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[00:00:02]

>> GOOD EVENING. WELCOME TO THE DECEMBER MEETING OF THE RICHARDSON ISD BOARD OF TRUSTEES.

[I. CALL TO ORDER]

I APOLOGIZE. THERE WE GO.

I AM CHRIS POTEET BOARD PRESIDENT.

WE HAVE A QUORUM PRESENT, AND THIS MEETING IS CALLED TO ORDER AT 6:04 PM.

DR. HELLER, WILL YOU PLEASE INTRODUCE OUR GUESTS TO LEAD US IN THE PLEDGES OF ALLEGIANCE THIS EVENING?

>> YES. THANK YOU, PRESIDENT POTEET. I AM SO EXCITED.

WE HAVE MEMBERS OF THE CANYON CREEK ELEMENTARY STUDENT COUNCIL HERE.

THEY REPRESENT VARIOUS GRADE LEVELS.

I'M GOING TO ASK THEM TO COME FORWARD AND BOTH ASHER AND COHEN FITZGERALD, THEY SERVE AS VICE PRESIDENT, SIXTH GRADE.

COHEN'S FIFTH GRADE SPECIAL PROJECTS, AND THEIR CLASSMATES AND FELLOW STUDENT COUNCIL MEMBERS ARE GOING TO COME FORWARD AND LEAD US IN OUR PLEDGES.

>> NOW, STAND FOR THE AMERICAN PLEDGE.

FOR THE TEXAS PLEDGE.

>> GREAT JOB STUDENTS.

[APPLAUSE] THANK YOU SO MUCH. WE ARE SO PROUD OF YOU.

>> IF NOW, THE AUDIENCE WOULD JOIN US IN A MOMENT OF SILENCE.

THANK YOU. COLLEAGUES, IT IS NOW TIME FOR OUR RECOGNITIONS.

DR. HELLER.

>> YES. THANK YOU VERY MUCH.

AS OUR BOARD OF TRUSTEES AND SUPERINTENDENT ARE COMING FORWARD, I WOULD LIKE TO THANK YOU ALL FOR JOINING US TONIGHT.

THE ISD BOARD OF TRUSTEES UNDERSTANDS THE IMPORTANCE OF RECOGNIZING THE ACHIEVEMENTS OF STUDENTS, STAFF, SCHOOLS, AND DEPARTMENTS.

OUR TRUSTEES ALSO RECOGNIZE THE IMPORTANT CONTRIBUTIONS OUR LOCAL BUSINESSES, COMMUNITY ORGANIZATIONS, AND INDIVIDUALS MAKE TO THE DISTRICT.

AT EACH REGULAR MONTHLY BOARD MEETING, WE TAKE TIME TO CELEBRATE THESE ACHIEVEMENTS.

WE ASK THAT ALL GUESTS AND VISITORS HELP CELEBRATE THESE RECOGNITIONS BY STAYING TO ENJOY THE ENTIRE RECOGNITION PROCESS.

THIS ALLOWS EVERYONE TO SHOW THEIR APPRECIATION FOR EACH RECIPIENT.

THERE WILL BE A SHORT BREAK AT THE CONCLUSION OF THE RECOGNITIONS PORTION OF THE AGENDA.

ANY GUESTS WISHING TO LEAVE THE AUDITORIUM CAN DO SO AT THAT TIME.

NOW, FOR OUR FIRST PARTNER RECOGNITION THIS EVENING, I WOULD LIKE TO INVITE MISS TIA MINZONI, FOUNDER OF STELLA JET EXPERIENCES AND JASMINE JOHNSON WITH DOING GOOD IN DALLAS IN DALLAS.

IF THEY COULD PLEASE COME FORWARD.

SOME OF YOU MAY HAVE SEEN ON SOCIAL MEDIA THIS PAST WEEKEND RICHARDSON ISD HAD THE HONOR TO HOST THE DAY OF JOY BY THE DOING GOOD AND DALLAS ORGANIZATION, FOUNDED BY THE STELLA JET EXPERIENCES AND FUNDED THROUGH TRINA'S KIDS FOUNDATION.

THE EAGLE MUSTANG STADIUM, AS THE PICTURES SHOW UP ON THE SCREEN, WAS TRANSFORMED INTO SANTA SPECTACULAR MINI MALL, WHERE THOUSANDS OF BRAND-NEW TOYS, GAMES, BIKES, AND MORE FILLED THE FIELD BRINGING HOLIDAY YEAR TO ISD STUDENTS IN NEED.

AT THIS EXCITING EVENT FOR SELECTED FAMILIES, OVER 1,000 ISD STUDENTS, WERE ABLE TO PARTICIPATE IN A SHOPPING SPREE OF THE CHRISTMAS SHOP USING SANTA BUCKS.

THANK YOU TO THE MANY GENEROUS DONORS, SPONSORS, VENDORS AND VOLUNTEERS WHO WORK TOGETHER TO MAKE THE EVENT HAPPEN AND TO DOING GOOD IN DALLAS, FOR ORGANIZING THIS INCREDIBLE EVENT BENEFITING ISD STUDENTS AND FAMILIES.

IT MADE A WORLD OF DIFFERENCE TO EVERY FAMILY WHO ATTENDED, AND IT WAS TRULY A DAY OF JOY.

AGAIN, THANK YOU SO MUCH TO MISS TIA MINZONI, FOUNDER OF STELLA JET EXPERIENCES, AND MISS JASMINE JOHNSON WITH DOING GOOD IN DALLAS, FOR SELECTING ISD TO BE A BENEFACTOR FOR THIS.

THANK YOU SO MUCH. [APPLAUSE] WE ARE GOING TO GRAB A QUICK PHOTO AFTER EACH RECOGNITION.

IF THOSE BEING RECOGNIZED, ONCE YOU GET TO GREET EACH BOARD MEMBER,

[00:05:01]

IF YOU COULD STAY UP FRONT FOR A PHOTO.

LET'S HEAR IT AGAIN FOR DOING GOOD IN DALLAS.

THANK YOU SO MUCH. [APPLAUSE] OUR NEXT PARTNER RECOGNITION IS FOR UNITY BEHAVIORAL HEALTH.

IF I COULD INVITE OUR PARTNERS WITH UNITY BEHAVIORAL HEALTH TO PLEASE COME FORWARD.

I WILL SHARE A LITTLE BIT OF WHY WE ARE RECOGNIZING THEM.

UNITY BEHAVIORAL HEALTH PARTNERED WITH RICHARDSON ISD TO HOST A CO-DRIVE IN SUPPORT OF OUR STUDENTS.

THANKS TO THE GENEROSITY OF COMMUNITY MEMBERS, MORE THAN 100 COATS AND JACKETS WERE COLLECTED.

THESE DONATIONS WILL DIRECTLY SUPPORT ISD STUDENTS WHO ARE IN NEED OF WARM WINTER CLOTHING, ENSURING THAT THEY CAN STAY WARM, COMFORTABLE, AND READY TO LEARN DURING THE COLDER MONTHS.

THANK YOU UNITY BEHAVIORAL HEALTH FOR YOUR COMMITMENT TO OUR STUDENTS WELL BEING.

IN ATTENDANCE THIS EVENING FROM THE UNITY BEHAVIORAL HEALTH ORGANIZATION IS PALOMA ROMOS, CELINE HAMMON, AND KEVIN MILES.

THANK YOU SO MUCH.

[APPLAUSE] WE ARE GOING TO GRAB THAT PHOTO.

THANK YOU AGAIN, UNITY BEHAVIORAL HEALTH.

WE ARE SO BLESSED TO HAVE SO MANY AWESOME COMMUNITY PARTNERS SUPPORTING RICHARDSON INDEPENDENT SCHOOL DISTRICT.

NOW WE'RE GOING TO MOVE ON TO A REALLY EXCITING CAMPUS RECOGNITION.

SO EXCITING AND PROUD AND TO HAVE YALE ELEMENTARY HERE THIS EVENING BECAUSE THEY WERE RECENTLY RECOGNIZED BY SOLUTION TREE AS A MODEL PLC AT WORK SCHOOL FOR ITS SUSTAINED SUCCESS IN RAISING STUDENT ACHIEVEMENT.

YALE SUCCESSFUL IMPLEMENTATION OF THE PROFESSIONAL LEARNING COMMUNITIES, ALSO KNOWN AS PLC AT WORK PROCESS WAS A MAJOR CONTRIBUTING FACTOR IN THE IMPROVED ACHIEVEMENT OF ITS STUDENTS.

SCHOOLS ARE RECOGNIZED BASED ON STRICT CRITERIA, INCLUDING DEMONSTRATION OF A COMMITMENT TO PLC CONCEPTS, IMPLEMENTATION OF THESE CONCEPTS FOR AT LEAST THREE YEARS, AND CLEAR EVIDENCE OF IMPROVED STUDENT LEARNING OVER THAT PERIOD.

ONCE MEASURABLE RESULTS CAN BE SEEN, THE SCHOOL MUST EXPLAIN ITS PRACTICES, STRUCTURES, AND CULTURE, AND SUBMIT ITS APPLICATION FOR CONSIDERATION BY THE PLC REVIEW COMMITTEE.

RECOGNIZE MODEL PLC SCHOOLS ARE LISTED ON THE ALLTHINGSPLC INFO WEBSITE WHERE THEY SHARE IMPLEMENTATION STRATEGIES, STRUCTURES, AND PERFORMANCE WITH OTHER EDUCATORS INTERESTED IN IMPROVING THEIR SCHOOLS FROM ACROSS THE COUNTRY.

THIS IS A REALLY HUGE HONOR TO HAVE A RICHARDSON ISD SCHOOL RECOGNIZED.

HERE THIS EVENING, WE ARE HERE TO CELEBRATE DR. CARRIE GREER, PRINCIPAL OF YALE ELEMENTARY.

I KNOW SHE SERVES UNDER THE LEADERSHIP OF MR. MICHAEL MCDONALD, AREA SUPERINTENDENT.

I SEE HIM IN THE BACK THERE, AS WELL AS MEMBERS OF HER GUIDING COALITION CAMPUS LEADERSHIP TEAM.

CONGRATULATIONS, YALE ELEMENTARY.

[APPLAUSE] DON'T FORGET WE'RE GOING TO GET A PICTURE.

[BACKGROUND] AWESOME. LET'S GIVE IT UP FOR YALE ELEMENTARY, ONE MORE TIME.

[00:10:01]

THIS IS SUCH A HUGE HONOR.

CONGRATULATIONS.

[APPLAUSE] NOW WE ARE GOING TO TRANSITION INTO SOME STAFF RECOGNITIONS THAT WE HAVE THIS EVENING.

I'M GOING TO INVITE UP MISS CAITLIN ZANCANA.

YES. LOOKS LIKE SHE BROUGHT HER FAN CLUB.

CAITLIN IS A CTE TEACHER AT JJ PEARCE HIGH SCHOOL.

SHE WAS RECENTLY AWARDED WITH THE DUAL CREDIT TEACHER EXCELLENCE AWARD FROM DALLAS COLLEGE.

SHE WAS SELECTED AS ONE OF ONLY TWO TEACHERS FROM DALLAS COLLEGES SCHOOL OF EDUCATION TO RECEIVE THIS AWARD.

WE ARE SO PROUD OF CAITLIN AS DALLAS COLLEGE CELEBRATES HER DEDICATION TO INSTRUCTIONAL EXCELLENCE IN DUAL CREDIT STUDENT ACHIEVEMENT. WAY TO GO.

CONGRATULATIONS.

[APPLAUSE] YES. NO PRESSURE, MR. ZANCANA.

AWESOME.

WAIT. YES. CONGRATULATIONS, CAITLIN.

WE HAVE A FEW STUDENT RECOGNITIONS THIS EVENING AS WELL.

I WOULD LIKE TO INVITE UP ALEXANDRA NINI AND MIA CHAVEZ.

THEY'RE GOING TO COME ON UP AND LET ME SHARE WITH YOU WHY WE ARE RECOGNIZING THEM.

EACH YEAR, THE DISTRICT ART DEPARTMENT HOLDS A HOLIDAY CARD CONTEST AND SUBMISSIONS FROM ACROSS THE DISTRICT ARE REVIEWED BY THE SUPERINTENDENT'S OFFICE.

WE'RE EXCITED TO REVEAL THIS YEAR'S WINNERS ARE ALEXANDRA NINI, A JUNIOR AT PEARCE HIGH SCHOOL, AND MIA CHAVEZ, WHO IS A SOPHOMORE AT RICHARDSON HIGH SCHOOL, AND I BELIEVE ALEXANDRA IS HERE WITH US THIS EVENING.

CONGRATULATIONS.

I KNOW WE HAVE COPIES OF THE CARD FOR YOU AND YOUR FAMILY.

[APPLAUSE] THANK YOU FOR SHARING YOUR GIFT OF ART WITH US.

LOVE HOW SHE INCORPORATED OUR FOUR LEARNING COMMUNITIES.

ISN'T THAT AWESOME? CONGRATULATIONS.

[APPLAUSE] WE HAVE ANOTHER HOLIDAY RECOGNITION.

I WOULD LIKE TO INVITE BERKNER STUDENTS RAINA COHEN AND ELIZABETH HUNTER FORWARD AT THIS TIME.

I'M GOING TO SHARE WHY WE ARE AND RECOGNIZING THEM THIS EVENING AS THEY HAVE DECORATED AN ORNAMENT THAT IS ON THE HOUSE CHAMBER CHRISTMAS TREE FOR 225.

RAINA COHEN, 11TH GRADE AND ELIZABETH HUNTER 12TH GRADE FROM BERKNER HIGH SCHOOL, WE'RE INVITED TO DESIGN AN ORNAMENT FOR THE HOUSE CHAMBER CHRISTMAS TREE, 2025 ORNAMENT SHOWCASE IN THE TEXAS CAPITOL HOUSE CHAMBER.

THE HONORABLE ANNA MARIA RODRIGUEZ RAMOS FROM TEXAS HOUSE DISTRICT 102 PROVIDED THE GLASS ORNAMENT TO THE VISUAL ARTS DEPARTMENT FOR THIS EVENT.

THE PROGRAM PROMOTES AND SHOWCASES THE TALENT AND CREATIVITY OF STUDENTS AND CONSTITUENTS ACROSS THE STATE OF TEXAS.

THE ORNAMENT IS HANGING PROUDLY ON THE TEXAS SIZED TREE IN THE HOUSE CHAMBER THROUGH JANUARY 2ND.

IF YOU'RE DOWN IN AUSTIN, BE SURE AND RUN BY THE CHAMBER AND CHECK IT OUT.

CONGRATULATIONS. WE'RE SO PROUD OF YOU.

[APPLAUSE] WE'RE GOING TO GRAB THAT PHOTO.

CONGRATULATIONS.

OUR NEXT STUDENT GROUP THAT WE WOULD LIKE TO RECOGNIZE, I WOULD LIKE TO INVITE UP THE PEARCE HIGH SCHOOL THEATER DEPARTMENT, ALICE BY HEART.

IF YOU GUYS CAN COME FORWARD.

AS THEY ARE COMING FORWARD, I WILL SHARE WHAT AN EXCEPTIONAL GROUP OF PERFORMERS THIS TEAM IS.

THE PEARCE HIGH SCHOOL THEATER PRODUCTION OF ALICE BY HEART WAS

[00:15:02]

RECENTLY SELECTED TO PERFORM AT THE TEXAS THESPIAN STATE FESTIVAL.

THIS IS AWARDED TO ONLY FOUR SHOWS FROM ACROSS THE ENTIRE STATE.

THAT'S WITH OVER 1,000 DISTRICTS IN THE STATE, EVERYONE. FOUR SHOWS.

RICHARDSON ISD PEARCE HIGH SCHOOL IS ONE OF THOSE. THAT'S HUGE.

THIS MARKS PEARCE THEATER'S FOURTH CONSECUTIVE YEAR BEING RECOGNIZED AS ONE OF THE TOP PRODUCTIONS IN TEXAS AND THEIR SEVENTH MAINS STAGE SELECTION IN THE PAST 12 YEARS, A TRUE TESTAMENT TO THE TALENT, DEDICATION, AND CREATIVITY OF PEARCE THEATER STUDENTS.

WE ARE SO EXTREMELY PROUD OF YOU.

WE KNOW MANY OF YOU WIN VARIOUS DIFFERENT INDIVIDUAL AWARDS.

CONGRATULATIONS FOR REPRESENTING NOT ONLY PEARCE HIGH SCHOOL, BUT RICHARDSON ISD SO WELL.

I KNOW THEY ARE LED BY MISS HEATHER BIDDLE, THEATER DIRECTOR AT JJ PEARCE HIGH SCHOOL.

I DON'T KNOW IF I SAW HEATHER HERE THIS EVENING.

SHE COULD NOT. DO YOU WANT TO ADD?

>> YES. I JUST HAVE TO SHARE.

IF YOU'VE NEVER HAD AN OPPORTUNITY TO ATTEND THE TEXAS THESPIAN FESTIVAL AND TO BE IN THE ROOM, WHEN THESE AMAZING PERFORMERS HAVE THIS OPPORTUNITY TO SHARE THEIR SHOW, IT IS FILLED WITH THOUSANDS OF OTHER HIGH SCHOOL PERFORMERS.

THEY KNOW WHAT QUALITY LOOKS LIKE.

IF YOU COULD FEEL THE ENERGY IN THE ROOM AS THEY DO WHAT THEY DO, EVERYTHING FROM COSTUMES TO DESIGN TO MAKEUP, TO THE PERFORMANCES TO THE SINGING, THE CHOREOGRAPHY, IT IS SECOND TO NONE.

THE APPLAUSE. IT WAS LIKE A STANDING OVATION THAT WAS THUNDEROUS.

WHEN THESE GUYS LEFT THE ROOM, IT WAS LIKE THEY WERE ROCK STARS.

PEOPLE WANTED TO TAKE PICTURES WITH THEM AND AUTOGRAPHS.

IT WAS JUST ONE OF THOSE MOMENTS WHEN I AM LONG RETIRED, I WILL LOOK BACK AND HAVE THAT CHILL BUMP CEMENTED MOMENT OF SEEING OUR KIDS HAVE THIS OPPORTUNITY TO SHINE BECAUSE OF ALL THE OPPORTUNITIES THAT OUR DISTRICT, THANK YOU BOARD, OUR AMAZING DIRECTORS AND OUR KIDS PROVIDE.

IT'S WHAT MAKES ISD SPECIAL.

I JUST HAD TO HAVE A SPECIAL SHOUT BECAUSE IT WAS LIKE JILT THAT MOMENT.

>> THAT'S AWESOME.

I CAN'T TOP THAT, BUT I CAN INTRODUCE THESE INCREDIBLE PERFORMERS TO YOU.

WE HAVE SOPHIE COHN, K TRAZELA, ANDY MILLER, CHANNING LAWSON, JULIANA CHARLES WORTH, GRIFFIN BOTON, COLTON CASTRO AND JOHN WILLINGHAM.

CONGRATULATIONS. [APPLAUSE]

>> WE WANT TO BE SURE AND GET A GROUP PHOTO.

AS WE'RE ORGANIZING THEM FOR THAT PHOTO, IF YOU ARE HERE FOR CROSS COUNTRY OR VOLLEYBALL TO BE RECOGNIZED AS PART OF ACADEMIC ALL STATE, IF YOU COULD COME FORWARD AT THIS TIME.

CONGRATULATIONS.

[APPLAUSE] THEATER STUDENTS AT PEARCE HIGH SCHOOL. WAY TO GO.

OUR FINAL STUDENT RECOGNITION THIS EVENING IS FOR OUR FALL SPORTS AS THEY WRAP UP.

WE ARE EXCITED TO RECOGNIZE OUR CROSS COUNTRY AND VOLLEYBALL, ACADEMIC ALL STATE RECIPIENTS.

WE HAVE HAD 37 STUDENTS DISTRICT WIDE THAT HAVE BEEN RECOGNIZED, AND WE ARE EXCITED TO CELEBRATE THEM.

AS SEVERAL WERE ABLE TO BE HERE THIS EVENING.

WE UNDERSTAND THAT STUDENTS PERFORMANCE IN THE CLASSROOM CAN SOMETIMES BE DIFFICULT TO MANAGE WHILE PARTICIPATING IN ATHLETICS, BUT YOUR HARD WORK HAS NOT GONE UNNOTICED.

THE ACADEMIC ALL STATE RECIPIENTS ARE SENIOR STUDENT ATHLETES THAT HAVE EXCELLED THROUGHOUT THEIR HIGH SCHOOL ACADEMIC CAREER IN THE CATEGORIES OF GPA, CLASS RANK, AND ACT/SAT SCORES.

ALL OUR ALL STATE ATHLETES ARE RECOGNIZED FOR TOP TIER ATHLETIC PERFORMANCE IN THEIR SPORT.

WE APPLAUD THEM.

WE APPLAUD YOU FOR ALL OF YOUR COMMITMENT AND DEDICATION TO PERFORM AT THE HIGHEST LEVEL.

CONGRATULATIONS.

YES, LET'S GIVE THEM A ROUND OF APPLAUSE.

[APPLAUSE] WE'RE GOING TO INTRODUCE THEM TO YOU AT THIS TIME.

WE HAVE LANE STANDI VOLLEYBALL, RICHARDSON HIGH SCHOOL.

CAITLIN NORTON, VOLLEYBALL RICHARDSON HIGH SCHOOL.

BROOK EVERETT, VOLLEYBALL RICHARDSON HIGH SCHOOL, GO EAGLES.

MARIA JOSE GORDERO, VOLLEYBALL, ALSO RICHARDSON HIGH SCHOOL.

WE HAVE ANDY JOHNSON, CROSS COUNTRY FROM PIERCE.

SOPHIA TISCHLI CROSS COUNTRY AT PIERCE.

[00:20:03]

WILLIAM SHIRTLYF, CROSS COUNTRY, PIERCE.

ANDREW THOMPSON. CROSS COUNTRY, LAKE HIGHLANDS HIGH SCHOOL.

CONGRATULATIONS TO THESE AWESOME STUDENT ATHLETES.

LOOK, WE HAVE ONE. HOLD ON.

BUT WAIT, THERE'S MORE.

WE HAVE MR. RHETT AUSTIN, AND HE WAS A STATE QUALIFIER FOR CROSS COUNTRY FROM LAKE HIGHLANDS HIGH SCHOOL.

WAY TO GO, WILDCATS.

PROUD OF THESE STUDENT ATHLETES, AND WE'RE GOING TO ORGANIZE THEM FOR ONE FINAL PHOTO.

[LAUGHTER] I THINK THERE'S A COUPLE MORE PARENT PHOTOS COMING IN.

WE WILL ALSO POST THESE PHOTOS ONLINE FOR EVERYONE TOMORROW.

AWESOME. CONGRATULATIONS. ONE LAST RECOGNITION, WE KNOW THAT THERE ARE MANY FAMILY FRIENDS AND STAFF THAT ARE HERE THIS EVENING THAT SUPPORT THOSE THAT WE HAVE RECOGNIZED THIS EVENING.

IF YOU COULD PLEASE STAND SO WE CAN RECOGNIZE YOU FOR ALL OF YOUR SUPPORT OF OUR STUDENTS AND STAFF AND PARTNERS.

IF YOU'RE HERE SUPPORTING, LET US RECOGNIZE YOU.

[APPLAUSE] THANK YOU VERY MUCH.

THAT CONCLUDES OUR RECOGNITIONS FOR THIS MONTH.

>> THANK YOU, DR. HELLER FOR THOSE RECOGNITIONS.

THE NEXT ITEM ON OUR AGENDA IS THE PUBLIC COMMENT SECTION FOR OUR REGULAR BOARD MEETING.

[II. PUBLIC COMMENT SECTION]

MRS. RENTERIA, DO WE HAVE ANY PERSONS WHO HAVE SIGNED UP TO ADDRESS THE BOARD?

>> WE DO, MR. POTEET.

ON BEHALF OF THE BOARD, I WELCOME OUR VISITORS.

DURING TODAY'S MEETING, SPEAKERS MAY COMMENT ON AGENDA AND NON AGENDA ITEMS. AS A REMINDER, SPEAKERS ARE REQUIRED TO FOLLOW THE PUBLIC COMMENT PROTOCOL AS NOTED ON THE RISD WEBSITE.

SPEAKERS, PLEASE APPROACH THE PODIUM AT THE FRONT OF THE AUDITORIUM WHEN I CALL YOUR NAME.

OUR SPEAKER THIS EVENING IS MR. EWAN BLACKMAN.

>> I LOST INSTRUCTIONS HERE.

[00:25:13]

GOOD EVENING BOARD OF TRUSTEES, SUPERINTENDENT BRANUM, PRESIDENT POTEET AND ESTEEM EMPLOYEES.

I'D LIKE TO TALK A LITTLE BIT ON THE MIDDLE SCHOOL MODEL [INAUDIBLE] COMING UP AND THE BUDGET.

MIDDLE SCHOOL LIFT, WE'LL BE DOING SIX OUT OF EIGHT MIDDLE SCHOOLS, BEING RENOVATED OR REBUILT.

CTE CENTER AND OUTDOOR ENVIRONMENTAL CENTER, TWO THINGS VERY NEAR AND DEAR TO MY HEART THAT TOOK A LONG TIME WORKING ON THE ENVIRONMENTAL CENTER STUFF ON THE BACK SIDE OF THINGS AND LOOKING FORWARD TO THAT BEING DONE AS A ATTRACTION TO OTHER STUDENTS ACROSS OUR DALLAS FORWARD AREA TO COME TO RICHARDSON, TO COME TO THIS DESTINATION DISTRICT.

THE PROBABLY GOING TO BE THE LARGEST CONSTRUCTION THAT THE DISTRICT HAS DONE IN MANY YEARS, PERHAPS SINCE THE 50S.

I THINK THAT DR. HAYS, PERHAPS CHOSE THE OPPORTUNE TIME TO HAVE THAT RETIREMENT COME UP AND I DON'T ENVY MR. HAYS'S JOB COMING UP.

IT'S GOING TO REQUIRE A MASSIVE LIFT.

ACCOUNTABILITY AND SUPPORT.

NO PADDING CHANGE ORDERS, CUTTING CORNERS AND HOPEFULLY Y'ALL BEING TREATED LIKE AN ATM.

THOSE THINGS TAKE SUPPORT AND ACCOUNTABILITY.

THAT BRINGS US TO MONEY BECAUSE THAT MAKES THE WORLD GO AROUND AND THE DISTRICT OPERATE.

YOU SHOULD HAVE IN FRONT OF YOU A LOOK AT THE FINANCIAL MODEL FROM MAY OF 2022.

I TOOK THIS SCREENSHOT FROM THE BOARD MEETING BECAUSE THIS WAS LEARNING FROM THE PAST IN ORDER TO BETTER GUIDE THE FUTURE TO BETTER BE A TRUSTEE FOR THE FUTURE.

IF YOU TAKE A LOOK HERE BACK IN 21/22, WE WERE PREDICTING THAT WITH A 3.7% RAISE IN SALARIES, THAT OUR FUND BALANCE WOULD GO DEPLETED BY ABOUT EIGHT MILLION AND THEN 13, 24 AND 35 AND THEN 40 MILLION.

DEPLETION IS GOING FORWARD, TAKING OUR FUND BALANCE FROM 159 MILLION IN 21/22 TO NOW SUPPOSED TO BE 25/26 AT 44 MILLION.

BUT YOU'LL SEE LATER TONIGHT THAT'S NOT THE CASE FOR A UNASSIGNED FUND BALANCE.

IT'LL BE AROUND 160,170 MILLION. LOOK AT THE LATEST NUMBER.

MY APOLOGIES FOR THAT BUT THAT'S A LOT OF MONEY.

WHILE I REALLY APPRECIATE MR. POTEET AND WHAT HE DOES WITH OUR BUDGET BECAUSE HE DOES THESE SOME AMAZING MIRACLES, MANY TIMES WE TAKE BUDGET DEFICITS AND WE TURN THEM INTO SURPLUSES.

BUT AS I'VE TALKED TO MANY OF YOU BEFORE, WE MISS SOME OPPORTUNITIES THERE WHEN WE UNDERFUND THE BUDGET OR UNDERPREDICT THE FUTURE.

I'M NOT SAYING LET'S GO CRAZY AND SPEND LIKE NUTS, BUT AT THE SAME TIME, I THINK CONTINUING WITH WHAT SUPERINTENDENT BRANUM HAS DONE WITH CUTTING THAT MIDDLE MANAGEMENT, CUTTING THE CENTRAL POSITIONS, AND THEN FUNNELING SOME OF THAT MONEY TO THE TEACHERS.

THE TEACHERS NEED MORE MONEY. I KNOW WE'RE NUMBER 1 IN DALLAS FORT WORTH, BUT I WANT TO MAKE US NUMBER 1 BY A LARGER AMOUNT, ESPECIALLY FOR THE VETERAN TEACHER.

I THINK YOU SEE WITH THAT 18% NOW DOWN TO 11% TURNOVER, YOU SEE SOME OF THAT, AND THAT WILL PAY OFF IN THE LONG TERM FOR SURE.

I'M REALLY EXCITED ABOUT WHAT THE FUTURE LOOKS LIKE WITH THIS BUDGET PRESENTATION ACT. BEAR THAT IN MIND.

WE HAVE TO LOOK AT THE PAST IN ORDER TO BETTER GUIDE OUR FUTURE, AND I HOPE YOU'LL CONSIDER THAT WHEN YOU LOOK AT THAT.

THANK YOU VERY MUCH. HAVE A GOOD EVENING.

>> THANK YOU, MR. BLACKMAN.

THAT CONCLUDES OUR PUBLIC COMMENTS FOR THIS EVENING, MR. POTEET.

>> THANK YOU, MR. ANDREA.

THANK YOU, MR. BLACKMAN.

OUR NEXT ITEM IS AN ACTION ITEM FOR THE CONSENT AGENDA.

[III. CONSENT / CONFIRMATION AGENDA ITEMS]

DOES ANYONE WISH TO PULL ANY CONSENT AGENDA ITEMS FOR SEPARATE CONSIDERATION? SEEING NONE, IS THERE A MOTION TO APPROVE THE CONSENT AGENDA?

>> SO MOVED.

>> THANK YOU, MISS TIMME. IS THERE A SECOND?

>> SECOND.

>> THANK YOU, MS. HARRIS. ARE THERE ANY COMMENTS OR QUESTIONS ON THE CONSENT AGENDA? HEARING NONE, ALL IN FAVOR OF THE MOTION, PLEASE RAISE YOUR HAND. THANK YOU.

THAT MOTION PASSES 7-0.

OUR NEXT ACTION ITEM IS TO CONSIDER GIFTS, MISS BRANUM.

[IV.A. Consider Gifts]

>> THANK YOU, PRESIDENT POTEET.

AS ALWAYS, WE WANT TO THANK ALL OF OUR AMAZING PARTNERS, OUR PTAS, AND OTHER ORGANIZATIONS THAT CONTINUE TO GIVE AND BELIEVE IN RSD AND PROVIDE OPPORTUNITIES, EXPERIENCES, STAFFING SUPPORT THAT SOMETIMES OUR GENERAL BUDGET CANNOT PROVIDE.

JUST TREMENDOUS THANK YOU TO ALL OF THEM.

I'VE ASKED MR. PAY TO PROVIDE TONIGHT'S REPORT OF ALL GIFTS OVER $5,000, MR. PAY.

>> THANK YOU, MISS BRANUM. I'M HAPPY TO PRESENT GIFTS RECEIVED THIS MONTH.

WE HAVE SEVEN GIFTS OVER $5,000 SUBMITTED FOR BOARD APPROVAL.

THE CANYON CREEK ELEMENTARY PTA DONATED $17,836.04 TO CANYON CREEK ELEMENTARY.

THE MOHAWK ELEMENTARY PTA DONATED $7,721.66 TO MOHAWK ELEMENTARY.

THE MOSS HAVEN ELEMENTARY DADS CLUB DONATED $7,542.62 TO MOSS HAVEN ELEMENTARY.

[00:30:09]

THE MOSS HAVEN ELEMENTARY PTA DONATED $96,000 TO MOSS HAVEN ELEMENTARY.

THE PRESTON WOOD ELEMENTARY PTA DONATED $9,494 TO PRESTON WOOD ELEMENTARY.

INDECO FURNITURE SALES DONATED $8,000 TO THE RSD OPERATIONS CENTER.

FINALLY, THE SPRING CREEK ELEMENTARY PTA DONATED $7,000 TO SPRING CREEK ELEMENTARY FOR A TOTAL OF $153,594.32.

WE HAVE FIVE GIFTS, LESS THAN 5,000 FROM A VARIETY OF SOURCES TO CAMPUSES ACROSS THE DISTRICT, TOTALING $8,946.54, WHICH ARE SUBMITTED FOR THE BOARD'S INFORMATION.

TOTAL GIFTS RECEIVED THIS MONTH ARE $162,540.86.

>> THANK YOU, MR. PAY. WITH THAT, I ASK THAT THE BOARD ACCEPT THE GIFTS OF $5,000 OR MORE AS PRESENTED.

>> THANK YOU, SUPERINTENDENT BRANUM, MR. PAY.

BOARD, IS THERE A MOTION TO APPROVE THE GIFTS?

>> SO MOVED.

>> THANK YOU, MISS RENTERƍA. IS THERE A SECOND?

>> SECOND.

>> THANK YOU, MR. EGER. ARE THERE ANY COMMENTS OR QUESTIONS ON THE GIFTS? HEARING NONE, ALL IN FAVOR OF THE MOTION PLEASE RAISE YOUR HAND. THANK YOU.

THAT MOTION PASSES 7-0.

OUR NEXT ACTION ITEM IS TO CONSIDER

[IV.B. Consider Adoption of 2026 PIA Calendar]

THE 2026 PUBLIC INFORMATION ACT CALENDAR, MISS BRANUM.

>> I'M GOING TO TURN UP TO MS. MCGOWAN, TO PROVIDE THE BOARD AND OUR COMMUNITY WITH INFORMATION RELATED TO WHY WE HAVE THIS SEPARATE CALENDAR, WHAT ITS IMPLICATIONS ARE AND IF THERE ARE ANY SUBSTANTIVE CHANGES TO PREVIOUS CALENDARS ADOPTED BY THE BOARD, MS. MCGOWAN.

>> THANK YOU. THIS IS TO IDENTIFY WHAT WILL BE CONSIDERED NON BUSINESS DAYS FOR PURPOSES OF THE PUBLIC INFORMATION ACT.

BECAUSE OF THE 88TH, SO 2023 LEGISLATION, THERE'S NOW A SPECIFIC DEFINITION OF WHAT WILL BE CONSIDERED A NON BUSINESS DAY THAT INCLUDES SATURDAY, SUNDAY, NATIONAL HOLIDAY, STATE HOLIDAY, THE FRIDAY BEFORE THE MONDAY AFTER A NATIONAL OR STATE HOLIDAY.

IF IT FALLS ON A SATURDAY OR A SUNDAY, AND WE ARE ALLOWED TO DESIGNATE UP TO 10 OTHER DAYS AS NON BUSINESS DAYS.

THE CALENDAR YOU SEE AND THAT YOU'VE BEEN ABLE TO SEE AND IS UPLOADED ONLINE IS TO DO JUST THAT, DESIGNATE THOSE 10 NON BUSINESS DAYS FOR US BUT THIS IS WHAT WE'VE DONE NOW.

THIS WILL BE THE THIRD YEAR.

>> THANK YOU, MS. MCGOWAN WITH THAT I ASK THE BOARD APPROVE THE 2026 PUBLIC INFORMATION ACT DESIGNATED NON BUSINESS DAYS CALENDAR AS PRESENTED.

>> THANK YOU FOR THAT MS. MCGOWAN, THANK YOU, SUPERINTENDENT, BRANUM.

IS THERE A MOTION FROM THE BOARD TO ADOPT THE 2026 PIA CALENDAR?

>> SO MOVED.

>> THANK YOU, MISS PACHECO. IS THERE A SECOND?

>> SECOND.

>> THANK YOU, MS. HARRIS. ARE THERE ANY COMMENTS OR QUESTIONS ON THIS MOTION AND THIS CALENDAR? NO?

>> HEARING NO QUESTIONS. ALL IN FAVOR.

PLEASE RAISE YOUR HAND AND THAT MOTION PASSES 7:0.

THANK YOU. OUR NEXT ACTION ITEM IS TO CONSIDER ADOPTION OF THE

[IV.C. Consider Adoption of 26-27 and 27-28 Academic Calendars]

26/27 AND THE 27/28 ACADEMIC CALENDARS, MISS BRANUM.

>> THANK YOU, PRESIDENT POTEET.

I'VE ASKED DR. GOODSON TO BRING FORWARD THE FINAL FEEDBACK WE HAVE RECEIVED FROM OUR COMMUNITY IN WHICH WE RECEIVED A LOT OF SURVEY FEEDBACK FROM LET'S TALK AS WELL AS WE HAD AN ADDITIONAL MEETING WITH A GROUP OF STAKEHOLDERS WHERE WE WERE ABLE TO GET SOME VERY VALUABLE INFORMATION AND REALLY THAT ALLOWED US TO BRING FORWARD TO YOU WHAT WE BELIEVE IS THE BEST POSSIBLE CALENDARS FOR THE NEXT TWO ACADEMIC SCHOOL YEARS KNOWING THERE'S WHAT? NO PERFECT CALENDAR SO DR. GOODSON, I'LL LET YOU TAKE IT FROM HERE.

>> THANK YOU VERY MUCH. GOOD EVENING, BOARD.

THANK YOU, SUPERINTENDENT BRANUM.

I'M EXCITED TO BRING A LITTLE BIT OF INFORMATION IN TERMS OF SHARING SOME OF THE FEEDBACK AS MISS BRANUM SAID, AND THEN WE'LL GET RIGHT TO THE RECOMMENDATIONS AND THEN MISS BRANUM WILL ALSO SHARE SOME INFORMATION REGARDING AN OPPORTUNITY WE HAVE FOR ADDITIONAL DAYS SCHOOL YEAR CALENDAR.

AS YOU RECALL, THE PROCESS REALLY STARTED BACK IN OCTOBER WHEN MISS BALLAST WORKED WITH THE CALENDAR COMMITTEE, WE REALLY APPRECIATED THE WORK OF THAT GROUP LOOKING AT A LOT OF DIFFERENT OPTIONS, MAKING SURE WE HAVE INSTRUCTIONAL TIME CARVED OUT,

[00:35:01]

MAKING SURE THAT A CALENDAR WAS AS BALANCED AS POSSIBLE WAS TAKEN INTO ACCOUNT.

THEY LOOKED AT THREE DIFFERENT OPTIONS, GAVE US QUITE A BIT OF FEEDBACK ON THAT.

WE BROUGHT THOSE OPTIONS TO YOU ON OCTOBER 30TH AND THEN ADDITIONALLY, ONCE WE FINISH THAT, WE OPENED UP SO LET'S TALK CHANNEL FROM OCTOBER 31ST TO NOVEMBER 21ST, AND WE HAD ALMOST 2,500 RESPONSES FROM THE BROADER COMMUNITY.

WE FEEL REALLY GOOD ABOUT THE FACT THAT WE GOT QUALITY AND QUANTITY FEEDBACK FROM ALL OF THESE OPPORTUNITIES.

ONCE WE DID GET THE FEEDBACK FROM LET'S TALK, AND WE LOOKED AT WHERE THE FEEDBACK REALLY CAME FROM.

WE HAD A LOT OF SUPPORT FOR OPTION C, BUT WHAT WE ALSO NOTICED WITH OPTION C IS THAT THERE WERE A LOT OF CAVEATS WITH THAT.

WE HAD A LOT OF RESPONSES OF, I LIKE OPTION C, BUT CAN WE CHANGE THIS AND THIS? WE ALSO SAW QUITE A BIT OF SUPPORT FOR OPTION B.

WE TOOK THOSE SAME THREE OPTIONS AND PROVIDED THEM TO THE DISTRICT PLANNING COMMITTEE, AND WE GOT QUITE A LOT OF QUALITY FEEDBACK FROM THAT GROUP AS WELL.

WITH ALL OF THAT, KNOWING THAT THERE IS NO PERFECT CALENDAR, WE'RE EXCITED TO BRING THESE PROPOSALS TO YOU TONIGHT AS THE FORMAL RECOMMENDATIONS FOR THE UPCOMING TWO SCHOOL YEARS.

WE WOULD LIKE TO RECOMMEND OPTION B FOR THE 26/27 CALENDAR.

YOU'LL SEE THE DIFFERENT DATES ON THERE IN TERMS OF THE START OF SCHOOL WOULD BE ON WEDNESDAY, AUGUST 12.

YOU SEE THE LABOR DAY THERE IN SEPTEMBER, YOU SEE THE THREE DAYS IN OCTOBER.

PART OF THE FEEDBACK THAT WE GOT REGARDING THE FULL WEEK OF A FALL BREAK WAS THE CONCERN OVER THE DISRUPTION OVER THE SEVERAL WEEKS.

IT WAS DIFFICULT FOR SOME FAMILIES TO TRY TO ARRANGE FOR CHILDCARE, STAFF MEMBERS AS WELL BECAUSE IT WOULD BE A FULL WEEK BREAK AND THEN NOT VERY MUCH LONGER AFTER THAT, YOU HAVE THE FIRST TWO DAYS IN NOVEMBER.

WE KNOW THAT THAT WAS A PRIORITY TO PROVIDE THOSE DAYS FOR PROFESSIONAL DEVELOPMENT SO THAT STUDENTS WERE NOT ON THE CAMPUS AS ELECTION DAY WAS COMING UP AND THEN TO HAVE TWO WEEKS GO BY AND THEN ANOTHER LONG BREAK.

THAT WAS QUITE A LOT OF FEEDBACK, PARTICULARLY FROM THE DISTRICT PLANNING COMMITTEE THAT IT WOULD REALLY CAUSE QUITE A DISRUPTION IN TERMS OF THE INSTRUCTIONAL PROGRAMMING PART.

YOU SEE WINTER BREAK FALLING THERE.

FIRST DAY BACK FOR EMPLOYEES WILL BE JANUARY 5TH, FIRST DAY BACK FOR STUDENTS AFTER WINTER BREAK WILL BE JANUARY 6TH.

YOU SEE THE HOLIDAYS THERE, YOU SEE THE DAY OFF IN FEBRUARY AND THEN SPRING BREAK AND THEN THE SNOW DAYS, ONE DAY FALLING IN MARCH, ONE DAY FALLING IN APRIL, AND THEN THE LAST DAY OF SCHOOL IS ON MAY 26TH, BECAUSE BASED ON A LOT OF THE FEEDBACK, WE WANTED TO MAKE SURE WE ENDED SCHOOL BEFORE MEMORIAL DAY.

WE ALSO WENT WITH OPTION B FOR THE 27/28 CALENDAR, AND YOU CAN SEE FOR THE SAME REASONS THE DATES LINE OUT PRETTY MUCH THE SAME.

I'LL GO BACK. AS WE LOOKED AT 26/27, WE'VE SEEN OTHER DISTRICTS CALENDARS THAT THEY HAVE STARTED TO ADOPT, AND THEY ARE ACTUALLY FOR THE MOST PART IN LINE WITH OUR START DATE AND END DATE WITH THE EXCEPTION OF A COUPLE OF DIFFERENT HOLIDAYS THROWN IN THERE, BUT WE ARE RIGHT ON PER WITH THAT.

FOR 27/28, AGAIN, STARTING FIRST DAY OF SCHOOL ON A WEDNESDAY, AND THEN YOU CAN SEE THE REST OF THE KEY DATES THERE.

>> DR. GOODSON, YOU MAY HAVE NOTED IT, BUT I THINK IT'S IMPORTANT TO JUST NOTE IT AGAIN, SPRING BREAK IS ALWAYS CONDITIONAL UNTIL WE HAVE THE SPECIFIC SPRING BREAK RELEASED BY DALLAS COLLEGE AND SO THAT SHOULD COME AT ANY POINT AND WE ARE CONSTANTLY LOOKING FOR THAT INFORMATION AND AS SOON AS WE HAVE, WE WILL PUBLISH A DEFINITIVE SPRING BREAK.

WE HAVE TENTATIVELY MARKED IT WHERE WE ANTICIPATE DALLAS COLLEGE USUALLY HOLDS THEIR SPRING BREAK, BUT OCCASIONALLY THEY HAVE ADJUSTED BY A WEEK SO AGAIN, WE WILL PUBLISH AND COMMUNICATE THAT INFORMATION AS SOON AS IT IS AVAILABLE.

>> THANK YOU. ACTUALLY, WITH THAT, I'LL TURN IT BACK OVER TO SUPERINTENDENT BRANUM FOR THE ADDITIONAL DAYS SCHOOL YEAR.

>> ONE OF THE OPPORTUNITIES THAT WE HAVE THROUGH SOME FUNDING WITH THE TEXAS EDUCATION AGENCY AND MULTIPLE GRANTS IS AN OPPORTUNITY FOR WHAT IS CALLED THE ADDITIONAL SCHOOL YEAR CALENDAR, OFTEN REFERRED TO AS ADSY.

IT'S REALLY A RECOGNITION THAT THERE'S A OPPORTUNITY FOR STUDENTS OVER THE SUMMER TO HAVE REGRESSION IN LEARNING WHEN THEY ARE OUT OF THE SCHOOL LEARNING ENVIRONMENT, WHEN THEY'RE NOT HAVING THAT SAME KIND OF ACCESS TO THEIR TEACHER, THE STRUCTURE OF SCHOOL AND THAT THIS IS A PROVEN STRATEGY AROUND PROVIDING THAT STRUCTURE THAT ACCESS TO HIGH QUALITY TEACHING DURING THE SUMMER.

WE ARE SO FORTUNATE THAT WE HAVE A WONDERFUL TEACHING AND LEARNING TEAM AND A WONDERFUL SUMMER SCHOOL TEAM THAT PROVIDE THAT ACCESS TO SUMMER LEARNING WITH OVER 7,000 STUDENTS THAT ATTENDED OUR INTERVENTION AND ACCELERATION PROGRAMS ALONE THIS PAST SCHOOL YEAR.

BUT WE ALSO RECOGNIZE THE POWER OF STUDENTS BEING ON THEIR OWN CAMPUS, HAVING ACCESS TO THEIR OWN TEACHERS.

HAVING THE OPPORTUNITY TO HAVE MAYBE EVEN SMALLER GROUP INSTRUCTION THAN WHAT WE EVEN PROVIDE IN SUMMER SCHOOL.

WE HAVE WORKED WITH THREE OF OUR CAMPUSES,

[00:40:02]

DOVER ELEMENTARY, RSD ACADEMY, AND ALDO CREEK ELEMENTARY, WE WORK SPECIFICALLY WITH THOSE PRINCIPALS TO IDENTIFY IF THE ADDITIONAL SCHOOL YEAR CALENDAR IS A POTENTIAL OPPORTUNITY THAT THEY FEEL LIKE WOULD MEET THE NEEDS OF THEIR FAMILIES AND THEIR STUDENTS.

IT'S IMPORTANT TO KNOW THAT THE SUMMER LEARNING DOES NOT MEAN ALL STUDENTS ARE THERE FOR THE ADDITIONAL 25 TO 30 EXTRA SCHOOL DAYS.

THESE ARE SPECIFIC STUDENTS THAT WOULD BE INVITED BASED UPON CRITERIA THAT IS YET TO BE DETERMINED, THAT'S SOMETHING THAT WOULD HAPPEN IN THE COURSE OF THE NEXT YEAR.

IT'S NOT ALL TEACHERS, IT'S NOT ALL STUDENTS THAT ARE COMING BACK FOR THAT SUMMER LEARNING OPPORTUNITY, BUT IT IS INVITED STUDENTS.

DEVELOPMENT OR THE ADOPTION OF THIS GRANT WOULD ALLOW US TO APPLY FOR A GRANT THROUGH TEA, A LASSO GRANT AND A PREP GRANT THAT BASICALLY WOULD GIVE US SOME FUNDING OPTIONS FOR OUR PRINCIPALS TO SPEND A YEAR DESIGNING IT SO, THIS WOULD NOT BE FOR THE 26 SUMMER.

BASICALLY, THESE THREE CAMPUSES WOULD BE DESIGNING 26 THROUGH 27 FOR A FIRST SUMMER IMPLEMENTATION OF 2027.

THIS IS NOT SAYING WE ARE DOING THIS. WE'RE ALL IN.

IT'S SAYING WE BELIEVE THIS COULD BE A VIABLE OPTION FOR THESE THREE CAMPUSES.

IF WE HAVE AN OPPORTUNITY TO RECEIVE SOME FUNDING AND SOME INVESTMENT FROM TEA TO HELP US WITH THAT DESIGN PROCESS, THAT COULD INCLUDE CONSULTANTS, IT COULD INCLUDE OTHER EXPERTS THAT HAVE DONE THIS PREVIOUSLY TO COME IN AND WORK WITH THE PRINCIPALS.

WE BELIEVE IT'S AN OPTION THAT WE WOULD LIKE TO EXPLORE.

WHAT IS DIFFERENT ABOUT THIS CALENDAR THAT WE'RE ASKING YOU TO CONSIDER ADOPTING TONIGHT IS THESE CAMPUSES HAVE ONE ADDITIONAL DAY THAT IS REQUIRED TO APPLY FOR THE GRANT AND TO MOVE FORWARD WITH AN ADSY CALENDAR.

INSTEAD OF 174 INSTRUCTIONAL DAYS, THEY NEED TO HAVE 175.

WORKING WITH THE PRINCIPALS.

THEY HAVE IDENTIFIED THAT THEIR STUDENTS WOULD COME ONE DAY EARLY FOR THE 26/27TH SCHOOL YEAR.

THAT ONE DAY DOES NOT HAVE TO BE A FULL SCHOOL DAY.

IT CAN BE REALLY AN INTRODUCTION DAY WHERE THE STUDENTS ARE HAVING AN OPPORTUNITY TO UNDERSTAND THE NORMS OF THE CLASSROOM, DO SOME TEAM BUILDING, UNDERSTAND YOU'RE NAVIGATING THE SCHOOL ENVIRONMENT.

OUR THREE SCHOOLS HAVE OVER A 30% MOBILITY RATE, THE THREE SCHOOLS THAT WE'VE IDENTIFIED SO IT'S A LARGE NUMBER OF NEW STUDENTS TO THAT BUILDING AND SO WE REALLY FEEL LIKE IT WOULD BE A GREAT OPPORTUNITY FOR THE STUDENTS TO HAVE SOME TIME IN THE BUILDING BEFORE THAT REAL FIRST DAY OF INSTRUCTION LAUNCHES.

TEACHERS ARE ALREADY ON CONTRACT, SO THIS IS NOT AN ADDITIONAL LIFT IN TERMS OF WE'RE ASKING THEM TO GIVE ONE MORE DAY AND THEY ARE ALREADY ON CONTRACT FOR THIS DAY.

THAT IS A LITTLE BIT OF INFORMATION ABOUT ADSY.

AFTER WE MAKE THE MOTION, THEN WE'RE HAPPY TO TAKE ANY QUESTIONS.

BUT WE ARE EXCITED ABOUT EXPLORING THIS OPPORTUNITY.

THERE ARE OTHER DISTRICTS THAT HAVE BEEN IMPLEMENTING AN ADDITIONAL DAY SCHOOL YEAR CALENDAR, AND WE HAVE SEEN SOME REALLY STRONG RESULTS, AND SO WE THINK IT'S WORTH EXPLORING.

>> WITH THAT, YOU'LL SEE HERE THE NEXT TWO SLIDES ARE THOSE CALENDARS THAT SUPERINTENDENT BRANUM WAS REFERENCING WITH THE ADDITIONAL DAY FOR THE BEGINNING OF THE SCHOOL YEAR AND SO THAT ONE SHOWS AUGUST 11TH, AND THEN THIS ONE FOR 27/28 WILL BE AUGUST 10TH.

THAT GETS US THE REQUIREMENT OF THE MINIMUM OF 175 SCHOOL DAYS FOR JUST THOSE CAMPUSES.

NEXT STEPS, AS WE ALWAYS HAVE, WE WORK WITH OUR STRATEGY AND ENGAGEMENT DEPARTMENT TO REALLY COMMUNICATE THE APPROVED CALENDARS TO ALL STAKEHOLDERS, NOT ONLY THROUGH THE SUPERINTENDENT COMMUNICATIONS, BUT ON THE DISTRICT AND CAMPUS WEBSITES AS WELL AND SO WE APPRECIATE IT, AND WE'RE HAPPY TO TAKE ANY QUESTIONS IF YOU HAVE ANY.

>> I ABSOLUTELY WANT TO THANK DR. GOODSON, MISS BALLAST, AND THEIR TEAM FOR LEADING THIS PROCESS AND THANK ALL OF OUR DIFFERENT COMMUNITY AND STAFF GROUPS THAT HELPED CONTRIBUTE TO THIS.

I WANT TO THANK MS. HARRIS. SHE WAS ON OUR DISTRICT PLANNING COMMITTEE WHERE AGAIN, WE RECEIVED A LOT OF ROBUST FEEDBACK THAT REALLY BROUGHT US TO WHAT WE ARE BRINGING FORWARD TONIGHT.

WITH THAT, I WOULD LIKE TO RECOMMEND THAT THE BOARD ADOPT AND APPROVE THE RECOMMENDED 26/27 AND 27/28 ACADEMIC CALENDARS AND THE ADDITIONAL DAYS, SCHOOL YEAR ACADEMIC CALENDARS FOR THE DESIGNATED CAMPUSES AS PRESENTED.

>> THANK YOU, SUPERINTENDENT BRANUM.

DR. GOODSON. THANK YOU.

IS THERE A MOTION TO APPROVE THE ADOPTION OF THE 26/27 AND 27/28 ACADEMIC CALENDARS? THANK YOU, MR. EGER. IS THERE A SECOND?

>> SECOND.

>> THANK YOU, MISS TIMME. ARE THERE ANY QUESTIONS OR COMMENTS ON THIS MOTION? MISS TIMME?

>> ON THE REGULAR CALENDARS FOR THAT.

[00:45:03]

THE REASON THAT WE'RE WAITING ON DALLAS COUNTY IS BECAUSE THAT WE USE THEIR SPRING BREAK IS BECAUSE OF THE IMPACT THAT IT HAS ON OUR SECONDARY STUDENTS. CAN YOU EXPLAIN THAT A LITTLE?

>> YES, I'M SORRY. I SHOULD HAVE INCLUDED THAT.

YES. ACROSS THE DISTRICT, I BELIEVE WE HAVE OVER 6,000 STUDENTS THAT ARE SEATED IN DALLAS COLLEGE DUAL CREDIT COURSES.

IT'S SUPER IMPORTANT.

MANY OF OUR STUDENTS TAKE THOSE ONLINE, BUT MANY OF THEM TAKE IN PERSON OR A BLENDED MODEL AND SO IT'S REALLY IMPORTANT AS BEST WE CAN TO MATCH THOSE BREAKS SO THAT IT DOESN'T INTERRUPT THE STUDENTS' ABILITY TO ACCESS THOSE CLASSES ON EITHER SIDE IF WE WERE TO BE OFF AND THEY WERE IN SESSION OR VICE VERSA THAT COULD NEGATIVELY IMPACT OUR STUDENTS.

>> IT MEANS THEY'D EITHER BE ABSENT OR WE'D HAVE KIDS IN A CLASS AND THEY'D HAVE NOTHING TO DO.

>> HAVE NOTHING TO DO. YES.

>> INSTRUCTIONALLY, THAT'S WHY WE HAVE TO WAIT FOR THAT, GREAT.

THEN ON THE ADSY CALENDAR, SO IT'S A YEAR PLANNING, SO YOU HAVE SOMEBODY WHO'S IN CHARGE IN THAT.

THEN AFTER THAT AND I KNOW IT'S NOT AN ADDITIONAL CONTRACT AS, BUT IT PROBABLY WOULD BE GOING FORWARD AFTER THAT.

WHEN YOU GUYS ARE LOOKING AT IT, YOU'RE GOING TO LOOK AT ALL OF THOSE PIECES AND HOW IT IMPACTS STAFF AND ALL OF THAT?

>> YES, MA'AM AND ONE OF THE OPPORTUNITIES AND WHY WE ARE EXCITED ABOUT EXPLORING THIS IS IF WE WERE TO MOVE FORWARD WITH THE ADDITIONAL DAYS SCHOOL YEAR, THERE'S AN ADDITIONAL FUNDING MECHANISM THAT IS PROVIDED BY TEA SO THAT WE RECEIVE DURING SUMMER EITHER HALF OR THREE QUARTERS ADA FOR OUR STUDENTS ATTENDING IN AN ADSY CALENDAR.

WHEREAS IF STUDENTS ARE ATTENDING A REGULAR SUMMER SCHOOL THAT IS JUST HOSTED BY THE DISTRICT, WE DON'T RECEIVE FUNDING.

THAT FUNDING THAT WE WOULD RECEIVE WOULD ALLOW US TO PAY TEACHERS NOT ONLY FOR THEIR WORK OVER SUMMER SCHOOL, BUT ALSO ANY ADDITIONAL PLANNING OR THAT ADDITIONAL DAY AS WELL.

>> THEN IF TEACHERS DIDN'T WANT TO DO THAT THEY WOULD BE A PRIORITY FOR OTHER OPTIONS DOWN THE ROAD, CORRECT?

>> ABSOLUTELY. YES, MA'AM.

>> GREAT AND THEN SHOULD THAT BE SOMETHING THAT IS A SUCCESS AND WE DECIDE WE WANT TO EXPAND, THEN THERE WOULD ALSO BE OPPORTUNITY TO DO THAT AFTER WE'VE HAD AN OPPORTUNITY TO A EXPERIMENT WITH IT FOR LACK OF A BETTER WORD?

>> YES, MA'AM. ABSOLUTELY. IF WE SEE THAT THIS HAS THE POSITIVE OUTCOMES WE ANTICIPATE, THEN ABSOLUTELY WE'D LOVE TO EXPLORE IT.

>> EXCELLENT. THANK YOU.

>> YES, MS. HARRIS.

>> THIS WAS ACTUALLY MY FIRST TIME BEING ON THIS COMMITTEE.

IT WAS PRETTY GREAT.

THERE IS NO PERFECT CALENDAR, I GUESS.

BUT WHAT I DID LEARN ON THIS COMMITTEE IS THAT, WHAT I DID APPRECIATE, SHOULD I SAY, IS THAT THE COMMITTEE WAS BUILT AROUND A VERY DIVERSE GROUP OF PARENTS, STAFF, WORKING PARENTS WHO WERE VERY CONCERNED ABOUT THOSE WHO TYPICALLY DON'T HAVE A VOICE AT THE TABLE FOR THOSE THIS CALENDAR TRULY IMPACTS THEM, BUT THEY'RE NOT AWARE OF HOW IT IMPACTS THEM AND SO THAT PART WAS VERY IMPORTANT TO ME TO BE ABLE TO SPEAK UP FOR THOSE PARENTS WHO HAVE TO WORK.

WHEN WE'RE TALKING ABOUT TAKING THOSE EXTRA DAYS OFF AND AT THE END OF THE DAY, SOMETIMES THIS IS WHERE MY KID NEEDS TO GO IN ORDER FOR ME TO BE ABLE TO WORK SO THAT WAS VERY ENCOURAGING FOR ME TO HEAR FROM ALL OF THOSE VOICES AND FROM A BOARD MEMBER AS WELL.

I APPRECIATE IT. IT WAS A GREAT TEAM, QUICK TEAM, BUT IT WAS GOOD.

>> IF I COULD ALSO REALLY APPLAUD OUR STAFF WHO I FELT LIKE HAD GREAT INSIGHT WHERE THAT FALL WEEK IS REALLY ATTRACTIVE.

WHEN WE ALL KNOW THEY NEED A BREAK, THEY NEED A BREATHER, AND THAT'S VERY ATTRACTIVE, BUT THERE WAS THIS ABSOLUTE IMPERATIVE AROUND.

HOW THAT DISRUPTS THE MOMENTUM OF LEARNING AND WHEN STUDENTS, ESPECIALLY SOME OF OUR YOUNGER LEARNERS, WHEN THEY'RE OUT FOR EXTENDED PERIOD OF TIME, WHEN THEY COME BACK ON THAT FIRST DAY, IT'S ALMOST LIKE HAVING DAY ONE ALL OVER AGAIN.

HOW THAT CAN JUST DISRUPT THAT MOMENTUM OF STUDENT GAINS AND STUDENT LEARNING AND IT WAS OUR TEACHER AS YOU HEARD THAT SAID, AS MUCH AS I LOVE THAT, I'M NOT SURE THAT THAT IS BEST FOR MY STUDENTS, AND WE'RE WILLING TO NOT HAVE THAT IF IT MEANS OUR STUDENTS HAVE A BETTER CHANCE.

I WAS REALLY PROUD TO HEAR THAT FEEDBACK.

>> ANY OTHER COMMENTS OR QUESTIONS FROM THE BOARD? NO. WITH THAT, ALL IN FAVOR OF THE MOTION, PLEASE RAISE YOUR HANDS.

THE MOTION PASSES 7-0.

THANK YOU VERY MUCH FOR THAT.

OUR NEXT ITEM IS AN INFORMATIONAL ITEM AND PRESENTATION TO RECEIVE

[IV.D. Middle Schools Transformation Presentation ]

A PRESENTATION REGARDING THE MIDDLE SCHOOL TRANSFORMATIONS. MISS BRANUM.

>> THANK YOU. I BELIEVE MR. HASSO AND MR. WATSON ARE GOING TO HELP SHARE OUR INFORMATION ON THIS WORK THAT WE HAVE DONE FOR THE MIDDLE SCHOOL TRANSFORMATION.

I WANT TO FIRST AND FOREMOST MAKE

[00:50:02]

SURE THAT OUR COMMUNITY AND THE BOARD UNDERSTANDS THIS IS THE FIRST OF NUMEROUS PRESENTATIONS THAT YOU ARE GOING TO BE RECEIVING ON NOT ONLY JUST THE DESIGN PROCESS, BUT ALSO THE COSTING.

WHAT DOES IT MEAN IN TERMS OF GOING THROUGH THE PERMITTING PROCESS? THE GM THERE'S GOING TO BE MULTIPLE STAGES AND OPPORTUNITIES FOR YOU TO BE UPDATED ON THIS.

I ALSO THINK IT'S REALLY IMPORTANT THAT, AS WE LEAD INTO THIS PROGRAMMING, TO UNDERSTAND THAT THERE ARE CERTAIN ELEMENTS THAT MR. WATSON AND MR. HASSO ARE GOING TO REVIEW, THAT WE WANTED TO ENSURE THERE WAS EQUITY ACROSS ALL EIGHT MIDDLE SCHOOL TRANSFORMATIONS, WITH LAKE HIGHLANDS AND FOREST MEADOW BEING OUR TRAILBLAZERS.

YOU'RE GOING TO SEE THOSE CONSISTENCIES, THINGS LIKE SCIENCE LABS, THE NUMBER OF CLASSROOMS, THE NUMBER OF OFFICE SPACES.

HOWEVER, EVERY SITE AND SOME PROGRAMMING THAT IS HOUSED AT EACH CAMPUS DOES INFLUENCE THE DESIGN OF THE BUILDING.

EACH BUILDING WILL HAVE A UNIQUE LOOK, WILL HAVE A UNIQUE IDENTITY BASED UPON THAT PROGRAMMING, BASED UPON SITE LIMITATIONS, AND THEN ALSO BASED UPON WHAT WE HEARD FROM OUR COMMUNITY, FROM OUR STAFF, EVEN FROM MANY OF OUR STUDENTS AS WE STARTED TO GO THROUGH THAT DESIGN PROCESS.

ADDITIONALLY, EACH OF THESE BUILDINGS ARE IN A DIFFERENT PHASE OF THAT DESIGN PROCESS.

FOR EXAMPLE, AS WE GET TO WEST, YOU'RE GOING TO SEE THAT IT'S A LITTLE BIT BEHIND SOME OF THE OTHER CAMPUSES, AND THAT'S BECAUSE AS WE'VE GONE THROUGH THAT DESIGN PROCESS, WE HAD TO MAKE THAT PIVOT.

YOU'RE GOING TO SEE AND WE WANTED TO BRING THIS FORWARD BECAUSE WE WANTED TO GET THIS OUT TO YOU AND OUR COMMUNITY AS QUICKLY AS POSSIBLE.

BUT YOU'RE GOING TO SEE THAT THERE IS A LITTLE BIT OF BREADTH OF WHERE WE'RE AT, AND I THINK IT AUTHENTICALLY CAPTURES WHAT HAPPENS WHEN YOU DO THIS WORK.

EVERYTHING, AND WE ARE STILL ON TRACK.

THERE IS NOTHING RIGHT NOW THAT SAYS WE WILL NOT OPEN BY AUGUST OF 2028.

BUT I JUST WANTED TO PROVIDE A LITTLE BIT OF THAT CONTEXT BEFORE WE LAUNCH.

WITH THAT, I'M GOING TO TURN IT OVER TO THE TREMENDOUS TEAM THAT HAS DONE AN INCREDIBLE JOB OF BRINGING US TO THIS POINT, AND I'LL TURN IT OVER TO YOU.

>> THANK YOU, MISS BRANUM. BOARD, GOOD EVENING.

WE'RE REALLY PLEASED AND EXCITED TO BE WITH YOU.

WE THINK THAT YOU WILL ENJOY THE PRESENTATION OF SEEING THAT FIRST LOOK AT THE VARIOUS PROJECTS AND THE VARIOUS STAGES THEY'RE AT.

WE CERTAINLY WANT TO TAKE OUR OPPORTUNITY TO THANK THE COMMUNITY AGAIN FOR THEIR SUPPORT IN PASSING BOND 2025.

IT'S JUST SUCH A TESTAMENT TO THEIR COMMITMENT TO A QUALITY EDUCATION FOR THE KIDS OF THE COMMUNITY.

FOR MYSELF, BEFORE WE GET INTO THE ACTUAL CONTENT, I WANT TO ACKNOWLEDGE QUICKLY, SEVERAL GROUPS OR MEMBERS OF THE GROUP IN OPERATIONS, AND OF COURSE, MR. WATSON, WHO IS OUR SENIOR EXECUTIVE DIRECTOR FOR OPERATIONS.

OUR PROJECT MANAGERS.

I'D BE REMISS IF WE DIDN'T PAY TRIBUTE TO MS. HAYS, WHO AS WE KNOW, HER LAST BOARD MEETING WAS LAST MONTH, BUT WE WOULD NOT BE AT THE PLACE THAT WE'RE AT WITHOUT HER EFFORTS AND HER VISION, SO I CERTAINLY WANT TO SAY THAT AND THEN OUR FRIEND MS. ESTES, WHO'S OUR EXECUTIVE DIRECTOR OF DESIGN AND CONSTRUCTION, SHE'S NOT WITH US BECAUSE SHE'S ACTUALLY DOING HER MOST IMPORTANT JOB RIGHT NOW, WHICH IS BEING A MOM.

BUT LEE, IF YOU'RE WATCHING, WE WANT YOU BACK VERY QUICKLY.

THAT GOES FOR ME, I GUESS.

IN THIS PRESENTATION, WE'RE GOING TO GIVE YOU A BRIEF OVERVIEW OF THE PROCESS THAT WAS USED TO REACH THIS POINT IN THE BOND PROJECTS.

YOU'RE GOING TO SEE SOME CONCEPTUAL CAMPUS DESIGNS, AND THEN WE'LL TALK TO YOU BRIEFLY ABOUT TIMELINES.

SORRY, TOO MUCH. THERE WE GO.

OF COURSE, WE RECOGNIZE THE THEME SLIDE, DREAM BIG, AND WE ALWAYS TRY TO INCLUDE THIS OR TIE THIS TO EVERYTHING THAT WE DO, WHETHER IT'S ACADEMICALLY OR THOSE THINGS, AND SO THE BOND PROJECTS ARE NO DIFFERENT.

FROM OUR STANDPOINT, DREAM BIG, THE MIDDLE SCHOOL TRANSFORMATION REALLY TIES INTO THAT BY TRANSFORMING JUNIOR HIGHS INTO MODERN FULL-SCALE MIDDLE SCHOOLS WITH INNOVATIVE LEARNING SPACES AND UPGRADED FACILITIES.

THESE PROJECTS CHALLENGE THE LIMITATIONS THAT OUR CAMPUSES CURRENTLY HAVE TO CREATE NEW OPPORTUNITIES FOR OUR KIDS TO THRIVE, OUR STUDENTS TO THRIVE RATHER.

IT'S REALLY A VERY VISIBLE SIGN BY RSD AND THE COMMUNITY FOR A BOLD COMMITMENT TO EXTRAORDINARY EDUCATIONAL EXPERIENCES.

MIDDLE SCHOOL TRANSFORMATIONS, JUST VERY QUICKLY GOING THROUGH THE INFORMATION ON THE SLIDE.

RECOMMENDATION BY THE STUDENT LEARNING STRATEGIC ACTION COMMITTEE AND LATER APPROVED BY THE BOARD OF TRUSTEES IN JANUARY 2021 WAS A MAJOR STEP.

ALL THE MIDDLE SCHOOL TRANSFORMATION START WITH THE PPC PROGRAM PLANNING COMMITTEE PROCESS.

YOU CAN SEE THERE IN THE SUB BULLET TEXT.

[00:55:03]

VERY BRIEFLY, AGAIN, THAT HELPS DEFINE THE SCHOOL'S COMMUNITY AND UNIQUENESS.

IT HELPS DEFINE THE SCHOOLS VALUES AND HOW ARE THEY REFLECTED IN THE NEW DESIGN, AS WELL AS HELP DEFINE THE DESIGN PRIORITIES.

THEN SELECTED DESIGN PARTNERS, IN OTHER WORDS, ARCHITECTS WERE SELECTED BY LEARNING COMMUNITY TO ENSURE CONSISTENCY IN DESIGN CONTINUITY BETWEEN SECONDARY SCHOOLS WITHIN THOSE LEARNING COMMUNITIES, AND YOU CAN SEE THERE FOR THE BERKNER LEARNING COMMUNITY, THAT'S HKS.

FOR LAKE HIGHLANDS.

THAT WAS PERKINS AND WILL.

OF COURSE, WE KNOW THAT WE'VE ALREADY BROUGHT THOSE TWO MIDDLE SCHOOLS ON TRACK FOR THE PIERCE LEARNING COMMUNITY, THAT'S STAN TECH, AND THEN FOR THE RICHARDSON LEARNING COMMUNITY, THAT'S GLENN PARTNERS.

MIDDLE SCHOOL PROGRAMMING.

MS. BRANUM ADDRESSED THIS JUST A SECOND AGO.

WE KNOW THAT WE'VE GOT TWO MIDDLE SCHOOLS ALREADY OPERATING UNDER THIS MODEL.

WE'VE TRIED TO FOLLOW THAT MODEL, READING FROM THE FIRST BOWL ACADEMIC AND EXTRACURRICULAR PROGRAMMING FOR MIDDLE SCHOOLS WAS CREATED FOR THE FOREST MEADOW AND LAKE HIGHLANDS TRANSFORMATIONS, AND HAS STAYED CONSISTENT FOR THIS PHASE OF TRANSFORMATIONS.

THE CURRENT DESIGN CAPACITY FOR EACH ONE OF THESE SCHOOLS THAT WE'RE GOING TO DISCUSS TONIGHT IS 1,000 STUDENTS ENROLLMENT.

YOU CAN SEE WHAT THE PROGRAMMING ENTAILS, EVERYTHING FROM CORE ACADEMIC SPACES.

YOU SEE A COUPLE OF BULLETS DOWN, CTE, OF COURSE, SPECIAL ED AND FINE ARTS, AND ATHLETICS, WHICH ARE SUCH A VITAL PART OF OUR SCHOOLS.

GUIDANCE AND COUNSELING, COLLABORATION AREAS FOR OUR STUDENTS, TEACHER SUPPORT SPACES, ADMINISTRATION AND CLINIC, AND THE CAFETERIA AND KITCHEN.

THEN FOR IN RED, THOSE REPRESENT OUR MAGNET SCHOOLS, AND OF COURSE, THAT FIRST BULLET IS WEST.

YOU CAN SEE CULINARY ARTS, ROBOTICS, THEATER, AND DIGITAL COMMUNICATION.

THEN, FINALLY, AT THE BOTTOM, WE HAVE WESTWOOD, AND THAT IS FOR LEADERSHIP, HEALTH SCIENCE, COMPUTER SCIENCE, CRIMINAL JUSTICE, WITH MOCK TRIAL.

NOW COMES THE FUN PART, AND AS WE TRY TO TRANSITION HERE ELOQUENTLY, JAMES, I ACTUALLY HAVE A CLICKER HERE THAT CAN POINT. IF YOU WANT TO COME AND GET THAT?

>> SURE.

>> THAT'S THE TOP ONE TO USE.

NOW, JAMES GETS THE FUN PART OF SHOWING YOU THE CONCEPTUAL DESIGNS OF EACH ONE OF THESE BUILDINGS. JAMES, I'LL TURN IT OVER TO YOU.

>> THANK YOU, MR. HASSO.

THANK YOU, SUPERINTENDENT RANDOM.

GOOD EVENING, BOARD.

I JUST WANT TO REITERATE AGAIN, I APOLOGIZE IN ADVANCE.

THE INCREDIBLE LESTS IS OUT, SO YOU HAVE A BIG TEAM TONIGHT, BUT WE'RE GOING TO MUDDLE THROUGH THIS TOGETHER, AND I THINK WE CAN ANSWER ANY QUESTIONS YOU MAY HAVE.

ALL THAT SAID, WE'RE GOING TO MOVE OVER TO THESE NEXT FEW SLIDES BY CAMPUS.

WE'RE GOING TO SHOW YOU EXISTING SITE PLAN COMPARED TO A NEW SITE PLAN, AND WE'RE GOING TO DO THAT SIX TIMES FOR ALL SIX JUNIOR HIGHS, AND THEN WE'RE GOING TO SHOW YOU A COUPLE OF CONCEPTUAL RENDERINGS WHERE WE ARE TODAY.

I DON'T SEE THOSE CHANGING NECESSARILY, BUT THEY COULD.

WE'RE GOING TO CALL THEM CONCEPTS FOR NOW, AND IF THEY ARE MODIFIED LATER, WE'LL CERTAINLY SHARE THAT WITH YOU AS WELL.

BUT WE WILL GO THROUGH THEM.

AGAIN, IT'S GOING TO SEEM A LITTLE REPETITIVE, BUT WE'LL HAVE TIME TO ANSWER ANY QUESTIONS AT THE END OR COME BACK TO SOME SLIDES IF WE NEED TO.

ALL THAT SAID, OUR APOLLO JUNIOR HIGH, WE HAVE OUR EXISTING SITE PLAN ON THE LEFT.

IF YOU'RE LOOKING AT THE TOP, WHICH IS FACING NORTH, THAT'S APOLLO ROAD.

IF YOU'RE FAMILIAR WITH THE EXISTING SCHOOL, AMHERST, ON THE RIGHT OR ON THE EAST, WITH THE FOOTBALL TRACK DOWN THERE, YOU GO.

WHO'S GOT THAT MOUSE? IS THAT ME? BECAUSE I DON'T THINK I KNOW TO WORK MINE. I'M GOING TO KEEP ON.

>> WE'LL TRUST BRYAN TO FOLLOW.

>> RIGHT, IF YOU WILL.

THAT'S THE EXISTING, AND IF ANYBODY'S NOT FAMILIAR WITH THAT, WE CAN CERTAINLY COME BACK TO IT.

ON THE RIGHT, HOWEVER, WE WANT TO REALLY FOCUS ON THE NEW SITE PLAN.

YOU CAN SEE THE DIFFERENT BUILDING FOOTPRINT LAYOUT, SO YOU CAN TELL THE EXTENT TO SOME DEGREE OF WHERE WE'RE EXPANDING THE BUILDING TO THE NORTH TOWARDS APOLLO ROAD, AND THAT'S GOING TO BE THE CORE CLASSROOMS' TWO-STORY.

I THINK A RENDERING WILL SHOW YOU WHAT THAT LOOKS LIKE A LITTLE BIT.

THEN WE ARE EXPANDING TO THE EAST AND SOUTH, AND THAT'S GOING TO BE PRIMARILY YOUR CAFETERIA KITCHEN, GYM AREAS, AND WE ARE KEEPING LARGELY THAT CENTER PART OF APOLLO.

THAT WHITE DEPICTION THERE IS THE NEW FOOTPRINT.

YOU SEE SOME ADDITIONAL PARKING ON THE EAST SIDE THE NEW ADDITION, RIGHT THERE ALONG AMHERST.

YES, SIR. WITH THE TRACK AND FIELD STAYING LARGELY IN THE SAME SPACE.

I THINK THE NEXT SLIDE,

[01:00:01]

I WILL GIVE YOU A GOOD FEEL FOR THIS IS THE MAIN ENTRY.

AGAIN, IF YOU'RE FAMILIAR WITH THE LET ME BACK UP ONE, IF I MAY.

IF WE CAN POINT TO THE SLIDE ON THE RIGHT IN THE CENTER, I WISH I KNEW HOW TO WORK THIS POINTER.

YOU SURE THIS DOESN'T POINT?

>> THERE YOU GO.

>> THERE YOU GO.

THAT IS THE NEW MAIN ENTRY.

THE EXISTING MAIN ENTRY ON THE LEFT AND RIGHT THERE IS THE EXISTING MAIN ENTRY.

I WANTED TO FOCUS ON THAT.

THAT'S THE CURRENT MAIN ENTRY, AND ON THE RIGHT SIDE, WE ARE MOVING THAT MAIN ENTRY DOWN TO THE SOUTH, AND IT'S RIGHT THERE WE SEE THAT CIRCLE AREA RIGHT THERE.

THAT'S THE NEW MAIN ENTRY.

THAT'S GOING TO BE IMPORTANT BECAUSE AS WE NAVIGATE TO THIS NEXT SLIDE, EXCUSE ME.

THIS IS THE NEW MAIN ENTRY VIEW YOU SEE.

YOU ARE AT THE CORNER OF AMHERST AND APOLLO, LOOKING WEST AT THE NEW MAIN ENTRY.

THERE'S STILL SOME WORK TO BE DONE.

THE CANOPY, THE FENCE YOU SEE, WHICH IS ENCLOSING A COURTYARD.

THERE ARE SOME THINGS THAT MAY CHANGE, MAY GET MODIFIED OR TWEAKED, BUT WE JUST WANTED TO FOCUS ON THIS BEING THE NEW MAIN ENTRY VIEW CONCEPTUALLY ANYWAY.

THEN HERE ON THIS VIEW, THIS IS THE WEST SIDE OF THE BUILDING, WHERE YOU HAVE THE LARGE PARKING NEXT TO THE FIRE STATION AND HUFFINES PARK.

THIS IS THE NEW ATHLETIC ENTRANCE. WE'RE CALLING IT.

THAT'S THE GYM YOU SEE RIGHT THERE, JUST ON THE OTHER SIDE OF THOSE PROPOSED WINDOWS, AND THEN THAT'S THE MAIN ENTRY.

YOU HAVE SOME REALLY GOOD PARKING ON THE WEST SIDE THAT GETS YOU IN THIS ATHLETIC ENTRANCE.

IF YOU GO STRAIGHT DOWN THE CORRIDOR THAT'S IN FRONT OF YOU, THERE, IF YOU SEE THE TWO DOORS IN THE BACK, THAT LEADS YOU DIRECTLY INTO THE CAFETERIA SPACE, JUST A STRAIGHT SHOT TO THE BUILDING, EASY LINE OF SIGHT INTO THE CAFETERIA.

WE JUST WANTED TO FOCUS AND SHOW YOU THOSE TWO AREAS.

WE'RE GOING TO CONTINUE ON, AND WE'LL COME BACK AGAIN TO ANY SLIDE IF YOU HAVE ADDITIONAL QUESTIONS.

AT LIBERTY JUNIOR HIGH, ON THE LEFT IS THE EXISTING SITE PLAN.

IF YOU'RE FAMILIAR WITH LIBERTY, LAWLER ROAD UP ON THE NORTH, WHISPERING HILLS ON THE WEST SIDE.

AGAIN, THE MAIN ENTRY UP BY LAWLER ROAD CURRENTLY.

IF YOU GO TO THE RIGHT, THE NEW SITE PLAN, A DRAMATIC CHANGE.

WE ARE BUILDING THE NEW SCHOOL WHERE THE CURRENT FOOTBALL AND TRACK FIELD SIT.

THE NEW MAIN ENTRY FACES WHISPERING HILLS.

THERE ON THE RIGHT THERE, THERE'S THE NEW MAIN ENTRY.

IT ALSO HAS A CORRIDOR WHEN YOU COME IN AND STRAIGHT SHOT OUT TO THE WEST SIDE, WHICH IS THE NEW STAFF PARKING, AND THEN, OF COURSE, YOUR TRACK AND FIELD WILL GET RECREATED.

NOT ONLY WHERE THE CURRENT SCHOOL IS, BUT THEN A LITTLE BIT SOUTH OF THERE AS WELL.

SIGNIFICANT CHANGE ON THE REBUILD SITE FOR LIBERTY.

LOOKING AT A RENDERING.

YOU ARE STANDING ON WHISPERING HILLS DRIVE, LOOKING INTO THE MAIN ENTRY, LOOKING WEST, IF YOU WILL, OR EAST RATHER, I'M SORRY, LOOKING EAST.

WE JUST WANTED TO SHOW THIS FRONT MAIN ENTRY VIEW FOR YOU.

IF YOU GO TO THIS VIEW, THIS IS ON THE EAST SIDE.

BACK BEHIND YOU, YOU'RE COMING FROM THE FOOTBALL FIELD STAFF PARKING AREA.

YOU CAN COME DOWN INTO THIS RECESSED COURTYARD.

IF YOU SEE THE LIBERTY WORDS ON THE CAST STONE TO YOUR LEFT, THAT ELEVATION IS ACTUALLY FLUSH WITH THE TRACK AND FIELD THAT YOU'RE COMING FROM.

THAT'S REALLY JUST WALKING INTO THAT SPACE, YOU GO DOWN IF YOU WANT TO GET TO A DIFFERENT LEVEL.

WE'RE GOING TO JUMP OVER TO NORTH JUST SO WE HAVE TIME TO COME BACK AND GET INTO SPECIFIC QUESTIONS WITH ANY PARTICULAR PROJECT.

THE EXISTING SITE PLAN ON YOUR LEFT, HIGHLIGHTED IN GREEN, OUTLINE.

THAT IS THE CURRENT MAIN ENTRY TO NORTH JUNIOR HIGH.

FLOYD, OF COURSE, ON THE LEFT, AND NANTUCKET TOP RIGHT.

IF FOLKS ARE PRETTY FAMILIAR WITH THE EXISTING LAYOUT STRAIGHTFORWARD.

ON THE RIGHT-HAND SIDE IS THE PROPOSED NEW BUILDING.

YOU CAN SEE THAT THE NEW MAIN ENTRY SHIFTS UP, IT SHIFTS UP TO THE NORTH.

ALLOWS YOU A LITTLE BIT MORE SPACE TO QUEUE AND TO COME INTO THE PROPERTY, YOU ENTER INTO THAT NEW MAIN ENTRY.

YOU CAN SEE ON THE SOUTHERN PORTION OF THE BUILDING, WHERE THE COURTYARD SITS, HOW WE ARE KEEPING WHAT WE'RE CALLING THE DONUT SECTION OF THAT BUILDING.

IT'S THE UP AND DOWNSTAIRS MAIN CLASSROOM AREAS.

[01:05:03]

THE NEW ADDITION PORTIONS ARE EVERYTHING, REALLY, AT THE GREEN OUTLINED AREA OF MAIN ENTRY.

EVERYTHING THERE EAST AND NORTH IS REALLY ALL NEW ADDITIONS.

THE NEW ADDITION INCLUDES NEW ADMINISTRATION, NEW CAFETERIA, NEW LIBRARY, THE NEW GYM, AND FINE ART SPACES.

THE FIELD, IF YOU'LL NOTICE, THE FOOTBALL FIELD DOES SHIFT SLIGHTLY TO THE NORTH.

WE ARE HAVING TO MOVE THE FIELD TO THE NORTH TO CREATE ADDITIONAL QUEUING IN PARKING SPACE, THAT AREA YOU SEE WITH THE YELLOW ARROWS.

THEN ANOTHER NEW COMPONENT IS THE APPROACH OFF OF NANTUCKET.

WE ARE NOW CREATING TO INCREASE OUR QUEUING CAPACITY AND TO PROVIDE BETTER FLOW FOR TRAFFIC, ACCESS OFF NANTUCKET, THAT WILL ALLOW US TO NOW MAKE THIS DROP-OFF PICKUP LOCATION [APPLAUSE] FOR OUR STUDENTS.

>> SIGNIFICANT DIFFERENCE FROM EXISTING ON THE LEFT TO NEW ON THE RIGHT.

AGAIN, SOME CONCEPTUAL RENDERING.

THIS IS STANDING ON FLOYD ROAD, OR YOU REALLY IN THE PARKING SPACE ALONG FLOYD ROAD, LOOKING INTO THE MAIN ENTRY.

CERTAINLY, A DRAMATIC DIFFERENCE PRONOUNCED ENTRY COMPARED TO WHAT IT IS TODAY.

THIS IS ACTUALLY JUST A LITTLE NORTH OF THAT MAIN ENTRY.

THIS IS GOING TO BE THE COURTYARD AREA THAT WE'RE CREATING.

OF COURSE, IT WOULD BE COMPLETELY FENCED IN AND SECURE TO ALLOW FOR ACTIVITIES AND OUTDOOR READING, BUT IT ALSO ALLOWS TO ENTER IN FROM THE PUBLIC WITHOUT HAVING TO GO THROUGH THE SCHOOL FOR CERTAIN EVENTS AND ACTIVITIES.

AGAIN, WE'RE GOING TO COME BACK IF WE NEED TO.

JUMPING ONTO PARKHILL, OUR EXISTING SITE PLAN ON THE LEFT.

WE WANTED TO REALLY HIGHLIGHT THE FACT THAT WHAT YOU SEE THERE IN RED CONTOURS IS THE NEW FLOODPLAIN THAT'S GETTING ESTABLISHED IN THAT AREA, AND IT'S REALLY JUST TO ILLUSTRATE THAT WE'D HAVE TO STAY OUT OF THAT AREA WHEN IT COMES TO CONSTRUCTING A NEW PARK, BUT YOU HAVE BRENTFIELD DRIVE TO THE NORTH OR AT THE VERY TOP.

THERE, THEN MEADOWCREEK, OF COURSE, IS ON THE EAST, AND SHADY BROOK IS ON THE LEFT OR THE WEST.

I THINK IF YOU'RE FAMILIAR WITH THE EXISTING PARKHILL SITE, WE'LL JUMP OVER TO THE RIGHT, AND THIS IS THE PROPOSED NEW BUILDING.

OF COURSE, THIS IS MEANT TO BE A THREE-STORY NEW BUILD, BUT WE'LL JUMP BACK ONTO THE LEFT AGAIN.

I'M SORRY, I WANT TO HIGHLIGHT THE CURRENT MAIN ENTRY OVER AT PARKHILL IS OVER TO THE LEFT ON SHADY BANK, RIGHT THERE.

THERE'S THE CURRENT MAIN ENTRY FOR PARKHILL JUNIOR HIGH.

AS WE TRANSITION OVER TO THE NEW SITE PLAN, YOU WILL SEE THE ARROW POINTING TO THE NEW MAIN ENTRY.

IT IS OFF THE ROAD.

WE ARE CREATING NEW PARKING AND CIRCULATION, AND THAT NEW MAIN ENTRY IS IN CENTER OF THE SITE, CENTER OF THE BUILDING, IF YOU WILL, AND WE'RE GOING TO SEE A RENDERING OF THAT HERE IN JUST A MOMENT.

BUT THE LAYOUT IS THE ACADEMIC SPACES AND THE THREE-STORY ADDITION, WHICH IS ALONG BRENTFIELD, REALLY FACES THE BRENTFIELD ELEMENTARY SCHOOL, AND THEN EVERYTHING SOUTH, THE ADMINISTRATION SUITE, WHICH YOU SEE IN RED, THE FINE ARTS AND ATHLETICS, YOU SEE IN PURPLE AND ORANGE.

THEY ARE INTERNAL FACING, IF YOU WILL, TO THE SITE, BUT WE'RE CREATING SIGNIFICANT PARKING IMPROVEMENTS IN TRAFFIC FLOW THERE.

THE TRACK AND FIELD LARGELY STAY IN THE SAME SPACE WHERE THEY CURRENTLY ARE, AND THEN WE RECREATE THE TENNIS COURTS AS WELL DOWN THERE.

IGNORE THE NOTE ABOUT THE TEMPORARY PORTABLES.

WE'RE STILL WORKING THROUGH A LOT OF DETAILS WITH PHASING AND LOGISTICS.

THAT'S JUST A NOTE THAT WAS ON A PREVIOUS RENDERING ADDITION.

HERE IS THAT MAIN ENTRY WE WERE TALKING ABOUT, THAT'S MORE IN THE CENTER OF THE BUILDINGS, FACING THE SOUTH.

THIS IS THE NEW MAIN ENTRY FOR PARKHILL TO THE RIGHT.

IS THE ADMINISTRATION SUITE, OF COURSE, FIRST FLOOR, BUT UP ABOVE, THAT IS GOING TO BE YOUR THREE ART ROOMS, FOR EXAMPLE.

THE ART ROOMS WILL FACE THE SOUTH AND HAVE THAT PATIO AND COURTYARD TO YOUR LEFT.

IT'S HARD TO SEE, BUT BACK BEHIND THERE, THAT COURTYARD IS PROPOSED TO BE ENCLOSED.

THAT'LL BE A SECURE COURTYARD WHERE AGAIN, OUR STUDENTS AND STAFF CAN USE FOR VARIOUS ACTIVITIES.

THE OTHER VIEW IS REALLY A CLOSE-UP OF THAT COURTYARD.

IN THIS ANGLE, AGAIN, YOU'RE STANDING IN THE PARKING LOT, FACING NORTH ADMINISTRATION ON YOUR RIGHT.

IF YOU CONTINUE INTO THE BUILDING IS THE CAFETERIA AND KITCHEN DOWN IN THAT DIRECTION ON YOUR LEFT.

[01:10:01]

HOWEVER, GOING INTO THOSE DOUBLE DOORS ON YOUR LEFT, YOU SEE THAT IS YOUR ATHLETICS AREA.

THAT'S WHERE YOUR GYMS WILL BE LOCATED, AND FURTHER NORTH, YOUR FINE ARTS.

MOVING OVER TO WEST JUNIOR HIGH.

AGAIN, EXISTING SITE PLAN ON YOUR LEFT.

WE HAVE HOLLY DRIVE TO THE NORTH.

THERE YOU GO, MIMOSA IS OVER TO THE RIGHT OR TO THE EAST, AND THEN WE HAVE DOGWOOD TO THE LEFT OR THE WEST.

THIS IS THE CURRENT CONFIGURATION ON THE RIGHT.

THE MAIN ENTRY IS IN THE TOP RIGHT CORNER, RIGHT THERE, THE CURRENT MAIN ENTRY FOR WEST JUNIOR HIGH.

LOOKING ON, WE'RE ON THE RIGHT, THE NEW SITE PLAN.

THIS IS A SIGNIFICANT CHANGE, THE FIELD AND THE BUILDING FLIP.

THE NEW BUILDING, PROPOSED TO BE A THREE-STORY BUILDING.

RIGHT IN THE CENTER OF THE THREE-STORY FACING HOLLY ROAD IS THE NEW MAIN ENTRY TO WEST MIDDLE SCHOOL.

YOU CAN SEE IT'S THERE, YOU GO, OFFSET A LITTLE BIT.

THAT'S THE NEW MAIN ENTRY PROPOSED.

ON THE BACK SIDE IS YOUR FINE ARTS AND ATHLETICS, WHICH GIVES YOU GOOD PROXIMITY TO YOUR FIELD AND YOUR OUTDOOR SPACE.

THEN WE RECREATE THE BASEBALL STADIUM, OF COURSE, ON THE EAST SIDE OF THE CAMPUS.

>> IF I CAN JUST ADD REAL QUICK, AS WE LOOK AT THIS ONE, THIS ONE WAS BY FAR, AS YOU CAN IMAGINE, OUR MOST COMPLEX BUILDING TO DESIGN.

WE WANTED TO MAKE SURE THAT WE CONSIDER THE INTEGRITY OF THE BUILDING AND THAT WE HONORED THE TREMENDOUS MAGNET PROGRAMS THAT EXIST IT WAS, BUT ALSO STILL RECOGNIZE THE LIMITATIONS THAT WE HAVE OF THE SPACE AVAILABLE.

IT'S IMPORTANT TO NOTE THAT AS WE CONSIDERED A RENOVATION BECAUSE THAT WAS THE INITIAL APPROACH.

IT WASN'T UNTIL THE ARCHITECTS COULD ACTUALLY PUT PEN TO PAPER AND BEGIN TO DESIGN.

THIS IS WHAT A RENOVATION WOULD LOOK LIKE.

IF YOU NOTICE, WE DON'T HAVE ANY OPEN FOOTPRINT.

ANYWHERE ALONG BECAUSE YOU HAVE RICHARDSON HIGH SCHOOL, THE STADIUM, YOU HAVE THE MAC.

THERE IS NO OPEN SPACE, FOR EXAMPLE, TO PUT PORTABLES IN ORDER TO CREATE SWING SPACES.

WHEN YOU'RE DOING A RENOVATION, YOU HAVE TO MOVE A WING OF A CLASS OF A BUILDING OUT, MOVE THEM TO THE PORTABLE, SO THAT WAY, THE ARCHITECTS CAN THEN GO IN AND HAVE CONSTRUCTION ON THAT WING, AND THEN YOU MOVE THAT GROUP FROM THE PORTABLES BACK INTO THE BUILDING, AND YOU MOVE THE NEXT.

WE DON'T HAVE ANYWHERE ON THIS SITE TO LAY DOWN EIGHT TO 12 PORTABLES.

AS WE CONSIDERED THE IMPLICATIONS FOR WHAT THAT WOULD MEAN FOR WEST ENROLLMENT, IT HAS NEARLY 700 STUDENTS.

WE DID EXPLORE, COULD WE, FOR EXAMPLE, TEMPORARILY MOVE WEST AND HOST WEST AT SPRING VALLEY, WHAT WAS FORMERLY SPRING VALLEY ELEMENTARY, OR AT OUR PROFESSIONAL DEVELOPMENT CENTER.

NEITHER OF THOSE SITES HAVE ENOUGH CAPACITY TO HOLD ALMOST 700 STUDENTS, NOR WERE EITHER OF THOSE SITES PREPARED TO DO THINGS LIKE DELIVER THAT MANY HOT MEALS FOR BREAKFAST AND LUNCH.

THE ATHLETIC SPACES ARE NOT ANYWHERE READY OR PREPARED TO SUPPORT OUR WEST STUDENTS AS WELL.

THEN, REALLY, WE LOOKED AT THE ARCHITECTS, AND WE SAID, WHAT OTHER OPTION, AND THEY SAID, WELL, WE POTENTIALLY COULD FLIP, AND WE COULD MOVE THE BASEBALL STADIUM WHERE CURRENT WEST IS, AND WE COULD BUILD THE NEW WEST WHERE THE BASEBALL STADIUM IS.

WE THINK WE COULD DELIVER A BEAUTIFUL BUILDING.

YES, IT WOULD HAVE TO BE A THREE-STORY BUILDING, BUT WE THINK WE COULD DO A BEAUTIFUL THREE-STORY BUILDING.

IT'S IMPORTANT TO NOTE THAT WHEN WE BEGAN TO DRAFT THIS, AND WE GOT SOME EARLY COST ESTIMATES, NOT ONLY COULD WE BUILD A NEW WEST AT THIS LOCATION, BUT ALSO BUILD A NEW STADIUM AND DO IT CHEAPER THAN WHAT THE RENOVATION WOULD HAVE LOOKED LIKE ON THE CURRENT SITE, AS WELL AS LIMITING ENROLLMENT FOR WEST.

IT REALLY IN THE END, BECAME A PRETTY CLEAR PICTURE OF WHAT OUR OPTIONS WERE.

I'VE HAD SOME QUESTIONS ABOUT, IS THERE A NEW LOCATION FOR THE BASEBALL FIELD? COULD WE MOVE THE BASEBALL FIELD, AND THEN WEST COULD HAVE THAT ENTIRE FOOTPRINT? WELL, THE CHALLENGE OF THAT IS, EVEN IF WE COULD MOVE THE BASEBALL FIELD SOMEWHERE, THAT REALLY DOESN'T IMPACT THIS PROCESS BECAUSE WE ONLY HAVE THE AVAILABLE LAND WHERE THE BASEBALL FIELD IS TO BUILD, BECAUSE WEST HAS TO EXIST WHERE IT'S AT FOR THE NEXT TWO YEARS.

EVEN IF WE WANTED TO SAY YES, WE WOULD GIVE WEST THAT WHOLE SPACE, WE CAN'T BECAUSE WE STILL HAVE TO MAKE SURE OUR STUDENTS ARE BEING EDUCATED AT WEST FOR THE NEXT TWO YEARS.

[01:15:01]

AGAIN, THIS IS JUST A COMPLEX PROJECT.

I WILL TELL YOU THAT AS WE GO THROUGH AND YOU SEE THE NEXT SEVERAL MONTHS OF DESIGN PROCESS, SLOWLY THINGS WILL WE'LL BE ABLE TO BE SHARED THAT WILL REALLY HELP EVERYONE SEE HOW SPECIAL THE INSIDE OF THIS BUILDING IS GOING TO LOOK LIKE.

THE OUTSIDE, BECAUSE OF THE FOOTPRINT, THE EXTERIOR IS A LITTLE BIT MORE LIMITED THAN SOME OF OUR OTHER BUILDINGS.

WE CAN'T HAVE A BROAD SWEEPING FRONT AREA THAT WELCOMES YOU IN, BUT I BELIEVE THE ARCHITECTS HAVE DONE A PHENOMENAL JOB IN MAKING UP FOR THAT ON THE INTERIOR OF THE BUILDING.

I JUST WANT TO PREFACE THAT AS WE GO THROUGH THIS.

RECOGNIZING THAT WE KNOW THAT, AGAIN, THIS HAS BEEN A VERY EMOTIONAL PROCESS FOR OUR COMMUNITY AS WE CONSIDER THE OPTIONS FOR THE MIDDLE SCHOOL TRANSFORMATION.

>> YES, MA'AM. THANK YOU, SUPERINTENDENT BRANUM AND TO REINFORCE THE POINT YOU'VE ALREADY MADE, THROUGH THE ANALYSIS OF WHAT WE WERE HAVING TO WORK WITH WITH A RESTRICTED SITE, THE MOST RESTRICTED SITE OF ALL THE JUNIOR HIGHS, WHAT CAME ABOUT AND HENCE WHY THE COST ESTIMATE WE RECEIVED IN SCHEMATIC DESIGN WAS HIGHER THAN WHAT THE NEW BUILD WAS, THE AMOUNT OF SCHOOL WE WERE ABLE TO TAKE OVER AND DO WITH MINIMAL IMPACT TO THE STUDENTS, ESSENTIALLY DRAGGED IT OUT TO A THREE YEAR PROJECT.

THE THREE YEARS OF CONSTRUCTION, GENERAL CONDITIONS, AND DURATION IS REALLY WHAT JUMPED IT UP.

OTHERWISE, THERE WAS NO OTHER WAY TO DO SMALL ENOUGH CHUNKS TO STILL ALLOW US TO FUNCTION.

THAT WAS REALLY THE DRIVING FORCE OF, HEY, ARE THERE OTHER OPTIONS? IS THERE ANYTHING THAT WE COULD DO, AND LET'S HOPE THAT IT'S COST-EFFECTIVE, AND THAT'S WHAT WE'RE LOOKING AT TODAY.

THANK YOU, MISS BRANUM, FOR THAT.

JUMPING, I'M SORRY.

THE FIRST VIEW YOU HAVE HERE, YOU'RE STANDING AT THE CORNER OF HOLLY AND DOGWOOD ALLEY BIT.

YOU'RE NOT QUITE IN THE STREET, BUT THIS IS THE ANGLE.

YOU'RE ON THE NORTHWEST SIDE OF THE SCHOOL, LOOKING TOWARDS THE MAIN ENTRY.

WE WILL SAY THIS AS WELL.

THIS VIEW, THIS RENDERING LOOKS A LITTLE DIFFERENT THAN, SAY, WHAT YOU SAW AT LIBERTY, FOR EXAMPLE, LIBERTY EARLIER, YOU SAW SOME PROFESSIONAL RENDERINGS THAT HAVE BEEN CREATED BECAUSE THAT PROJECTS, A LITTLE BIT FURTHER ON THE DEVELOPMENT PHASE.

THIS WILL ALSO GET SOME PROFESSIONAL RENDERINGS, MUCH LIKE LIBERTY, ANY OTHER PROJECTS, BUT AS MISS BRANUM MENTIONED EARLIER, BEFORE WE STARTED, THIS IS A LITTLE FURTHER AWAY FROM THAT DEVELOPMENT.

NONETHELESS, WE JUST WANT TO PREFACE THAT, REAL QUICK, AS YOU'RE LOOKING AT THIS SLIDE AND MAYBE IT SEEMS A LITTLE UNDERWHELMING COMPARED TO SOME OF THE OTHERS, THERE'S A LOT OF REFINEMENT IN DEVELOPMENT YET TO DO WITH THIS SITE WITH THIS CAMPUS.

ALL THAT SAID, AS YOU SEE THE BLUE AREA IN THE BACKGROUND THERE, THAT IS THE MAIN ENTRY TO THE CAMPUS.

AGAIN, HOLLY IS TO YOUR LEFT, IF YOU WILL, AND THE ACADEMIC SPACES AND THE ADMINISTRATIVE SPACE YOU SEE THERE IN CAST.

WE WENT TO THE WEST SIDE OF THE BUILDING, SO THIS IS ON DOGWOOD SIDE, AND YOU ARE LOOKING TO THE EAST.

THIS IS THE ATHLETIC MAIN ENTRY, MUCH LIKE YOU SAW AT APOLLO, HOW THEY HAD THAT ATHLETIC MAIN ENTRY, WE'RE SHOWING YOU THAT HERE.

BUT AGAIN, FURTHER REFINEMENT AND DEVELOPMENT OF OUR DESIGN AND OUR RENDERINGS AS WELL, BUT THIS IS THE ATHLETIC ENTRY, AND THEN TO THE SOUTH OR TO THE RIGHT HERE IS, OF COURSE, THE PARKING LOT TO THE STADIUM AND THE FOOTBALL FIELD.

LASTLY, WESTWOOD, AGAIN, IF YOU'RE FAMILIAR WITH THE EXISTING SITE ON THE LEFT, TO THE NORTH THERE, THAT IS ARAPAHO.

AT THE TOP, THAT BIGGER ROAD IS THE ARAPAHO, AND ON THE LEFT, WE HAVE MEANDERING WAY THERE, YES.

THE FRONT ENTRY, OF COURSE, IS UP TOWARDS THE ARAPAHO, WHERE YOU SEE THE SIDEWALK, RIGHT THERE IS THE CURRENT MAIN ENTRY FOR WESTWOOD.

OF COURSE, WITH THE PARKING IN THE FIELD.

OVER TO THE RIGHT, AGAIN, YOU'RE GOING TO SEE A PRETTY DRAMATIC DIFFERENCE ON THE NEW SITE PLAN.

THE SITE HAS ALSO FLIPPED, AND WE'LL EXPLAIN A LITTLE BIT OF THE WHY HERE IN A MOMENT, BUT THE NEW BUILDING PROPOSED TO BE THREE STORIES IS THERE, AND TAGES TO THE SOUTH, I DIDN'T SAY THAT IS LACOSA DRIVE, THAT STREET RIGHT THERE IS LACOSA TO GET YOUR BEARINGS.

THREE-STORY BUILDING, WHERE WE'RE GOING TO BUILD THE NEW BUILDING AS THE EXISTING IS OCCUPIED, AND THEN OF COURSE, WE REBUILD THE FOOTBALL FIELD TRACK AND TENNIS COURTS.

WHERE THE EXISTING CAMPUS SITS, MUCH LIKE WE'RE DOING AT LIBERTY AS WELL.

ONE UNIQUE FEATURE ABOUT THIS SITE.

YOU COULD ALMOST FOLLOW THE DIAGONAL DRIVE THROUGH THE PROPERTY.

THAT DRIVE, IF YOU COME UP AND THROUGH, THAT IS ACTUALLY A UTILITY EASEMENT.

[01:20:03]

THAT IS AN AREA, THERE'S ABOUT A 60-INCH LINE, I BELIEVE, UNDERNEATH THEIR STORM DRAIN LINE.

THAT'S AN AREA THAT YOU CANNOT BUILD IN OR ON, AND THE RE-ROUTING OF THAT WOULD BE SIGNIFICANT.

THE PLACEMENT OF THIS NEW BUILDING, THE PROPOSED PLACEMENT, IS VERY STRATEGIC.

IT IS NOT SHOWN, NOT SEEN, NOT UNDERSTOOD, IS A VERY LARGE UTILITY EASEMENT ABOUT WHERE THAT DRIVEWAY IS, THAT WOULD EXPLAIN HOW THE ORIENTATION IS AND WHY THE NEW MAIN ENTRY, I DIDN'T COVER THIS.

THE NEW MAIN ENTRY OF THE BUILDING IS THE BIG SIDEWALK UP TO THE LEFT, RIGHT THERE.

THAT'S THE NEW MAIN ENTRY OF THE WESTWOOD MIDDLE SCHOOL, JUST TO GET YOUR REFERENCE AND BEARING.

WE'LL SEE THAT HERE IN JUST A MOMENT.

THIS IS WHAT THAT LOOKS LIKE.

THIS IS STANDING IN THAT PARKING LOT AREA, LOOKING SOUTH.

THERE'S THE NEW MAIN ENTRY THREE-STORY VOLUME.

ON THE BACK SIDE, THIS IS AT THE CORNER OF LACOSA AND MEANDERING WAY.

IF YOU'RE STANDING ON THAT SOUTHWEST CORNER, YOU'RE LOOKING UP TOWARDS THAT THREE-STORY ADDITION THERE.

TO THE FAR BACKGROUND IN THE RIGHT BACK THERE, THAT'S THE FINE ARTS AREA OVER THERE.

WE'RE GOING TO COME BACK TO ANY SLIDE OR ANY PROJECT, BUT I THINK WE'LL JUMP INTO REAL QUICKLY, TALKING ABOUT WHERE WE ARE TODAY AND WHAT THE LOOK AHEADS ARE, AND THEN BE OPEN FOR ANY COMMENTS OR QUESTIONS.

OF COURSE, WE'RE STILL IN DESIGN PHASE, CITY REVIEW PHASE FOR MANY.

WE'VE GOT FULL ZONING APPROVAL AT NORTH JUNIOR HIGH, FOR EXAMPLE, SO THAT CITY COUNCIL APPROVAL OCCURRED JUST MONDAY NIGHT.

WE'RE THROUGH THAT ZONING PHASE, AND NOW WE'LL CONTINUE ON WITH ENGINEERING AND BUILDING REVIEWS THROUGH THE SPRING FOR THAT PROJECT.

THE OTHER PROJECTS ARE SHORTLY TO FOLLOW.

WE ACTUALLY HAVE A CITY PLAN COMMISSION MEETING FOR APOLLO JUNIOR HIGH NEXT TUESDAY NIGHT, AND THEN WE WILL FOLLOW WITH REMAINING CITY PLAN COMMISSION MEETINGS IN JANUARY AND CITY COUNCIL MEETINGS, AND SO ON.

WE'RE JUST CONTINUING THROUGH THOSE CITY REVIEW ZONING PROCESSES AND DESIGN DEVELOPMENT FOR THE NEXT SEVERAL MONTHS.

IN EARLY SPRING, AS WE CONTINUE THAT DESIGN DEVELOPMENT, WE EXPECT TO BRING A FEW EARLY GUARANTEED MAXIMUM PRICE AMENDMENTS TO THE BOARD FOR CONSIDERATION.

MOST OF THESE EARLY GMP PACKETS WILL INCLUDE REALLY TEMPORARY FACILITIES, IF ANY, TEMPORARY ELECTRICAL, EARLY PROCUREMENT OF LONG LEAD ITEMS, AND THINGS OF THAT NATURE.

>> WE MAY POSSIBLY SEE SOME OF THOSE, IN EARLY SPRING.

WE EXPECT TO CONTINUE THROUGH DESIGN TO GET CITY REVIEW AND APPROVALS, THROUGH SPRING OF 2026 AS WELL.

THEN, OF COURSE, OUR TARGET, WHICH HAS ALWAYS BEEN OUR TARGET, WE EXPECT TO START BREAKING AROUND, AFTER THE SCHOOL YEAR IN JUNE OF 2026 FOR ALL PROJECTS.

CURRENTLY, WE ARE STILL ON TARGET TO BE ABLE TO DO THAT.

WE'VE JUST SIMPLY PUT IN HERE FOR NOW, AN END DATE OF MAY 2028.

AGAIN, OUR GOAL IS TO OPEN IN AUGUST OF 2028 FOR ALL SIX MIDDLE SCHOOLS, AND THAT'S STILL THE TARGET, AND WE'RE ON TRACK AS WELL.

THERE WILL BE AS WE CONTINUE TO DEVELOP, SOME WORK IN THE FALL.

I THINK AS WE FINALIZE THOSE PLANS AND WORK WITH THE VARIOUS DEPARTMENTS, WE'LL PROBABLY MAYBE BRING AN UPDATE, WHERE WE CAN TALK ABOUT WHAT MIGHT HAPPEN IN THE FALL. JUST KNOW THERE COULD BE SOME OF THAT.

MUCH LIKE WHAT WE DID AT LAKE HIGHLANDS MIDDLE, IF YOU REMEMBER, AS WE WERE FINISHING UP THE TRACK AND PARKING AREA THAT WAS ON THE WEST SIDE OF THAT NEW CAMPUS.

ALL THAT TO SAY. WE CAN PAUSE AND TAKE ANY COMMENTS OR QUESTIONS.

>> THANK YOU, MR. WATSON. AGAIN, YES, WE WILL BE AGAIN, BRINGING YOU ITERATION, WE WOULD HOPE AT A FUTURE WORK SESSION THAT WE WILL BRING YOU THE INTERIOR DESIGN CONCEPTS SO THAT YOU CAN ALSO SEE WHAT ONCE YOU GO THROUGH THOSE BEAUTIFUL ENTRANCES OF THESE NEW BUILDINGS, AND THAT'S REALLY THAT INTERIOR LEARNING ENVIRONMENT IS WHAT WE'RE INCREDIBLY EXCITED ABOUT, AND WE WILL BRING THOSE FORWARD TO AT A FUTURE WORK SESSION.

AGAIN, THANK YOU, MR. WATSON, MR. HASSO, OUR ENTIRE TEAM.

I REALLY WANT TO THANK OUR PRINCIPALS.

AGAIN, OUR PRINCIPALS HAVE HAD I WOULD SAY IT'S PROBABLY EVERY OTHER WEEK, BUT MAYBE WEEKLY MEETINGS, GIVING INPUT AND MAKING SURE THAT THEY ARE REPRESENTING THEIR COMMUNITY, THEIR TEACHERS, THEIR STUDENTS AS WE'VE GONE THROUGH THIS PROCESS AS WELL.

I DEFINITELY WANT TO THANK OUR PRINCIPALS AND OUR PPCS.

OUR COMMUNITY, WE'VE HAD MANY COMMUNITY MEETINGS IN WHICH WE HAVE LISTENED TO COMMUNITY CONCERNS IF WE'RE CHANGING AN ENTRANCE AND IT NOW MEANS THAT THERE ARE GOING TO BE A NEW CONCERNS AROUND TRAFFIC AND HOW IT MIGHT IMPACT THEIR STREET.

[01:25:05]

IT MIGHT BE NOW THAT I BOUGHT MY HOUSE, AND IT OVERLOOKS THIS BEAUTIFUL WHAT I THOUGHT WAS GOING TO BE THIS BEAUTIFUL TRACK.

NOW ALL OF A SUDDEN, I'M GOING TO HAVE A TWO OR THREE STORY BUILDING THAT OUTLOOKS MY FRONT DOOR.

WE'VE REALLY WORKED HARD TO TRY TO LISTEN AND UNDERSTAND, MAKE ADJUSTMENTS WHEN WE CAN, BUT ALSO MAKE SURE WE DON'T COMPROMISE WHAT WE KNOW WE NEED IN OUR MIDDLE SCHOOLS.

>> ABSOLUTELY. YES, MA'AM. ONE MORE PRAISE OR RECOGNITION.

IN ADDITION TO ALL OF THEIR DAY JOBS, WE ARE STILL AS WE'RE GOING TO DESIGN, OF COURSE, TEACHING AND LEARNING AND TECHNOLOGY AND FINE ARTS AND ATHLETICS AND CAREER TECHNOLOGY.

ALL OF THOSE DEPARTMENTS ARE REPRESENTING, TAKING TIME OUT OF THEIR DAY TO COME TO MEETINGS TO PROVIDE, DIRECTION AND GUIDANCE OR INFORMATION.

IT'S JUST A HUGE EFFORT, AS YOU WOULD IMAGINE, WITH ALL OF THESE SCHOOLS AT ONCE.

ALL OF OUR DEPARTMENTS HAVE JUST BEEN SO WILLING AND GRACIOUS TO COME OUT WHEN WE NEED TO GET ANSWERS AND DIRECTION TO ENSURE WE'RE MEETING THE NEEDS OF THEIR DEPARTMENTS OR OUR STUDENTS.

A BIG THANK YOU TO THEM FOR THE TIME THEY'VE SPENT THIS FAR.

>> WITH THAT, WERE HAPPY TO TAKE ANY QUESTIONS OR FEEDBACK.

>> BOARD. LET'S START WITH MISS PACHECO, WITH SOME QUESTIONS OR COMMENTS.

>> THANK YOU SO MUCH FOR THE PRESENTATION.

BEAUTIFUL RENDERINGS AND THANKS FOR INCLUDING THE DRIVE OF HOW WE WOULD GET TO THE FRONT OR LEAVE.

THAT WAS NICE. I DO HAVE SOME QUESTIONS ON EFFICIENCIES FOR UTILITIES AND THINGS.

ARE THE BUILDINGS GOING TO BE EQUIPPED? ARE YOU GUYS GOING TO UTILIZE LIGHT BULBS AND THINGS THAT KEEP IT COOLER AND WARM AND ALL THE THINGS TO SAVE MONEY ON THOSE TYPE OF OPERATING COSTS.

THEN ALSO, AS MUCH AS I LOVE IT, I DID SEE A LOT OF GRASS.

IS THAT GOING TO BE REAL, FAKE? WERE YOU SAVING ON LANDSCAPING, WATER BILL, SUCH ITEMS LIKE THAT?

>> SURE. NOW THAT'S GREAT QUESTIONS, AND YES, I'LL START WITH THE LADDER AND WORK BACKWARDS, ALL OF THE LANDSCAPING, OF COURSE, WE'RE GOING TO DESIGN SUSTAINABLE LANDSCAPING.

HERE, IT'S ALL GRASS OR SOME SOFT SCAPE MIXED IN WITH HARD SCAPE, BUT ALL SUSTAINABLE.

OF COURSE, THE CITIES HAVE THEIR LANDSCAPE REQUIREMENTS, AND OUR GOAL IS TO MEET THE REQUIREMENTS A LOT OF TIMES YOU HAVE TO APPLY BECAUSE YOU HAVE A DEFICIENCY OR A DEFICIT, WITH MEETING THE REQUIREMENT, BUT WE DO NOT ANTICIPATE THAT AT ALL AT APOLLO, OF COURSE, BUT EVERYTHING WILL BE SUSTAINABLE BACKING UP TO THE ENERGY EFFICIENCY, LIKEWISE.

WE HAVE TO MEET ALL CURRENT ENERGY CODES, AND EVEN MORE SO, EVERYTHING PROPOSED FROM A MECHANICAL ELECTRICAL AND PLUMBING STANDPOINT, AT APOLLO WILL BE NEW.

NEW LED LIGHTING, NEW MECHANICAL SYSTEM, NEW CHILLERS, ALL OF THE THINGS THAT REALLY DRIVE THAT ENERGY EFFICIENCY, NEW HIGH EFFICIENCY ROOF, IT IS ALL GOING TO BE OPERATIONALLY FULLY AS EFFICIENT AS ANY BRAND NEW BUILDING. DOES THAT HELP ANSWER?

>> IT DOES. THANK YOU SO MUCH.

THEN LASTLY, I SEE A LOT OF WINDOWS, SO I THINK IT'S GOING TO BE A GOOD OPPORTUNITY, MAYBE TO UTILIZE SOME NATURAL LIGHTING FOR OUR KIDDOS AND RECEIVE THAT BEAUTIFUL THING THAT WE GET FOR FREE.

>> YES. ONE OF THE EXPECTATIONS THAT WAS GIVEN TO THE ARCHITECTS WAS, IF ALL POSSIBLE, WE WANT A NATURAL LIGHT IN EVERY CLASSROOM.

WE KNOW WHAT IT MEANS FOR THE BRAIN TO HAVE THAT ACCESS TO THAT NATURAL LIGHT.

THERE ARE SOMETIMES WHEN OUR TEACHERS WHEN THEY HAVE THAT NATURAL LIGHT CAN EVEN TURN OFF THE LED LIGHTS AND HAVE STUDENTS HAVE THAT MORE SOFT LEARNING ENVIRONMENT.

YES, THAT WAS SOMETHING IMPORTANT.

ALSO THINK IT'S IMPORTANT TO KNOW WHEN WE CONSIDER WE DO CONSIDER TURF.

ESPECIALLY AT MANY OF THE ENTRANCES OF OUR BUILDINGS SO THAT IT IS LOW MAINTENANCE, BUT ALSO WHEN IT'S RAINING AND KIDS GETTING MUDDY, AND IT ALSO HELPS NOT BRING IN AND SWEEP IN SOME OF THAT MUD AND DIRT IN THE BUILDING, WHICH ALSO REDUCES THE LOAD ON OUR CUSTODIAN.

WE DO CONSIDER HOW DO WE MAKE SURE THAT WE HAVE AN EASY TO MAINTAIN AND AS CLEANLY, WALK-UP ENVIRONMENT AS WE CAN.

>> PERFECT. THANK YOU SO MUCH. THEY LOOK GREAT.

>> THANK YOU.

>> YES. MISS TIMME.

>> FIRST OFF, AMAZING JOB.

I CANNOT IMAGINE UNDERTAKING AND TRYING TO FIGURE OUT ALL THE THINGS THAT GO INTO SIX DIFFERENT MIDDLE SCHOOLS.

I THINK YOU GUYS HAVE DONE A REALLY FANTASTIC JOB WITH THAT.

SPECIFICALLY THE OPENING AREAS YOU WERE SPEAKING OF FOR MOST OF THEM, BUT ALSO TO THE IMPROVING THE TRAFFIC PATTERNS WITH THE WAY THE BUILDINGS ARE SITUATED AND CHANGING WHERE THOSE ENTRANCES ARE, SPECIFICALLY LIKE ON PARKHILL THAT BACKS RIGHT UP THERE WITH BRENTFIELD.

WHILE, YES, THERE'S A MAIN ENTRANCE THAT HAS A MAIN DRIVEWAY.

THERE'S ALSO THE SECONDARY ONE THAT REALLY CAUSES SOME CONGESTION AND SO REALLY LOOKING AT THAT SAME WITH WESTWOOD, THE CONGESTION THERE AND AS YOU REFERENCED SOME OF THE CHALLENGES OF WHERE YOU COULDN'T BUILD.

[01:30:04]

I THINK THEY LOOK FANTASTIC, SO WE REALLY APPRECIATE THAT.

JUST A COUPLE OF QUESTIONS.

YOU MAY HAVE SAID THIS AND I DIDN'T HEAR IT.

IT'S A LOT OF INFORMATION. IS MAGNET PROGRAMMING NOW OPEN TO SIXTH THROUGH EIGHTH GRADE VERSUS SEVENTH AND EIGHTH GRADE? IS THAT WHAT'S GOING TO HAPPEN IN FIRST TERM?

>> YES MA'AM.

>> KIDS IN FIFTH GRADE THEN ARE APPLYING TO MAGNET PROGRAMS?

>> CORRECT.

>> ONCE THESE OPENED IN AUGUST OF 2028.

>> THAT ARE ALIGNED TO THE PROGRAMMING WHICH IS GREAT.

>> ABSOLUTELY. THE COMMUNICATION MAGNET OR THE THEATER MAGNET WILL BEGIN IN SIXTH GRADE.

>> PERFECT. THAT'S GREAT. I KNOW WEST IS A CHALLENGE AND I TOTALLY GET IT.

IT'S MAYBE THE ONLY ONE, IT'S A LITTLE CONCERNING.

I THINK IT WILL BE FOR EVERYBODY, IN THE SENSE OF AND SO I'M GLAD TO HEAR THAT YOU GUYS ARE GOING TO LOOK AT SOME OF THE WAYS THAT YOU CAN GIVE THE MAXIMUM PIECES OF THAT THAT YOU CAN, INCLUDING THE AREA AND THE LIGHT.

I KNOW IT IS WHAT IT IS, BUT I APPRECIATE YOU GUYS REALLY ADDRESSING AND LOOKING AT THAT.

I THINK IT'S GOING TO BE TRANSFORMATIONAL FOR KIDS, LEARNING AND COMBINING IT WITH THE ENVIRONMENT YOU'RE IN AND THE EXPERIENCE YOU GET IS WHAT MAKES THINGS STICK.

LEARNING IN A BUILDING THAT'S DESIGNED FOR THAT IN THAT WAY, THAT IS TRANSFORMATIONAL.

THINGS WILL STICK WITH THEM LONG AFTER THEY LEAVE THOSE BUILDINGS BECAUSE OUR COMMUNITY CHOSE TO INVEST IN THAT.

AS WE ALL I KNOW, SUPER GRATEFUL FOR THAT, WHILE I KNOW CONSTRUCTION IS TOUGH, AND YOU DON'T ALWAYS SEE THE END. IT TAKES A MINUTE.

ANYBODY DRIVING DOWN COIT ROAD RIGHT NOW CAN TELL THAT IS AN EXPERIENCE.

I WILL ALWAYS REMEMBER, I WISH I WOULDN'T.

ON THE BACK SIDE, I THINK FOR A COMMUNITY GOING FORWARD, IS GOING TO NOT ONLY ATTRACT FAMILIES, BUT ALLOW US TO CONTINUE TO EXPAND OUR OFFERINGS, AND ATTRACT STAFF THAT WANT TO WORK IN NICE BUILDINGS AS WELL.

I REALLY APPRECIATE THE COMMUNITY'S INVESTMENT IN THAT AND THE TIME THAT YOU'RE TAKING TO MAKE SURE THAT IT IS THOSE THINGS, NOT ONLY FOR STUDENTS FOR STAFF, BUT ALSO FOR A COMMUNITY. THANK YOU GUYS.

>> I ALSO WANT TO APPLAUD OUR ARCHITECT.

FOR EXAMPLE, WITH WEST BECAUSE I HEAR YOU, ONE OF THE THINGS I WAS CONCERNED WITH IS BECAUSE WE WERE LIMITED, HOW ARE WE GOING TO GET THAT NATURAL LIGHT INTO THE INTERIOR OF THE BUILDING? AGAIN, WHEN YOU SEE THE INTERIOR CONCEPTS, THEY'VE DONE SOME PHENOMENAL THINGS ON FROM THE ROOF IN, THAT THERE'S STILL NOT A CLASSROOM AT THE NEW WEST THAT WILL NOT HAVE NATURAL LIGHT.

WHILE AGAIN, I KNOW FROM THE EXTERIOR, MAYBE IT MAY NOT QUITE HAVE THAT SAME IMPACT INITIALLY WHEN YOU WALK THROUGH THE FRONT DOORS OF WEST, IT HAS THAT SAME TO YOUR APPOINTMENTS TO ME THAT TRANSFORMATIONAL INSPIRATIONAL IMPACT.

>> THANKS, MISS TIMME. WE'LL JUST GO AROUND, KEEP GOING IN THIS DIRECTION, MR. EGER.

>> AGAIN, I WANT TO REITERATE TO SAY THANK YOU TO OUR COMMUNITY.

IT WAS IT WAS A BIG ASK.

I'M EXTREMELY PROUD THAT OUR COMMUNITY STEPPED FORWARD TO MAKE THE INVESTMENT FOR KIDS IN THE FUTURE.

IT WAS A BIG ASK, BUT IT IS GOING TO BE TRANSFORMATIONAL FOR MULTIPLE GENERATIONS.

IT IS AGAIN, A BIG THANK YOU TO OUR COMMUNITY.

JUST FOR THOSE WATCHING BECAUSE I KNOW THAT IN PRIOR CONSTRUCTION PROJECTS BACK WE WERE AT A DIFFERENT TIME BUT WE STARTED TO HAVE ESCALATION AND INFLATION AND LABOR COSTS.

CAN YOU EXPLAIN HOW IN THIS CASE, WE CAN MAKE SURE THAT TODAY IS A DIFFERENT TIME, BUT IN THE COMING YEARS CONSTRUCTION LABOR MAY BECOME SHORTAGE.

WE MAY RUN IN SOME ISSUES.

TALK ABOUT SOME OF THE THINGS THAT WE HAVE BUILT IN TO CONTROL OUR COST AND MAKE SURE THAT WE KEEP THINGS ON BUDGET.

>> AS WE GO THROUGH THIS, OF COURSE, IS THE CONSTRUCTION MANAGER AT RISK PROCESS.

AS WE ENGAGE OUR CONSTRUCTION MANAGERS IN THIS CURRENT PRE CONSTRUCTION PHASE, PART OF THAT IS COST ESTIMATING.

THEY'LL ESTIMATE AT SCHEMATIC DESIGN PHASE, THEY'LL ESTIMATE AT DESIGN DEVELOPMENT PHASE.

THEY'LL ESTIMATE IN CONSTRUCTION DOCUMENT PHASE.

THERE'S VARIOUS PHASES, THAT THEY COME BACK TO US WITH REVISED NUMBERS BASED ON ADDITIONAL INFORMATION FROM OUR ARCHITECTS, INFORMATION THEY RECEIVE FROM OUR USER GROUPS AND THOSE THINGS.

THEY WILL BUILD IN FOR NOW, DIFFERENT LEVELS OF EITHER DESIGN CONTINGENCY OR INFLATIONARY ASSUMPTIONS, AS THEY GET FURTHER INFORMATION AND FURTHER DETAILS, THEY CAN TAKE AWAY OR OMIT THE DESIGN CONTINGENCY BECAUSE WE NOW HAVE THE DETAIL, AND THAT NUMBER ROLLS INTO THE CURRENT COST ESTIMATE, WHATEVER PHASE WE'RE IN.

WE TRACK IT THAT WAY.

WE TRACK AND MAKE SURE THAT WE'RE ON PAR AND IF ANY COST ESTIMATE AND EXERCISE YIELDS BUDGETS THAT START TO GO NORTH, THAT WE NEED TO ADDRESS BASED ON THIS IS JUST HIGH AND WE NEED TO FIGURE OUT HOW TO CUT.

WE START THE DISCUSSIONS THEN.

WE START THE DISCUSSIONS AT THAT POINT AND COME UP WITH ANY NON PROGRAM IMPACTFUL THINGS THAT WE CAN DO TO REDUCE.

[01:35:07]

SOMETIMES THAT'S SIMPLY DESIGN ELEMENTS.

IT REALLY IS JUST A CHANGE OF SOMETHING SPECIFIED MAYBE, BUT HAS NO DIRECT IMPACT ON THE PROGRAMMING OR THE FUNCTION ITSELF.

THAT'S HAPPENING NOW AND IT WILL CONTINUE THROUGH THE EARLY DAYS WHEN YOU MAY OR MAY NOT SEE THAT FIRST GMP, BUT THAT'S OUR BUILT IN SAFEGUARD, IF YOU WILL, FOR HOW WE ADDRESS THAT. DID THAT HELP?

>> I THINK AGAIN, THERE ARE SAFEGUARDS TO MAKE SURE THAT WE STAY ON BUDGET.

THE OTHER THING TO, JUST REITERATE THE TRANSFORMATIONAL PIECE OF THIS IS THAT WE TALKED ABOUT IT, YOU GET IN SOME OF THE DETAILS.

AS OF PRIOR TO THIS TRANSFORMATION, SOMETHING AS SIMPLE AS IS BANNED, IN FINE ARTS.

THEY'RE DRIVING AROUND ALL THESE CAMPUSES.

THEY'RE GOING TO HAVE THE ABILITY TO DO THAT IN ONE SPOT.

THE OPPORTUNITIES IS GOING TO BEGIN TO, UNVEIL FOR OUR KIDS.

WE'RE JUST SCRATCHING THE SURFACE.

I THINK FOR THIS TEAM AND THIS BOARD THAT WE'VE DONE TO SET UP STRATEGICALLY, FOR RHD TO BE THE ONE RIGHT SIZE COMPENSATION FOR TEACHERS.

WE ARE NOW CONSTRUCTING SCHOOLS THAT CAN COMPETE, WITH ANY OTHER SCHOOL IN THE DFW AREA.

IT'S JUST AGAIN, THANK YOU TO OUR COMMUNITY, BUT IT'S GOING TO HAVE LONG TERM IMPACTS, FOR THE CURRENT AND FUTURE GENERATIONS.

>> YES, SIR. ABSOLUTELY.

>> THANK YOU, MR. EGER. HOW ABOUT ON THIS SIDE? ANY COMMENTS OR QUESTIONS? MS. HARRIS? DID YOU NOT HAVE COMMENTS OR QUESTIONS?

>> I'LL ABSOLUTELY GO NEXT.

JUST FOR CLARITY, IN REFERENCE TO APOLLO, WHEN I WAS LOOKING AT THE DESIGN, I DON'T KNOW IF IT WAS JUST A RENDERING OR IS THIS GOING TO ALLOW US AN OPPORTUNITY FOR A LARGER TRACK BECAUSE IT LOOKED REALLY LARGE ON THESE.

>> LET ME LET ME GO BACK AND MAKE SURE I'M REFERENCING.

>> I WAS JUST WONDERING IF IT WAS GOING TO BE LARGER? IT IS GREAT IF IT IS.

>> ON THIS SLIDE?

>> DOES IT LOOK A LITTLE FATTER?

>> YES. HAS THE AREA GOTTEN BIGGER? [LAUGHTER] IT HAS.

>> I THINK THEY HAVE STANDARD SIZES.

>> IF YOU CAN SEE ON THE NORTH SIDE TOWARDS APOLLO ROAD.

AGAIN, WHAT WE'RE DOING THERE IS WE'RE ACTUALLY TAKING A DEMOING A PORTION OF THAT NOR SIDE OF THE BUILDING TOWARDS APOLLO ROAD UP NORTH, AND WE'RE REBUILDING, A FULL TWO STORY ADDITION, ACADEMIC SPACE RIGHT THERE AND THEN IT KICKS OFF TO THE ANGLE.

THAT IS ALL NEW CONSTRUCTION NEW, BUILDING, THAT EXPANDS A LITTLE BIT, IF YOU WILL, BUT NOT MUCH TO THE NORTH, BUT THE VOLUME IS BIGGER BECAUSE IT'S FULL TWO STORY AND STANDS OUT ON THE RIGHT, YOU'LL SEE IT GO TOWARDS AMHERST.

THAT IS THE NEW ADDITION FOR YOUR CAFETERIA CAFETORIUM, IN OUR CASE KITCHEN, AND THEN OF COURSE, THE GYM AREA DOWN SOUTH AS WELL, THERE RIGHT THERE.

IT'S BLOWN UP A LITTLE BIT, YES.

>> I THINK MS. HARRIS WAS ASKING SPECIFICALLY ABOUT THE TRACKING FIELD.

>> I COMPLETELY MISREAD THE QUESTION.

[OVERLAPPING] I THINK IT WON'T BE ANY BIGGER THAN THE CURRENT ONE.

>> I THINK IT'S A SCALE DIFFERENCE ON THE GRAPHIC.

>> I'M SORRY. IT'S THE SAME EXACT SIZE.

I APOLOGIZE. I PROBABLY DREW THAT.

>> THAT'S FINE. I WAS JUST CURIOUS BECAUSE I KNEW THAT THERE WAS SIZES THAT YOU HAD TO HAVE.

I WAS JUST WONDERING. I WAS LIKE, IS THAT A LITTLE?

>> IT'S A LITTLE MISLEADING. [OVERLAPPING] THE SCALE IS PROBABLY OFF THE TRACK AND FIELD WILL BE THE SAME SIZE IT IS TODAY.

>> PERFECT. FOR WEST, I'M SURE THAT THE MAP WILL REMAIN INTACT.

IT'LL STAY EXACTLY WHERE IT IS.

NOTHING WILL TOUCH THE MAP. CORRECT?

>> THAT'S GREAT.

>> THE MAP THAT'S STAYING IN RICHARDSON HIGH SCHOOL WILL NOT BE IMPACTED BY THE CONSTRUCTION.

>> GREAT. THIS IS ALL VERY EXCITING.

IT LOOKS GREAT. I LOVE IT.

I ABSOLUTELY LOVE IT.

ONE OF THE THINGS THAT I WAS CURIOUS ABOUT, BECAUSE FOR WEST IN PARTICULAR WE'VE COMPLETELY FLIP SIDES.

I KNOW FOR MY CONSTITUENTS AND SEVERAL PEOPLE OUT THERE, THE IMPACT THAT THIS WILL HAVE ON JUST DOGWOOD, AND I KNOW THAT THIS ISN'T SOMETHING FOR RICHARDSON, BUT FOR THE CITY OF RICHARDSON.

WE HAD CONVERSATIONS IN REFERENCE TO THE IMPACT TO THE DOGWOOD STREET?

[01:40:01]

[OVERLAPPING]

>> WELL, IF YOU COULD POINT OUT.

THERE'S THE MAJOR IMPROVEMENTS THAT WE WERE ABLE TO MAKE HERE.

NUMBER ONE IS WE'VE ADDED, I BELIEVE, ALMOST 90 PARKING PARKING SPOTS.

>> THAT WILL BE AVAILABLE BOTH TO SUPPORT WEST, BUT ALSO TO SUPPORT THE NEW BASEBALL STADIUM, WHICH IS HUGE.

THE OTHER TRANSFORMATIONAL THING IS THE NEW, IF YOU CAN, I DON'T KNOW IF WHO HAS THE RED LIGHT, YOU COULD SHOW THE NEW QUEUING AREA IN THE BACK HOW THE BUSES WILL BE COMING AROUND.

BECAUSE IT TAKES A LOT OF TRAFFIC OFF.

IF YOU THINK ABOUT WEST RIGHT NOW, THERE'S ALMOST NO QUEUING SPACES IN THE FRONT BECAUSE YOU DON'T REALLY HAVE A DRIVE OF ANYTHING.

NOW THAT WE'RE CREATING BASICALLY, I DON'T KNOW IF YOU CAN SEE THAT.

THAT'S WHERE THE STADIUM IS.

NOW BUSES AND CARS ARE ACTUALLY ABLE TO GO DOWN THAT AND GO EITHER UP THERE OR THERE TO DROP OFF.

>> NICE.

>> YOU HAVE THAT WHOLE AREA IS NOW A QUEUING PLACE.

THEY'RE NOT HAVING TO QUEUE ON DOGWOOD IN MIMOSA.

>> GOT IT.

>> MS. HARRIS, PART OF THE PROCESS THAT WE'VE DESCRIBED, ACTUALLY, JAMES DESCRIBED IS ONGOING COMMUNICATION, IN THIS CASE WITH THE CITY OF RICHARDSON, CITY PLANNING COMMISSION, WHICH THEN GIVES INITIAL APPROVAL, AND EVENTUALLY WE LAND AT THE CITY COUNCIL FOR FINAL APPROVAL.

THAT PROCESS HOLDS TRUE FOR THE CITY OF DALLAS AS WELL.

IF I UNDERSTOOD YOUR QUESTION CORRECTLY, ARE WE TALKING TO THE CITY OF RICHARDSON? WE'RE ABSOLUTELY TALKING. I'VE GOT PERSONAL CELL PHONE NUMBERS OF PEOPLE I NEVER EVEN HEARD OF BEFORE, BUT YES, WE TALK ALL THE TIME.

>> THAT'S FANTASTIC. THAT'S GREAT.

BECAUSE ANYONE HERE THAT KNOWS DOGWOOD.

CURRENTLY, I CAN ONLY IMAGINE BECAUSE MY HOPE IS THAT OUR DESIRE IS THAT THIS WILL INCREASE NOT JUST WITH THE TRANSFORMATION FROM SIXTH GRADE, BUT IN HOPES THAT IT'S GOING TO INCREASE TO TRUSTEE TIMMY'S STATEMENT.

WE HOPE THAT THIS WILL INCREASE OUR ENROLLMENT.

AS YOU LOOK AT THAT, AND AS WE DO THE SIXTH GRADE TRANSFORMATION, I CAN ONLY IMAGINE WHAT DOGWOOD WOULD LOOK LIKE IF WE DON'T MAKE SOME CHANGES TO THAT LIGHT.

>> ABSOLUTELY. AS MENTIONED, NOT THAT WE WOULDN'T WANT TO DO IT OURSELVES, WHICH WE DO.

BUT ALL CITIES REQUIRE US AS WE GO THROUGH DEVELOPMENT TO LOOK AT OUR TRAFFIC MANAGEMENT PLAN.

IN OUR CASE IN ALL SIX JUNIOR HIGHS, EVERY SINGLE ONE, WE ARE GREATLY INCREASING THE ONSITE QUEUING.

IN OTHER WORDS, WE'RE PROVIDING OUR PARENTS AND BUSES LONGER DRIVES IN EVERY CASE, EVERY SITE PLAN THAT'S NEW FROM WHAT THEY HAVE TODAY.

EVERY SINGLE CAMPUS HAS A LONGER ON-SITE QUEUING DRIVE FOR BUSES AND PARENTS ACROSS THE BOARD.

SOME ARE A LITTLE DIFFERENT THAN OTHERS, BUT THEY'RE ALL LONGER THAN WHAT THEY HAVE TODAY.

>> FANTASTIC. THIS LOOKS GREAT.

YOU GUYS HAVE DONE A WONDERFUL JOB.

I'M SUPER EXCITED, SO THANK YOU SO MUCH. REALLY APPRECIATE IT.

>> THANK YOU.

>> MISS [INAUDIBLE].

>> I WANTED TO TOUCH BASE. THE ONLY THING FOR ME ALSO THAT STOOD OUT WAS THE PARKING.

I KNOW THAT THERE ARE MANY SCHOOLS THAT HAVE LIMITED PARKING WHEN IT COMES TO SPACES FOR PARENTS, WHO GO PICK UP THEIR KIDS OR THEY HAVE A CONFERENCE OR SOMETHING.

I'M WONDERING MS. HARRIS ALREADY BROUGHT UP THAT PARKING AREA FOR WEST BECAUSE THAT'S THE ONE THAT I'M FAMILIAR WITH AS WELL TOO.

BUT CAN YOU JUST TELL ME, DO ANY OF THESE PLANS, ARE THEY GOING TO ADD OR TAKE AWAY ANY OF THE PARKING THAT CURRENTLY EXISTS?

>> NO PLAN TAKES AWAY PARKING.

SOME PLANS ARE ABOUT WHAT THEY HAVE TODAY, BUT THAT COULD BE A LITTLE MISLEADING BECAUSE THERE ARE SOME SITES TODAY THAT ACTUALLY HAVE AMPLE PARKING OR PARKING THAT MEET TODAY'S CODES OR REQUIREMENTS.

IT'S EITHER WHAT THEY HAVE TODAY OR MORE IN EVERY SITUATION.

BUT THE ONES WHERE IT SOUNDS MISLEADING OF JUST WHAT THEY HAVE TODAY.

IT'S BECAUSE WHAT THEY HAVE TODAY IS ACTUALLY ADEQUATE FOR THE CAPACITY THAT WE'RE PROJECTING THE NUMBER OF STUDENTS, NUMBER STAFF.

YES, IT'S A MIX.

I DIDN'T HIGHLIGHT IT HERE, BUT AS WE'RE ON WEST, I DON'T KNOW IF YOU NOTICE, BUT THERE IS THAT ADDITIONAL PARKING LOT.

THE NORTH OF HOLLY THAT'S NEXT TO THE CHURCH DIDN'T REALLY HIGHLIGHT THAT, BUT THAT'S MEANT TO BE STAFF PARKING AS WELL, VISITOR PARKING ALSO, BUT IN EVERY CASE, THERE'S EITHER ADDITIONAL PARKING OR AS MUCH AS THEY HAVE TODAY, WHICH IS DEEMED TO BE APPROPRIATE FOR OUR CURRENT PROJECTIONS.

>> YEAH. I ONLY ASK BECAUSE I KNOW THAT THEY HAVE GREAT AND AMPLE SPACE FOR OUR STAFF, WHICH THEY NEED.

BUT A LOT OF TIMES JUST FOR THE PARENTS OR STUDENTS OR ANYBODY WHO'S VISITING, I KNOW IT CAN BE DIFFICULT AND SOMETIMES ADDING TO THAT TRAFFIC OR LATE AT NIGHT, YOU HAVE TO, I KNOW THAT IN THAT WHOLE WEST JUNIOR HIGH, RICHARDSON HIGH SCHOOL.

[01:45:01]

WHEN YOU HAVE TO PARK ALL THE WAY BY THE TENNIS COURTS AND IT'S LATE AT NIGHT.

BECAUSE THERE'S A FUNCTION OR SOMETHING, IT'S JUST UNDERSTANDABLE, BUT I'M JUST WONDERING HOW.

BUT ALSO, AS MY COLLEAGUES HAVE ALREADY MENTIONED, ALL OF THE DESIGNS ARE BEAUTIFUL AND JUST GREAT WORK. THANK YOU.

>> THANK YOU.

>> OTHER COMMENTS OR QUESTIONS FROM THE BOARD? QUICK ONE.

WE'VE GOT TWO OF THESE ALREADY FUNCTIONING IN THE LAKE CONS LEARNING COMMUNITY.

I'M ASSUMING THAT WE'VE GOT FULL, WE'RE USING THE LESSONS LEARNED THAT WE LEARNED THROUGH THOSE PHASES WITH ALL THESE ARCHITECTS AND WITH THE AREA SUPERINTENDENTS, AND WE'VE GOT NOTHING BUT TALKING GOING ON AND LEARNING.

>> [OVERLAPPING] YES, SIR. ABSOLUTELY. THAT'S AWESOME.

>> BECAUSE WE'VE GOT TO GO BY AT LEAST TWO THAT WHICH IS GREAT, AND ESPECIALLY SINCE ONE WAS A REBUILD AND ONE WAS A RENOVATE.

WE'VE GOT TWO GREAT GO BYS THERE.

TO THE POINT, I KNOW SOME OF MY PEERS HAD SAID THIS IS GOING TO BE TRANSFORMATIONAL.

ABSOLUTELY. WE'RE ALREADY REAPING THOSE BENEFITS AT THE TWO THAT WE HAVE NOW.

I KNOW MOST OF US HAVE HEARD FROM PARENTS THAT HAVE STUDENTS IN THOSE, AND SOME OF THE BENEFITS THAT WE'RE SEEING IN YEAR 1, YEAR 2 ARE PHENOMENAL.

I THINK THAT EVEN GIVES A LOT MORE.

WE WANT TO GET THIS DONE AS FAST AS POSSIBLE WITHIN REASON, BUT SO THAT EVERYBODY CAN REAP THOSE SAME BENEFITS. THAT'S GREAT.

ALSO I'VE GOTTEN CALLS, A LOT OF PEOPLE ON SOME OF THESE RENDERINGS AND DIFFERENT QUESTIONS.

AGAIN, SOMETIMES I FALL BACK INTO THE DAY JOB, BUT THIS IS A CONCEPTUAL EARLY DESIGN PLAN THAT WE HAVE RIGHT NOW, AND THERE ARE LOTS OF IMPACTS THAT ARE STILL AHEAD OF US THAT COULD CHANGE THESE PLANS.

>> ABSOLUTELY.

>> ACROSS THE BOARD OR INDIVIDUALLY AT A SITE, IT'S EASY TO DESIGN SOMETHING ON PAPER AND THEN YOU PUT A BACK INTO THE DIRT AND THINGS CHANGE PRETTY RAPIDLY.

I JUST ASKED THE PUBLIC AS WE GO THROUGH THIS.

THIS IS AN ITERATIVE PROCESS WHERE THERE'S A LOT OF LEARNING AS WE'RE DESIGNING AS A DISTRICT.

BUT JUST BE PREPARED THAT THERE WILL BE CHANGES.

THIS IS NOT THE FINAL GOSPEL AND WHAT EVERYTHING'S GOING TO LOOK LIKE.

IT'S VERY CONCEPTUAL, BUT THIS IS JUST PART OF THE PROCESS.

WE STILL GOT TO GET TO THE CITIES AND BELIEVE IT OR NOT, PERMITTING PROCESSES CHANGE A LOT OF DESIGNS AS WELL.

WE'VE GOT A LOT OF CHANGE AHEAD OF US, BUT I LIKE TO HEAR THAT YOU'VE PUT IN A LOT OF CONTINGENCY AND STUFF TO ADAPT TO THOSE POSSIBILITIES.

THIS IS GREAT. I APPRECIATE IT.

I'M LOOKING FORWARD TO FUTURE PRESENTATIONS AS WE MAKE PROGRESS. THANK YOU VERY MUCH.

>> THANK YOU.

>> WITH THAT, WE'RE GOING TO TAKE A QUICK BREAK.

LET'S SEE WHAT TIME IT IS NOW.

07:52. LET'S BE BACK BY 8:05.

WE'LL START BACK, IF NOT SOONER. THANK YOU.

WELCOME BACK FROM THE BREAK.

OUR NEXT ITEM IS AN INFORMATION ITEM REGARDING THE STRATEGY AND ENGAGEMENT,

[IV.E. Strategy & Engagement Communications and Marketing Update]

COMMUNICATIONS AND MARKETING UPDATE. MISS BRANUM.

>> THANK YOU, TRUSTEE BAUTIE.

I'VE ASKED DOCTOR HELLER AND HER TEAM TO BRING FORWARD SOME INFORMATION RELATED TO HOW WE CONTINUE TO THINK ABOUT THE WAY THAT WE MARKET IN BRAN RICHARDSON ISD.

AGAIN, AS WE HAVE SPOKEN IN THE SEVERAL MEETINGS, AND WE THINK ABOUT THE WORK THAT WE'RE DOING TO INVEST IN OUR MAGNET PROGRAMMING, SO RICHARDSON ISD CAN CONTINUE TO BE THE ONE.

WE RECOGNIZE THAT WE'RE NO LONGER A MONOPOLY.

OUR FAMILIES HAVE MORE CHOICE THAN THEY EVER HAVE.

WE RECOGNIZE AND PEOPLE HAVE HEARD THAT WE KNOW THAT THE OPPORTUNITY FOR VOUCHERS AND OTHER CHOICES ARE JUST CONTINUING TO EXPAND.

IT'S MORE IMPORTANT THAN EVER THAT WE FIND NEW AND INNOVATIVE WAYS TO MAKE SURE OUR COMMUNITY KNOWS WHO WE ARE, WHAT WE'RE ABOUT, AND WHAT OUTCOMES WE WILL DELIVER IN RICHARDSON ISD.

WE HAVE SOME IDEAS AROUND WHAT THAT COULD LOOK LIKE, BUT WE ALSO KNOW THAT WE'RE GOING TO NEED SOME SUPPORT IN THAT ENDEAVOR.

THEREFORE, DR. HELLER AND MISS FORDSCO, ARE GOING TO BRING THAT INFORMATION FORWARD AND SOME POTENTIAL ASKS FROM THE BOARD. DR. HELLER.

>> THANK YOU VERY MUCH, SUPERINTENDENT BRANUM, BOARD OF TRUSTEES.

THANK YOU FOR THIS OPPORTUNITY FOR US TO COME FORWARD.

HOPEFULLY, NOW WRAP UP SOME PREVIOUS CONVERSATIONS THAT WE HAVE HAD IN REPORTS AND INFORMATION THAT YOU HAVE RECEIVED LAST MONTH, BETWEEN ENROLLMENT AND THE EXPANSION OF MAGNET.

NOW EVEN THE DISCUSSION WITH OUR BOND AND FINALIZING THE MIDDLE SCHOOL TRANSFORMATION.

THOSE ARE CREATING OPPORTUNITIES FOR US, ALONG WITH SOME OTHER MARKET CONDITIONS SURROUNDING PUBLIC EDUCATION TO EXPAND SOME OF OUR CURRENT MARKETING AND COMMUNICATIONS EFFORTS.

THIS EVENING, WE ARE BRINGING FORWARD JUST AN UPDATE ON WHAT WE'VE BEEN

[01:50:01]

DOING AND WHAT WE WOULD LIKE TO PROPOSE AND GET SOME DIRECTIONAL APPROVAL FROM YOU.

WE DO FEEL THOUGH WHEN WE TALK ABOUT WHY AND HOW RISD IS THE ONE, WE WANT AND WE HAVE AN OPPORTUNITY TO FULLY LAUNCH THAT WITH OUR BROADER COMMUNITY.

WE DO FEEL THERE IS TIGHT ALIGNMENT TO OUR CURRENT STRATEGIC PLAN.

YOU CAN SEE THERE'S ALIGNMENT WITH ALL FIVE GOALS.

WHEN WE TALK ABOUT INDIVIDUAL GROWTH GOALS IN THE NORTH SHORE GOAL, THAT IS UNIQUE TO RISD.

WHEN A FAMILY ENROLLS IN RISD, IF YOU'RE A STUDENT IN RISD, YOU ARE GOING TO HAVE A GROWTH GOAL.

WE'RE GOING TO MONITOR THAT GROWTH GOAL.

OUR OTHER COMPETITORS AREN'T DOING THAT IN THE AREA.

YOU MENTIONED STAFF RECRUITMENT AND RETENTION WITH THE PREVIOUS PRESENTATION.

BEING ABLE TO LEVERAGE AND POSITION AND BRAND, RICHARDSON ISD IN NORTH TEXAS IS GOING TO HELP US WITH OUR STAFFING RECRUITMENT AND RETENTION EFFORTS, AS WELL AS AROUND OUR CURRICULUM AND LEARNING, WHEN WE TALK ABOUT WHY IS RISD THE ONE FOR OPPORTUNITIES, NEIGHBORHOODS, AND EXPERIENCES? HOW ARE WE SHOWCASING THAT THROUGH OUR CURRICULUM AND LEARNING? OF COURSE, OUR ONGOING COMMUNITY ENGAGEMENT EFFORTS.

AS WE KNOW AND UNDERSTAND, THE FINANCIAL STEWARDSHIP, WHEN WE'RE ABLE TO INCREASE ENROLLMENT, THAT SUPPORTS OUR BUDGET NEEDS.

THERE ARE SOME VERY SPECIFIC ALIGNMENTS CURRENTLY IN OUR '25/'26 DISTRICT IMPROVEMENT PLAN AROUND EXPANDING PRE K, MAGNET PROGRAMMING, AS WELL AS RESEARCHING AND IDENTIFYING SPECIFIC SPECIALIZED PROGRAM OPTIONS THAT ALL SUPPORT THIS CONCEPT OF INCREASED BRANDING AND MARKETING FOR RISD.

WE HAVE DISCUSSED THESE BULLETS IN TERMS OF THE CHALLENGES AND OPPORTUNITIES AS SUPERINTENDENT BRANUM REALLY STARTED TALKING TO US ABOUT LAST MONTH AND NOW, AGAIN, THROUGH THE INTRODUCTION, WE ARE NOT A MONOPOLY ANY LONGER.

FAMILIES HAVE CHOICE.

THEY HAVE ALWAYS HAD CHOICE, THEY HAVE EXPANDED CHOICE.

WE KNOW THAT TEA WILL START SENDING INFORMATION OUT TO FAMILIES IN EARLY FEBRUARY ABOUT VOUCHERS AND HOW TO QUALIFY FOR THOSE.

THAT INFORMATION HAS BEEN SHARED ALREADY.

BUT MORE IMPORTANTLY, WE, AS AS AN INSTITUTION, HAVE OPPORTUNITIES TO EDUCATE, NOT ONLY CURRENT FAMILIES, BUT FUTURE FAMILIES AND THOSE THAT ARE SHOPPING ABOUT ALL OF THE GREAT EDUCATIONAL OPPORTUNITIES AND EXPERIENCES THAT WE OFFER HERE IN RISD.

THIS IS ACTUALLY A SLIDE FROM DR. GIBBONS PRESENTATION LAST MONTH.

WHEN WE TALK ABOUT OPPORTUNITIES TO INCREASE ENROLLMENT, WE'RE ACTUALLY LOOKING AT THESE NEIGHBORHOODS AND THESE CAMPUS AREAS WHERE WE HAVE SEEN DECLINES, AND THOSE POCKETS OF DECLINE ARE ALSO POCKETS OF OPPORTUNITY FOR US TO DO SOME TARGETED MARKETING, TO SEE WHERE FAMILIES WHO QUALIFY, WHETHER IT'S FOR OPEN ENROLLMENT OR WHO MAY BE SHOPPING FOR THEIR FAMILY AND THEIR STUDENTS, WHY THEY NEED TO CHOOSE RISD.

AT THIS TIME, I'M REALLY EXCITED TO PASS THE PRESENTATION OVER TO SANDRA FORDSCO.

SHE IS A NEWER MEMBER TO OUR TEAM AND OUR RISD FAMILY. I'M SO EXCITED.

I GUESS SHE'S ABOUT SIX MONTHS OLD IN HER ROLE THAT SHE HAS JOINED US COMING WITH OVER 20 YEARS EXPERIENCE IN OTHER DISTRICTS AND EDUCATIONAL ORGANIZATIONS, AND HAS DONE A LOT OF WORK AROUND BRANDING AND MARKETING.

JUST EXCITED TO HAVE HER JOINING THE TEAM AND BRINGING SOME FRESH IDEAS AND NEW THINKING ABOUT HOW WE CAN ELEVATE OUR DISTRICT BRAND HERE IN NORTH TEXAS.

I'M GOING TO SHARE THE PRESENTATION NOW WITH MISS FORDSCO.

>> THANK YOU SO MUCH, DR. HELLER.

BOARD MEMBERS, SUPERINTENDENT BRANUM, AND MEMBERS OF THE CABINET.

IT IS AN HONOR TO BE IN FRONT OF YOU TONIGHT.

IT IS NOT NEWS AS DR. HELLER HAS BEEN SHARING AND AS EACH OF YOU KNOW, IT IS NO NEWS TO ANY OF US THAT YEARS BACK, MARKETING SCHOOLS, MARKETING EDUCATION WAS NOT A NEED.

IT WAS NOT THE NORMAL CONVERSATION THAT A COMMUNICATION TEAM WILL BE HAVING.

UNFORTUNATELY, WE ALSO KNOW THAT THE LANDSCAPE OF THE MARKET HAS CHANGED, AND THE REALITY THAT WE HAVE IN FRONT OF US IS VERY COMPETITIVE.

FOR THAT REASON, THERE ARE FOUR AREAS THAT WE WOULD LIKE TO EMPHASIZE ON WHY THERE IS THE NEED TO MARKET RICHARDSON ISD.

FAMILIES HAVE CHOICES.

THEY WILL BE HAVING EVEN MORE CHOICES IN A FEW MONTHS.

IN ORDER FOR US TO STAY COMPETITIVE, WE NEED TO START MARKETING RISD AND EVEN INCREASE THE EFFORTS THAT WE HAVE CURRENTLY.

WE KNOW THAT THE HIGHER THE ENROLLMENT, THE MORE FUNDING FOR THE DISTRICT.

THIS WOULD ALSO HELP US TO STRATEGICALLY TARGET CHARTER SCHOOLS AND PRIVATE SCHOOLS THAT HAVE TAKEN SOME OF OUR STUDENTS OR THAT SOME OF THOSE FAMILIES MIGHT NOT BE HAPPY WHERE THEY ARE NOW.

[01:55:01]

AGAIN, BY US LAUNCHING MARKETING CAMPAIGN, WE WILL BE ABLE TO GET IN FRONT OF THOSE TARGETS.

WHEN WE DO MARKETING, WE HAVE THE OPPORTUNITY TO INCREASE THE DISTRICT'S BRAND THROUGH STORYTELLING AS WELL JUST TO BETTER TELL OUR STORY, WHICH WOULD TAKE US TO A HIGHER ENGAGEMENT IN ROI.

ONE OF THE AREAS THAT TRULY I'M PASSIONATE ABOUT IS TO HAVE MARKETING THAT'S DATA DRIVEN.

IN ORDER FOR US TO TRULY SHOW THE ROI THAT OUR MARKETING EFFORTS ARE DOING, WE WILL HAVE TO BE VERY STRATEGIC ON IMPLEMENTING DATA-DRIVEN MARKETING.

NOW, WHAT ARE SOME OF THE RESOURCES AND RESEARCH THAT WE WILL USE TO CREATE OUR TARGETS IN OUR BENCHMARKS? FIRST, OUR ANNUAL DEMOGRAPHERS REPORT.

OBVIOUSLY, OUR DISTRICT ENROLLMENT DATA IN TRANS.

THIS NEXT ONE, IT'S A LITTLE CREEPING, BUT IT IS TO OUR ADVANTAGE THAT WE HAVE IT AS A DISTRICT.

NOT ALL OUR COMPETITORS HAVE MYPLAN SOFTWARE, WHICH IS A PLATFORM THAT ALLOWS US TO TRACK ADDRESSES OF FAMILIES THAT ARE DRIVING TO AND FROM CHARTER SCHOOLS, PRIVATE SCHOOLS, AND EVEN THROUGH SOME OF OUR COMPETITORS.

AGAIN, FROM A CONSUMER PERSPECTIVE, IT IS A LITTLE BIT SCARY, THE FACT THAT WE'RE ABLE TO TRACK YOU DOWN, BUT TO OUR ADVANTAGE, WE HAVE THAT PLATFORM INTERNAL.

AGAIN, NOT ALL OUR COMPETITORS HAVE THAT, SO WE WOULD TRULY BE RELYING ON THAT DATA TO CREATE DATA-DRIVEN MARKETING.

OF COURSE, CONTINUING TO ANALYZE OUR STATE AND NATIONAL TRENDS AS WELL.

IN THIS SLIDE, YOU SEE WHAT SOME OF OUR COMPETITORS ARE DOING TO GET IN FRONT OF THEIR TARGETS.

WHEN I MEET COMPETITORS, THESE ARE SCHOOLS AND OPTIONS THAT FAMILIES HAVE.

THEY ARE OUR COMPETITORS BECAUSE THEY ARE TAPPING INTO THE SAME STUDENTS THAT WE WILL BE REACHING OUT OR THAT WE NEED TO BE REACHING OUT.

THAT IS WHAT, WHEN I AGAIN MENTIONED THE WORK COMPETITIVENESS.

THESE ARE AGAIN, DISTRICTS, CHARTER SCHOOLS, OUR HOME SCHOOL OPTION THAT THEY ARE REACHING CURRENTLY TO OUR KIDS AS WELL.

WHAT CAN WE DO TO BETTER COMPETE WITH THEM? START THINKING ABOUT CREATING A COHESIVE AND OVERALL CAMPAIGN THAT WOULD ALLOW US TO POSITION THE DISTRICT AS A PREMIER CHOICE FOR FAMILIES THAT ARE LOOKING FOR OUTSTANDING EDUCATION OPPORTUNITIES AND EXPERIENCES AND WHAT THAT WILL BE, RISD IS THE ONE.

THE GOALS, AGAIN, NO SECRETS TO ANYONE TO RECRUIT, RETAIN, AND ONE THAT IS VERY IMPORTANT TO KEEP IN MIND TO RECOVER STUDENTS.

WE ALL KNOW THAT STUDENTS HAVE LEFT US AND PROBABLY ARE THINKING OF LEAVING RISD AS WELL.

IN ONE OF MY PREVIOUS ROLES, I DID WORK WITH DATA THAT WAS INDICATING WHERE THE CURRENT DISTRICT WHERE I WAS, WHERE WERE THEY GETTING SOME OF THEIR KIDS? THIS WAS FIVE, SIX YEARS AGO, AND I REMEMBER ABOUT 400 OF THE KIDS THAT DISTRICT WAS OBSERVING WERE COMING FROM RICHARDSON ISD.

AGAIN, WE HAVE AN OPPORTUNITY IN FRONT OF US TO GO OUT AND RECOVER SOME OF THOSE FAMILIES.

>> I'M EXCITED FOR YOU TO SEE THIS.

THIS IS A CONCEPT.

IT IS THE VERY INITIAL DRAFT MODE.

THIS WILL BE ONE OF THE VISUALS OF HOW WE WOULD PACKAGE.

WHAT OUR RISD IS THE ONE CAMPAIGN WILL LOOK LIKE.

THIS WILL BE PART OF OUR A LANDING PAGE.

AGAIN, WE ARE LOOKING AT ADJUSTING THIS UP, JUST ADDING A LITTLE BIT OF EXTRA SAUCE SO THAT WE CAN MAKE THIS MORE APPEALING TO NOT ONLY OUR PROSPECTS, BUT OUR CURRENT FAMILIES AS WELL.

AS YOU SEE HERE, JUST A COUPLE OF THE PROGRAMS THAT WE PACKAGE THAT WE OFFER OUR PRE-K, DO A LANGUAGE, ADD IT, SOME OF OUR EXPERIENCES, OUR AWARD WINNING FINALS AND CHAMPIONSHIP ATHLETES AS WELL.

AGAIN, THIS IS TRULY THE DRAFT MODE, BUT IT IS GOING TO BE THE STARTING POINT TO START PACKAGING OUR OFFERINGS.

WHAT WOULD HELP US TO SUPPORT THAT VISUAL? BE IT IS MORE THAN JUST A VISUAL.

IT WOULD BE OUR KEY MESSAGING.

WHAT ARE WE THE ONE TO? WE ARE THE ONE TO OPPORTUNITIES FOR LEARNERS, TAILORED TO EVERY STYLE AND ABILITY.

NEIGHBORHOOD SCHOOLS THAT FOSTER FAMILY CENTER COMMUNITIES AND EXPERIENCES BEYOND THE CLASSROOM THAT ENHANCE LEARNING.

I'M GOING TO PAUSE AND JUST AS DR. HELLER MENTIONED, I'VE BEEN HERE SIX, SEVEN MONTHS.

I'M NOT COUNTING. I AM ENJOYING IT.

IT FEELS LIKE I'VE BEEN HERE LONGER IN A GOOD WAY.

ONE OF THE THINGS THAT I HAVE NOTICED THAT TRULY DIFFERENTIATES RISD, FROM OUR COMPETITORS, IT'S THE FOCUS, THE COMMITMENT THAT WE HAVE TO FAMILIES.

YOU WILL SEE THAT MENTIONED IN SOME OF OUR OTHER COMPETITORS WHEN YOU SEE THAT WORD LEGACY OR WHEN THEY TALK ABOUT NEIGHBORHOOD SCHOOLS, BUT THAT IS MORE SET THAN ACTUALLY SEEN.

AGAIN, THAT IS ONE OF THE AREAS THAT TRULY DIFFERENTIATES US.

THAT IS ONE OF THE OPPORTUNITIES THAT WE HAVE IN FRONT OF US TO JUST HIGHLIGHT,

[02:00:06]

NOT ONLY ARE WE FOCUSED ON GOING STUDENTS, BUT WE ARE FOCUSED ON OUR FAMILY AS A WHOLE.

ALSO, OUR KEY MESSAGES THAT WILL BE SUPPORTING THIS CAMPAIGN, YOU SEE HERE ARE A COUPLE OF EXAMPLES.

I USE THIS ONE FOR ACADEMICS, FOR THE ARTS, FOR ATHLETICS, AND TO THE POINT THAT I WAS SHARING EARLIER TO THE COMMUNITY.

THIS IS MY FAVORITE SLIDE IN THE PRESENTATION BECAUSE WE SAW THE VISUAL, THEN THE KEY MESSAGING.

HOW ARE WE GOING TO ENHANCE THAT MESSAGING THROUGH STORYTELLING? THAT IS TRULY THE POWER IN MARKETING.

SHARING THE STORIES OF THE IMPACT THAT OUR PROGRAMS, OUR OPPORTUNITIES, OUR EXPERIENCES, OUR NEIGHBORHOOD SCHOOLS ARE HAVING ON THE PEOPLE THAT MAKE RISD.

YOU SEE HERE, ONE OF OUR STUDENTS, BARRINGTON HALL AT HIS YOUNG AGE.

I THINK WE, ACTUALLY, RECOGNIZED HIM IN A COUPLE OF BOARD MEETINGS A FEW MONTHS AGO.

YOU SEE HERE THE OPPORTUNITY THAT HE HAD IN FRONT OF HIM, THANKS TO HIS INVOLVEMENT IN THE AVID PROGRAM.

HE ALREADY HAS A PRE-COLLEGE SCHOLARSHIP.

AGAIN, THAT IS A GREAT OPPORTUNITY FOR ANY FAMILY TO HAVE, ESPECIALLY AT THAT YOUNG AGE.

A NEIGHBORHOOD SCHOOLS, HOW THEY ARE FAMILY CENTER COMMUNITIES.

THIS WAS ONE OF MY FAVORITE EVENTS BEFORE OUR THINGS EVEN BREAK OVER IN OUR LAKE HIGHLANDS COMMUNITY, OUR WALLACE ELEMENTARY, WHO PRETTY MUCH HAD A BLOCK PARTY WHEN THEY WERE OUT COLLECTING CANS FROM OTHER FAMILIES IN THE NEIGHBORHOOD.

IT TRULY SHOWED THE COMMITMENT NOT ONLY OF THE PARENTS AT WALLACE, BUT THE PEOPLE THAT LIVE IN AROUND THAT COMMUNITY.

AGAIN I'M GETTING VERY PASSIONATE ABOUT MAKING SURE THAT WE FOCUS ON ENHANCING HOW WE ARE COMMITTED TO FAMILIES.

THE EXPERIENCES THAT WE PROVIDE FOR OUR KIDS, YOU SEE THE SMILING FACES OF OUR AMAZING INCLUSIVE CHAIRS, WHAT A PEERS.

AGAIN, THAT IS TRULY AN EXPERIENCE THAT NOT STUDENTS IN OTHER DISTRICTS AND OTHER CHARTERS SPECIFICALLY.

SOME OTHER PRIVATES, THEY WOULD NOT HAVE THIS IN FRONT OF THEM.

I AM EXCITED TO TAKE THIS CHALLENGE AND SHARE THE STORIES OF HOW WE ARE IMPACTING THOSE THAT ARE PART OF OUR DISTRICT.

WHAT ARE SOME OF THE STRATEGIES THAT WE WILL USING TO HAVE THIS MARKETING CAMPAIGN, GRASSROOTS ARE REACH.

IT IS BY FAR THE MOST IMPORTANT ONE BECAUSE WE NEED TO BE REACHING PEOPLE WHERE THEY ARE.

WE NEED TO BE BOOTS ON THE GROUND AND TRULY TALK TO NOT ONLY PROSPECTS.

BUT AGAIN, THOSE THAT ARE PART OF US, WE CANNOT FORGET ABOUT THE ONES THAT ARE PART OF US ALREADY SO THAT THEY DON'T EVEN THINK OF LOOKING AT OTHER OPTIONS.

TARGETED DIGITAL MEDIA OR DIGITAL MARKETING.

WHEN I'M USING THE WORD TARGETED AND DIGITAL, JUST AN EXAMPLE, WE HAVE HOUSES, EVEN OUR SCHOOLS, THEY HAVE A FENCE.

THINK ABOUT THIS DIGITAL TARGETED MARKETING AS HAVING FENCES AROUND NEIGHBORHOODS, VERY SPECIFIC SICOS, WHERE WE SEE THERE'S AN OPPORTUNITY.

THERE WILL BE A DIGITAL FENCE.

THAT IF A FAMILY IS SEARCHING FOR OR ENGAGING IN SOCIAL MEDIA AND WEBSITE WITH OUR COMPETITORS, WE WOULD THEN COME AND SERVE THEM FOR RICHARDSON ISD.

IT WOULD NOT BE JUST ONE PLATFORM, IT WOULD BE IN VARIOUS, BECAUSE IT DOES TAKE ANY CONSUMER ABOUT SEVEN TIMES TO SEE AND ADD BEFORE THEY TAKE ACTION.

AGAIN, WE WILL BE READY TO TARGET THEM AND CREATE THAT DIGITAL FENCE SO THAT THEN WE CAN COME UP TO THEM.

AGAIN, THAT IS A CONSUME FROM A CONSUMER.

WE DON'T WANT TO BE IN THOSE SHOES, BUT THAT IS AGAIN, THAT THE NATURE OF THE EDUCATIONAL MARKET CURRENTLY.

WE CAN'T FORGET ABOUT TRADITIONAL MARKETING AS WELL.

THAT IS OUR PRINTING AND OTHER TRADITIONAL MARKETING ADVETORIALS.

WE CURRENTLY HAD AN ADVERTORIAL FOR OUR MAGNET PROGRAMS AND RICHARDSON LIFE MAGAZINES.

AGAIN, THOSE ARE EFFORTS THAT WE WILL CONTINUE DOING SO THAT WE CAN GET IN FRONT OF OUR TARGETS AND TARGETED DIRECT MAIL.

LAST BUT NOT LEAST RECRUITMENT EVENTS.

RECRUITMENT EVENTS AROUND THE DISTRICT THAT WILL BE CUSTOMIZED TO EACH LEARNING COMMUNITY.

THEY CANNOT ALL LOOK THE SAME.

THEY NEED TO BE DIFFERENT SO THAT WE CAN ENSURE THAT WE'RE MEETING THE NEEDS OF EVERY LEARNING COMMUNITY.

AGAIN, THAT IS PART OF OUR GRASSROOTS ARE.

WE NEED TO GET OUT THERE IN FRONT OF OUR COMMUNITIES.

WE DO HAVE SOME OF THOSE EFFORTS CURRENTLY TAKING PLACE.

AS YOU RECALL IN THE SPRING AND IN THE SUMMER, WE HAD OUR OPEN ENROLLMENT CAMPAIGN THAT WAS TOTALLY AN ORGANIC CAMPAIGN.

THERE WAS NO ADVERTISEMENT PLACE BEHIND THAT CAMPAIGN, AND WE WERE ABLE TO GARNER ABOUT 200 ENROLLEES.

WE DO SEE THE OPPORTUNITY THAT WE HAVE IN FRONT OF US.

WE ALSO HAVE STARTED CREATING A COHESIVE BRAND PROMOTION.

IN THIS CASE, WE'RE STARTING WITH OUR MAGNET SCHOOL PROGRAMS. WHY AM I SAYING COHESIVE BRANDING?

[02:05:02]

BECAUSE WE NEED TO MAKE SURE THAT WE ARE HAVING THAT SAME BRANDING FOR OUR VARIOUS PROGRAMS SO THAT COMMUNITY SO THAT IT CAN BE STICKY.

AS MS. BRANUM SAYS ABOUT LEARNING.

WE NEED TO MAKE SURE THAT OUR MARKETING IS STICKY.

WHEN THERE'S THAT BRAND PROMOTION, THE COMMUNITY, OUR PROSPECTS WOULDN'T BE ABLE TO RELATE IT TO RICHARDSON ISD.

THIS IS ANOTHER OF MY FAVORITE EFFORTS THAT I TRULY LIKE TO IMPLEMENT, SUPPORTING OUR SCHOOLS WITH GRASSROOTS RICH RECRUITMENT AND RETENTION.

WE DO KNOW THAT OUR PRINCIPALS HAVE THEIR PLATES FULL.

I HAVE A FORMER PRINCIPAL AT HOME.

HE'S NOT PART OF THE CENTRAL TEAM AT THE DISTRICT WHERE HE IS.

I'VE BEEN ABLE TO SEE FIRSTHAND EVERYTHING THAT THEY GO THROUGH, AND AGAIN, THEIR PLATES ARE FULL.

SO IT IS ONE OF MY MISSIONS IN MY ROLE TO TRULY HELP THE PRINCIPALS, IN THIS CASE, TO ELEVATE THEIR RECRUITMENT, RETENTION, AND RECOVERY LEVEL EFFORTS WITH VERY LITTLE TO NO WORK TO BE DONE ON THEIR END.

HOW ARE WE DOING THAT CURRENTLY IS BY CREATING TOOL KITS THAT THEY INCLUDE A CUSTOMIZABLE MESSAGING, BRANDED, AGAIN, VERY COHESIVE BRANDED GRAPHICS FOR EACH OTHER CAMPUSES.

THIS HELPS OUR PRINCIPALS TO COPY AND PASTE THESE MESSAGES IN THEIR VARIOUS PLATFORMS. AGAIN, JUST MAKING IT AS EASY AS POSSIBLE FOR THEM ON THEIR TEAMS. WE'RE CURRENTLY ONE OF THE EXAMPLES THAT I WOULD LOVE TO SHARE WITH YOU, WE SUPPORTED OUR NORTH AT JUNIOR HIGH WITH THOSE EFFORTS THROUGH TARGET EMAILS AS WELL AND THAT TOOL KIT.

MR. LOPEZ WAS ABLE TO HAVE ABOUT 300 FAMILIES ATTENDING HIS NAVIGATION NIGHT.

AGAIN, THOSE ARE THE SMALL EFFORTS THAT COULD TAKE US A LONG WAY, AND I'M EXCITED TO CONTINUE OFFERING THAT FOR OUR CAMPUSES.

>> ONE OF THE OTHER ITEMS AND TOOLS THAT WE ARE GETTING READY TO LAUNCH EARLY NEXT SEMESTER, AND THIS DIRECTLY TIES BACK TO OUR STRATEGIC PLAN EFFORTS IS THIS IDEA OF HAVING A DISTRICT AND CAMPUS PROFILE.

ONE OF THE BIG MESSAGES WE HEARD FROM THE DISTRICT DESIGN TEAM, WHEN WE WERE DEVELOPING OUR CURRENT STRATEGIC PLAN WAS, WHAT ARE THE OTHER WAYS THAT WE ARE GOING TO CELEBRATE AND SHARE WHAT MAKES RISD GREAT BEYOND JUST AN ACCOUNTABILITY RATING AND A GRADE RATING GIVEN TO US BY THE STATE.

WE HAVE BEEN DEVELOPING IN CONJUNCTION WITH THE ACI TEAM AND DR. ORTIZ, A PLATFORM, THAT IS GOING TO ALLOW US TO DEVELOP AND WHAT YOU SEE UP HERE IS ALMOST A NEAR FINAL FIRST DRAFT OF OUR DISTRICT, AND ONE OF OUR CAMPUS PROFILES THAT WOULD THEN BE LINKED ON OUR DISTRICT HOME PAGE, AS WELL AS ON ALL OF OUR CAMPUSES THAT REALLY FOCUSES IN, AND WE'VE BEEN WORKING WITH OUR PRINCIPALS OVER THE SUMMER AND THIS FIRST SEMESTER ON WHAT ARE SOME OF THE UNIQUE THINGS THAT MAKE YALE SPECIAL, AND THAT WE WANT TO CELEBRATE WITH YOUR COMMUNITY, AS WELL AS SCALING THAT UP TO OUR DISTRICT PROFILE.

THESE WILL LAUNCH EARLY NEXT SEMESTER TO ALIGN WITH OUR ENROLLMENT MARKETING FOR NEXT SCHOOL YEAR.

THEN WE WILL BUILD UPON THESE TO HAVE THESE PROFILES AVAILABLE FOR OUR COMMUNITY WHEN THEY ARE LOOKING AND CHOOSING RISD TO BE THE ONE.

OUR RECOMMENDATION, AND I GUESS OUR ASK FOR SOME DIRECTIONAL APPROVAL, IS TO ALLOW OUR TEAM TO DESIGN A REQUEST FOR PROPOSAL, ALSO KNOWN AS AN RFP, TO PARTNER WITH ADVERTISING AND MARKETING AGENCY OR CONSULTANT, TO FURTHER DEVELOP OUT THESE IDEAS INTO A MORE COMPREHENSIVE, COMPETITIVE BRANDING AND MARKETING PROGRAM AND PACKAGE THAT WOULD SUPPORT WHAT WE HAVE NOW COINED INTERNALLY THE 3RS: RECRUITMENT, RETENTION, AND RECOVERY OF STUDENTS.

WE HAVE SCHEDULED OUT A TENTATIVE TIMELINE IN TERMS OF WHEN WE WOULD GO LIVE, IF YOU WILL, AND LAUNCH THIS WORK.

IT WOULD BE EARLY NEXT SEMESTER AS WE COME BACK FROM THE WINTER BREAK, LOOKING AT THAT THIRD NINE WEEKS, LAUNCHING THE RISD IS THE ONE CAMPAIGN THROUGH OUR STORYTELLING AND PUBLISHING OUR DISTRICT AND CAMPUS PROFILES, ALIGNING THIS WITH OUR ENROLLMENT MARKETING FOR NEXT SCHOOL YEAR.

I'M CONTINUING THAT WORK IN THE LATE SPRING, TOWARDS THE END OF THE SCHOOL YEAR, LOOKING AT PROMOTING SUMMER LEARNING OPPORTUNITIES, HOW WE'RE SHARING OUR SUCCESS STORIES, LOOKING AT HOW WE WOULD HOST SOME EDUCATIONAL EXPO, WHERE WE WOULD INVITE COMMUNITY IN AND FOR FAMILIES WHO ARE STILL MAKING DECISIONS ABOUT EDUCATION OPPORTUNITIES NEXT YEAR AND BEYOND, AND THEN OF COURSE, EVALUATING AND ADJUSTING OUR EFFORTS.

THEN OVER THE SUMMER, REALLY LOOKING AT SOME SURVEYING OF FAMILIES FOR FEEDBACK, HIGHLIGHTING NEW INITIATIVES AND ACHIEVEMENTS AND THEN MAKING PLANS FOR NEXT YEAR'S CAMPAIGN CYCLE.

MEASURING RETURN ON INVESTMENT ROI,

[02:10:03]

WE KNOW IS IMPORTANT, ESPECIALLY WHEN WE'RE LOOKING TO MAKE A LARGER INVESTMENT IN A COMPREHENSIVE MARKETING AND BRANDING PROGRAM, IS, OF COURSE, SOME OF THE TRADITIONAL WAYS THAT WE DO ALREADY, WHICH IS MONITORING WEBSITE TRAFFIC, APP DOWNLOADS, OUR SOCIAL MEDIA TRACKING AND PRESENCE.

BUT REALLY THEN BEING DATA-DRIVEN, AS MISS FORDISCO TALKED ABOUT, IS HOW ARE WE CONVERTING PROSPECTS INTO ENROLLEES AND REALLY WORKING WITH A CONSULTANT, AND THE TOOLS THAT THEY HAVE THAT WE CAN THEN LOOK AT HOW WE CAN LOOK AT THOSE CONVERSION RATES OF HOW ARE WE TURNING SPECIFIC MAILERS INTO POCKETS OF NEIGHBORHOODS, AND HOW ARE THOSE TURNING INTO ACTUAL ENROLLEES HERE IN THE DISTRICT.

IN ADDITION TO OUR ONGOING SURVEYING AND THEN ONGOING ASSESSMENT OF TRENDS AND COMMUNITY FEEDBACK.

TO WRAP UP, WE JUST WANT TO BE SURE THAT WE SHARE SOME OF THE BIG KEY TAKEAWAYS AND AS WE'VE DISCUSSED, IS, WE'RE NO LONGER A MONOPOLY.

SCHOOLS THEY HAVE EXPANDED CHOICE.

WE KNOW VOUCHERS ARE HERE AND THEY'RE COMING.

BUT WE ALSO MISS FORDISCO AND OUR TEAM ARE LOOKING AT THIS IS A GREAT OPPORTUNITY TO FOR OUR DISTRICT.

THERE'S A RICH HISTORY OF TRADITION AND SUCCESS HERE IN RISD.

WE JUST WANT TO ELEVATE THAT, CELEBRATE THAT TO SUPPORT OUR GOALS FOR RECRUITMENT RETENTION AND RECOVERY OF STUDENTS.

WITH THAT, WE WILL TAKE ANY QUESTIONS.

>> THANK YOU, DR. HELLER. THANK YOU, MS. FORDISCO.

A COUPLE OF THINGS I JUST WANT TO REITERATE, AS WE BRING THIS FORWARD, AND WE LOVE YOUR FEEDBACK.

ONE, FIRST AND FOREMOST, WE ARE FOCUSED, AND OUR TEAM IS FOCUSED ON EXCELLENT STUDENT OUTCOMES, WHETHER IT'S IN THE CLASSROOM OR WHETHER YOU'RE TALKING ABOUT ON THE PERFORMANCE STAGE OR IN OUR FIELDS, WE KNOW IF WE HAVE STRONG STUDENT OUTCOMES, THEN OUR PARENTS, OUR FAMILIES, IT IS GOING TO DO ALL THREE OF THOSE THINGS.

WE ARE GOING TO HAVE AN OPPORTUNITY TO RECRUIT RETAIN AND RECOVER OUR FAMILIES.

WE ALSO RECOGNIZE THAT THE NEW FAMILIES THAT WE HAVE COMING IN, AND AS WE THINK ABOUT, FAMILIES MAY HAVING CHOICE, THEY ARE LOOKING AT ALL OF THE DIFFERENT MECHANISMS AND PLATFORMS TO UNDERSTAND, RESEARCH, IDENTIFY, WHERE IS THAT BEST SCHOOL DISTRICT THAT IS GOING TO SERVE THE UNIQUE NEEDS OF THEIR CHILD.

WE WANT TO MAKE SURE THAT WE ARE DOING THIS WORK NOW THAT IS ELEVATING WHO WE ARE, WHAT WE ARE ABOUT, AND WHAT MAKES US DIFFERENT AND WHY THERE IS NO OTHER CHOICE.

RICHARDS AND ISD IS THE ONE FOR THEM.

THAT DOES MEAN THAT WE BELIEVE WE ARE GOING TO HAVE TO MAKE INVESTMENTS IF WE ARE GOING TO SEE AN INCREASE IN ENROLLMENT.

AS WE FACE OUR BUDGET CHALLENGES, THERE'S REALLY TWO APPROACHES.

ONE, WE KNOW WE HAVE TO CONTINUE TO BE MORE EFFICIENT, BUT THE OTHER IS WE HAVE TO INCREASE REVENUE.

HOW YOU INCREASE REVENUE? INCREASE REVENUE THROUGH INCREASING ADA AND THROUGH INCREASING ENROLLMENT.

TO REALLY ELEVATE THAT AND TO CAPITALIZE ON THAT, WE DO AND ARE ASKING THE BOARD TO CONSIDER AN INVESTMENT IN THIS MARKETING AND BRANDING.

OUR CURRENT TEAM IS AMAZING, BUT THE HUMAN CAPACITY OF WHAT WE'RE ASKING, AS WELL AS SOME OF THE TOOLS AND SOME OF THE EXPERTISE.

WHEN YOU'RE AN EXTERNAL GROUP, THEY HAVE A DIFFERENT APPROACH TO LOOKING AT MARKETING AND WHERE ARE YOU GOING TO GET YOUR ROI? OUR COMMITMENT IS THAT WE'RE GOING TO COMMUNICATE TO ALL PARENTS.

THEY'RE GOING TO BE LOOKING AT WHERE ARE THOSE POCKETS WHERE IF WE DOUBLE DOWN WITH SPECIFIC TARGETED MESSAGING, YOU MIGHT HAVE AN OPPORTUNITY TO RECOUP SOME FAMILIES OR TO ATTRACT SOME FAMILIES.

THAT'S EXPERTISE THAT WE DON'T NECESSARILY HAVE.

THIS RFP PROCESS AS WE GO THROUGH IT, IT'S IMPORTANT TO NOTE THAT WE WILL BE ASKING FOR A VARIETY OF SERVICES AND WHAT THAT INVESTMENT COST WILL BE.

PART OF WHAT WE WOULD BRING BACK TO THE BOARD IS, HERE'S WHAT WE RECEIVED.

NOW, WHAT IS THE BOARD'S APPETITE? DO WE WANT TO SEE A SMALL INVESTMENT IN YEAR 1 AND SEE WHAT THAT YIELDS US, AND THEN POTENTIALLY HAVE A LARGER INVESTMENT THE NEXT YEAR? WE'RE NOT GOING INTO THIS WITH, WE'RE GOING TO SPEND X DOLLAR, AND WE'RE ASKING THAT BOARD.

NO, WE WANT TO HAVE AN RFP, SEE WHAT SERVICES THEY CAN PROVIDE, WHAT THOSE DOLLAR AMOUNTS ARE AND THEN HERE YOUR FEE.

WITH THAT, WE'D LOVE YOUR FEEDBACK QUESTIONS.

AND AGAIN, THANK YOU, DR. HELLER AND MS. FORDISCO, YOU DID A PHENOMENAL JOB.

>> THANK YOU VERY MUCH. AND JUST TO CLARIFY THIS IS AN INFORMATION ITEM TONIGHT?

>> YES, SIR.

>> GREAT.

[02:15:02]

>> NO ACTION HAVE BEEN TAKEN.

>> LET'S OPEN IT UP TO THE BOARD FOR COMMENTS, QUESTIONS ON PRESENTATION.

>> LET'S START WITH MR. EGER, THEN WE'LL GO TO MISS PACHECO NEXT, AND WE'LL COME BACK AROUND.

>> GREAT PRESENTATION.

I THINK THE SHIFT HERE AND ONE OF THINGS IS THAT SOMETIMES YOU'RE MARKETING A SCHOOL DISTRICT.

REALLY WHAT WE'RE DOING, IF YOU PUT IT IN ANOTHER TERM, WE'RE RAISING AWARENESS.

BE WHAT'S HAPPENED IS THAT RICHARDSON HAS ALWAYS BEEN THAT GREAT SCHOOL, THAT GREAT DISTRICT, THAT GREAT COMMUNITY.

WE'RE JUST TRYING TO RAISE AWARENESS.

BECAUSE IF YOU MOVE HERE, YOU KNOW IT.

BUT THERE'S A LOT OF PEOPLE MAY NOT KNOW ALL THE THINGS WE'RE DOING.

IT IS IMPORTANT THAT WE DO GET THAT WORD OUT.

WE DO MAKE THE AWARENESS.

WE GET THOSE THINGS BECAUSE UNFORTUNATELY, WE DO LIVE IN A WORLD NOW WHERE WE'RE GOING TO BE COMPETING FOR STUDENTS.

FIRST AND FOREMOST, NOTHING ELSE MATTERS IF YOU DON'T HAVE ALREADY GREAT STUDENT OUTCOMES.

I THINK TO REINFORCE THAT, EVERYTHING FIRST AND FOREMOST IS ABOUT GRADE TWO OUTCOMES.

WELL, WHAT ARE THE THINGS WE'VE DONE? WE ARE DOING HAVE THE BEST TEACHERS.

WE ARE THE PLACE THAT WE RECOGNIZE AND MAKE SURE THAT WE HAVE BECAUSE THAT STARTS THERE.

THEN WE'RE STARTING TO SEE THE EFFECTS OF NOW HAVING GREAT TEACHERS IN PLACE BECAUSE WE'RE STARTING TO SEE THOSE OUTCOMES.

WE'RE STARTING TO SEE THAT WE'RE GOING TO HAVE NEW INNOVATIVE FRESH SCHOOLS. NEW FURNITURE.

THE COMBINATION OF ALL THOSE THINGS IS THAT WE JUST NEED TO MAKE SURE PEOPLE ARE AWARE OF IT BECAUSE WHEN IT COMES DOWN, THEY'RE IN ALL OF OUR MOST PRECIOUS THING THAT WE HAVE IN OUR FAMILY IS OUR KIDS.

WE NEED TO MAKE SURE THAT THEY'RE AWARE OF WHAT A GREAT OPTION IT IS HERE IN RICHARDSON, AND THAT'S GOING TO TAKE SOME FUNDS TO MAKE THAT AVAILABLE TO A LOT OF PEOPLE.

WE'RE IN A SITUATION WHERE WE HAVE TO DO THAT NOW.

WORD OF MOUTH, A LOT OF THESE THINGS WORK, BUT WE ARE NOW IN A WORLD, WE HAVE TO DO THAT.

BECAUSE LET'S JUST SAY THERE'S VOUCHERS, THERE'S A LITTLE BIT MORE OF A FINANCIAL DISADVANTAGE THERE BECAUSE THAT'S A BIG CHUNK OF MONEY WITH ONE VOUCHER.

COMMEND THAT WE'RE RECOGNIZING THAT WE NEED TO DO IT.

I HAVE FULL FAITH THAT WE WILL DO IT TO THE MOST EFFICIENT USE OF OUR COMMUNITY'S FUNDS THAT THEY'VE ENTRUSTED US WITH.

>> THANK YOU, MR. EGER, MISS PACHECO.

>> GREAT. THANK YOU FOR THE PRESENTATION.

I HAVE SOME QUESTIONS, AND I DO LIKE THE THOUGHT PROCESS THAT MR. EGER HAD MENTIONED ABOUT AWARENESS AND RAISING THAT AWARENESS.

I WONDER IF REALLY WHAT WE'RE TRYING TO DO IS MORE ON THE BRANDING AND STORYTELLING.

BECAUSE WE'RE MAKING AWARENESS ON OUR COMMUNITY AND THOSE OUTSIDE COMMUNITY, WHAT RICHARDSON HAS TO OFFER? IS THERE A PLAN IN PLACE WITHIN THIS STRATEGY THAT YOU GUYS ARE BRINGING UP WHERE WE BRING AWARENESS TO OUR CURRENT FAMILIES, HOW TO ENGAGE MORE IN OUR SCHOOLS, HOW TO PARTICIPATE AND JOIN IN ON THE THINGS THAT OUR SCHOOL AND YOU MENTIONED A LITTLE BIT ON HOW PRINCIPALS DO THIS, BUT I THINK ON A LARGER SCALE, ESPECIALLY OUR SCHOOLS THAT ARE HAVING DIFFICULTIES RIGHT NOW AND WE NEED THOSE STUDENT OUTCOMES TO IMPROVE? DO WE HAVE A PLAN IN PLACE WITHIN HERE TO SUPPORT THAT PARENT ENGAGEMENT AND AWARENESS WITH HERE WITH THIS KIND OF THING.

>> IF I CAN JUST ANSWER THAT REAL QUICK.

I DO THINK THAT THIS IS IMPORTANT THAT THIS SPECIFIC ASK IS RELATED TO ADDRESSING ENROLLMENT, AND HOW DO WE MARKET AND COMMUNICATE TO PROSPECTIVE FAMILIES, MAYBE CURRENT FAMILIES THAT ARE MAKING DIFFERENT CHOICES.

HOW TO BRING THEM IN AND CHOOSE.

IF A HOUSE GOES FOR SALE AND A FAMILY'S DECIDING BETWEEN US AND ANOTHER DISTRICT, HOW DO WE MAKE SURE THAT THEY KNOW THAT WE'RE GOING TO BE THE ONE? WE HAVE OTHER COMMUNICATION AND WE'RE HAPPY TO BRING THAT FORWARD IN ANOTHER BOARD PRESENTATION AROUND WHAT EFFORTS WE'RE TAKING TO INCREASE PARENT ENGAGEMENT AND HOW WE'RE DEFINING PARENT ENGAGEMENT.

WE'RE HAPPY TO BRING THAT IN A FUTURE BOARD MEETING,

[02:20:01]

BUT THIS REALLY IS SPECIFIC TO ENROLLMENT. GREAT QUESTION.

>THAT'S GOOD BECAUSE ONE OF YOUR RS IS RETAINED, AND THAT'S WHY I CAME UP BECAUSE WE WOULD WANT TO RETAIN OUR FAMILIES.

>> IF I CAN ADD REALLY QUICK TO THAT, ONE OF THE SMALL INFERENCE AGAIN, BUT IT CAN TAKE US A LONG WAY.

IN THE CURRENT WORK THAT WE'RE DOING TO BETTER SUPPORT THE PRINCIPALS, WE ALSO HAVE INTEGRATED AND ENGAGEMENT PLAN.

WHEN THE KIDS ARE COMING TO THEIR NAVIGATION, FOR EXAMPLE, THE MAGNET SCHOOL AND CHOICE SCHOOLS TOURS, WE DON'T JUST LEAVE THEM.

ARE GIVING OUR PRINCIPALS, AGAIN, MESSAGING, THAT THEY CAN TAILOR TO THEIR PROGRAMS TO THEIR CAMPUS, THAT THEY CAN THEN E MAIL THESE FAMILIES SO THAT THEY START THAT ENGAGEMENT, AND WE ACTUALLY HAVE STARTED TO RECEIVE REPLIES FROM THOSE PARENTS THAT ARE ENGAGED BECAUSE AS DOCTOR HELLER MENTIONED, IT IS JUST NOT ABOUT ENGAGEMENT PROSPECTS ENROLLING THEM, BUT MAKING SURE THAT AFTER THEY ENROLL, THEY GET INTO THE CLASSROOM THAT THEY'RE IN THE SEATS.

WE ARE TRULY GOING TO FOCUS ALSO ON INTEGRATING AN ENGAGEMENT PLAN BETWEEN THESE STEPS.

>> PERFECT. ANOTHER QUESTION WITH THE STORY TELLING AND BRANDING.

I'M GUESSING THAT WITH THIS REQUEST OF RFPS, WHERE MAINLY JUST TALKING ABOUT WHAT WE CURRENTLY HAVE.

ALL THE GOOD THINGS THAT WE HAVE, BUT THERE'S NOTHING ADDITIONAL. IT'S WHAT WE HAVE.

THIS IS WHO WE ARE AND WHAT WE'RE CREATING WITHIN OUR SCHOOLS AT THE MOMENT.

THIS IS NOT LIKE STORYTELLING OR A FUTURE THING.

I KNOW THAT WE HAVE SCHOOLS THAT WE'RE BUILDING, BUT WE'RE TALKING ABOUT CURRENT PROGRAMMING.

>> YES, MA'AM. IT REALLY IS WHO RICHARDSON IS AND WHAT WE ARE AND WHAT WE CAN PROVIDE TO OUR STUDENTS WHEN WE THINK ABOUT THOSE OPPORTUNITIES, WHAT OPPORTUNITIES DO WE HAVE FOR OUR PARENTS, THROUGH OUR CHOICE PROGRAMS, THROUGH MAGNET PROGRAMS, THROUGH OUR CTE PATHWAYS.

THEN WE HAVE STRONG NEIGHBORHOOD SCHOOLS.

IF THAT'S WHAT YOU WANT, YOU WANT THAT NEIGHBORHOOD SCHOOL FEEL THAT COMMUNITY FEEL. THIS IS HOW WE DO IT.

THEN WE PROVIDE EXPERIENCES LIKE TO BE LIKE ME, ENTERPRISE CITY 2.0, THE ENVIRONMENTAL CENTER.

TODAY, WE BROUGHT ALL OF OUR FIFTH GRADERS FROM ACROSS THE DISTRICT TO HEAR OUR HIGH SCHOOL ORCHESTRAS AND TO PARTICIPATE IN INSTRUMENT CHALLENGES.

NOT EVERY DISTRICT DOES THAT.

HOW DO WE BETTER COMMUNICATE THOSE EXPERIENCES? WE THINK WE'RE DOING A GOOD JOB.

WE MIGHT NOT BE DOING IT IN A WAY THAT RESONATES WITH PARENTS OR PACKAGES IT IN A WAY THAT RESONATES THAT SAYS, YES, THAT'S WHY I WANT TO BE A PART OF THAT.

I WANT MY STUDENT TO HAVE THOSE EXPERIENCES.

>> THAT'S GOOD. BECAUSE I THINK I MEAN, WE STILL HAVE TO SPEND SOME TO GET SOMETHING BACK.

NO, I GET IT. I JUST WANTED TO UNDERSTAND A LITTLE BIT OF THAT.

AGAIN, WITH THE REQUEST, AND YOU MENTIONED A LITTLE BIT, THERE'S LIKE NOT AN AMOUNT. WE DON'T KNOW WHAT IT IS.

YOU'RE SENDING A REQUEST AND IS THERE LIKE A SCALE OR YOU'RE JUST GOING TO GET ANSWERS AND THEN YOU PICK FROM THE ANSWERS.

IS THERE LIKE, IS THIS CONTRACT OR WHATEVER THIS IS GOING TO BE? IS IT LIKE FOR ONE YEAR, OR ARE THEY GIVING OR YOU RECEIVING THE ANSWERS AND THEY'RE GIVING YOU THAT SCOPE OF WORK?

>> I THINK THAT'S THE BENEFIT OF DOING THE RFP PROCESS IS WE WOULD WORK WITH OUR PURCHASING TEAM TO DEVELOP THE PROPOSAL BASED ON WHAT WE HAVE SHARED AND IDENTIFIED THE NEEDS TO BE, AND THEN WE WOULD SHARE THAT REQUEST FOR PROPOSAL AND ALLOW EXTERNAL GROUPS TO RESPOND, AND THEN ANSWER THOSE QUESTIONS BASED ON WHAT WE HAVE IDENTIFIED OUR CURRENT NEEDS TO BE.

THERE ARE A FEW KNOWN FACTORS IN TERMS OF, WE KNOW THAT WE ARE IN A VERY EXPENSIVE MEDIA MARKET IN NORTH TEXAS, JUST WITH ALL OF THE GROWTH.

WE KNOW COMMERCIALS AND RADIO SPOTS AND ADS AND LARGER PUBLICATIONS ARE MORE COSTLY IN OUR MARKET.

THAT'S WHY WE WANT TO BE STRATEGIC.

WE ALSO KNOW THAT TO THE POINT, WE HAVE A GREAT OPPORTUNITY.

I KEEP TALKING ABOUT, WE NEED TO ELEVATE OUR BRAND.

IT IS A VERY CROWDED MARKETPLACE.

WE KNOW THAT, IT WOULDN'T TAKE, BUT MAYBE IF YOU DIVIDE $1 AMOUNT BY WHAT WE KNOW OUR AVERAGE DAILY, WHAT OUR ADA IS AND WHAT OUR FUNDING ALLOTMENT IS, IT WOULDN'T TAKE 40, 50 STUDENTS TO BREAK EVEN ON A LOW SCALE INVESTMENT INTO A BIT OF A MESSAGING CAMPAIGN HERE IN NORTH TEXAS.

THOSE ARE THE THINGS WE WOULD GO INTO THIS AND ASK SOME OF THE QUESTIONS AS PART OF THE RB PROCESS.

[02:25:01]

>> THAT SOUNDS GREAT. BECAUSE WHEN WE'RE DOING THIS PROCESS, AND OBVIOUSLY WE'RE BUDGET CONSCIOUS AND PEOPLE WHO ARE NOT IN THE MARKETING WORLD OR PEOPLE WHO DON'T DO THIS DAILY, IT IS STICKER SHOCK, EVEN THOUGH WE HAVE A RATE TO QUANTIFY AND HAVE THAT RETURN ON OUR INVESTMENT, AND WE KNOW THAT'S A GOOD PRICE AND THAT'S A GOOD INVESTMENT WE MADE PER STUDENT.

IT'S STILL HIGH. ARE WE GOING TO SHARE WITH OUR COMMUNITY AT SOME POINT THE COST COMPARISONS OR LIKE I DON'T KNOW.

MAYBE THIS IS THE EXPENSE OF OUR CURRENT MARKETING TEAM.

THESE ARE THINGS THAT WE DO INTERNALLY, BUT THIS IS WHY THE RP EXISTS, AND THIS IS THE COST AND THIS IS ROI FOR BOTH TEAMS MERGING TOGETHER AND THAT'S SPEND.

>> THE FIRST THING WAS THIS PRESENTATION AND WAS TO REALLY COMMUNICATE TO YOU ALL.

HERE'S WHAT WE'RE DOING. HERE'S RY.

HERE'S WHERE WE THINK WE NEED ADDITIONAL SUPPORT IF WE'RE GOING TO EXTEND BEYOND WHAT OUR CURRENT TEAM IS ABLE TO DO WITH THE CURRENT TOOLS WE HAVE.

ONCE WE GET THE RESULTS FROM THE RFP, THEN ABSOLUTELY WE WILL BRING THAT BACK AND YOU ALL WILL HAVE TO TAKE ACTION ON THAT.

AS PART OF THAT PRESENTATION, WE WILL SHARE, HERE'S WHAT WE RECEIVED FROM THE RFP.

HERE ARE THE SERVICES THAT WE BELIEVE RESONATE WITH US, AND WE'LL PROBABLY BRING A COUPLE OF DIFFERENT OPTIONS FOR THE BOARD BASED UPON $1 AMOUNT FOR YOU ALL TO DETERMINE, THIS IS WHERE WE THINK THAT INVESTMENT LEVEL SHOULD BE AND HERE'S WHAT THAT ANTICIPATED ROI IS.

ULTIMATELY, YOU ALL WILL BE THE ONES THAT TAKE ACTION BASED UPON WHAT REALLY YOU HAVE AN APPETITE FOR?

>> SOUNDS GREAT. THANK YOU FOR THAT.

THIS IS DIFFERENT. A LOT OF FAMILIES AND OUR COMMUNITY MEMBERS.

THIS IS DIFFERENT FOR THEM TOO.

IT'S AN EXTRA COST.

AGAIN, LIKE I SAID, I KNOW WE HAVE TO SPEND TO GET RESULTS IN OTHER WAYS.

I RECOGNIZE THAT. WE'LL SEE WHAT WE SEE. THANK YOU.

>> THANK YOU, MISS PACHECO.

OTHER BOARD MEMBERS FOR COMMENTS OR QUESTIONS.

MS. HARRIS, THEN WE'LL COME OVER TO MISS RITRIA.

>> THIS IS GREAT. I LOVE MARKETING.

I LOVE ALL OF THIS. IT LOOKS GOOD. IT SOUNDS GREAT.

ONE THING THAT I DID NOT HEAR ABOUT, HOWEVER, I KNOW WE CURRENTLY DO THIS VERY WELL IN OUR DISTRICT, BUT IT'S IN REFERENCE TO BUILDING A CULTURE INSIDE THE DISTRICT WHERE WE ALREADY LIVE.

I MEAN FROM THE TIME THAT OUR STUDENTS GET ON THE BUS, FROM THE TIME THAT THE STUDENTS PULL INTO THE PARKING LOT, WHETHER IT'S WITH THE SRO, WHETHER I AS A PARENT, WALK INTO THE SCHOOL AND SEE OUR FRONT DESK STAFF.

MY EXPERIENCE AS A STUDENT, WHEN I GO INTO THAT CLASSROOM, MAKING SURE THAT THE RISD CULTURE IS INVITING TO ALL AND THAT EVERYONE FEELS LIKE THEY BELONG AND THEY FEEL NURTURED AND THEY WALK AWAY OR GRADUATE AS THEY WALK ACROSS THAT STAGE, HAVING GREAT MEMORIES OF THIS DISTRICT.

THAT'S WHAT I WOULD LOVE TO SEE WHEN WE TALK ABOUT MARKETING BECAUSE A LOT OF TIMES THAT TYPE OF MARKETING COSTS $0.

IT'S JUST ABOUT BUILDING A CULTURE THAT IS JUST INVITING TO ALL, EVERY STUDENT, EVERY PARENT, EVERY TEACHER, EVERYONE.

AGAIN, I KNOW WE DO THAT WELL ALREADY.

>> MS. HARRIS, 100%. DO WE DO THAT WELL? YES. DO WE STILL HAVE POCKETS OF OPPORTUNITY? 01,000%.

EVERY TIME THAT WE HAVE, WE INTRODUCE A NEW RSD FAMILY MEMBER, IT'S AN OPPORTUNITY TO BUILD THAT CULTURE FROM THE VERY BEGINNING, AND WE TAKE THAT VERY SERIOUSLY.

IN THE DISTRICT IMPROVEMENT PLAN.

A BIG PART OF OUR EFFORTS THIS YEAR AROUND CONTINUOUS IMPROVEMENT IS REALLY UPGRADING THE WAY THAT WE SEE OUR PARENTS AND OUR STUDENTS THAT THEY ARE OUR CUSTOMERS.

FOR EXAMPLE, WE PROVIDED EVERY SINGLE ONE OF OUR FRONT OFFICE TEAMS A VERY SPECIFIC PROFESSIONAL LEARNING OPPORTUNITY AND THAT WAS REQUIRED, WHERE THEY EVEN THE WAY THAT WE ANSWER OUR PHONES AND THE WAY THAT WE HANG UP OUR PHONES, THAT THERE WOULD BE THERE'S A PREDICTION THAT IF YOU'RE GOING TO GET SOMEONE ON THE PHONE, YOU'RE GOING TO HEAR THESE CERTAIN PHRASES THAT BECOME PART OF THE RICHARDSON ISD BRAND, HOW WE HANG UP, THAT'S GOING TO BE A WAY THAT A PARENT FEELS WHEN THEY GET OFF THAT PHONE THAT'S GOING TO MAKE THEM WANT TO SAY, HEY, I APPRECIATED WHAT THEY DID.

EXPECTATIONS AROUND RETURNING EMAILS AND HOW WE'RE GOING TO RESPOND TO EMAILS, EVEN IF WE DON'T HAVE AN ANSWER YET,

[02:30:02]

MAKING SURE THAT THAT PERSON KNOWS WE RECEIVED IT.

PROFESSIONAL LEARNING FOR OUR BUS DRIVERS, RECOGNIZING THAT THEY'RE SOMETIMES THE FIRST PERSON THAT OUR STUDENTS SEE.

THAT IS ABSOLUTELY EVERY SINGLE ONE OF OUR RESPONSIBILITIES FOR OUR TEAMS AND OUR CAMPUS TEAMS TO MAKE SURE WE CONTINUE TO IMPROVE THAT EFFORT.

IT'S IN OUR DISTRICT IMPROVEMENT PLAN.

IT'S IN OUR CAMPUS IMPROVEMENT PLAN, AND THAT WILL PROBABLY ALWAYS BE SOMETHING THAT'S IN THERE BECAUSE AGAIN, EVERY TIME YOU HAVE SOMEONE NEW YOU HAVE TO REINTRODUCE THEM TO THAT CULTURE AND MAKE SURE THEY'RE AWARE OF THAT EXPECTATION.

WE ARE DOING THAT WORK, BUT WE ARE NOWHERE NEAR WHERE WE KNOW WE NEED TO BE, WHERE THERE IS CLARITY AMONGST EVERYONE.

WHAT DOES THAT CULTURE LOOK LIKE AND SOUND LIKE AT EVERY CAMPUS AND IN EVERY ROLE. I LOVE THAT.

I MEAN, IT'S GREAT FOR ME JUST TO KNOW THAT THE WORK IS BEING DONE AND THAT THERE'S SOME AWARENESS AROUND.

WE WANT TO BUILD THAT CULTURE BECAUSE I THINK WE ALL KNOW HERE WHERE MY PLEASURE HAS GOTTEN.

WHAT THAT LOOKS LIKE, EVERYONE.

EVERYONE KNOWS MY PLEASURE.

THAT WOULD BE FANTASTIC TO YOUR POINT, SUPERINTENDENT BRANUM, THOSE PHRASES THAT CONNECT WITH THE RISD CULTURE.

I REALLY APPRECIATE THAT. THANK YOU VERY MUCH.

>> MS RENT.

>> YES, SIR. ALSO VERY GRATEFUL, THAT WAS AWESOME.

I THINK IT'S SUPER IMPORTANT.

I KNOW WHEN WE WERE ABLE TO ALSO MEET WITH DOCTOR GIBBONS, WHO ALSO I THINK YOU HAD INCLUDED THAT THAT HE HAD MENTIONED SOME OF THESE SLIDES ALREADY BEFORE.

I KNOW FOR MYSELF, I'M NOT BY ANY MEANS, A MARKETING EXPERT, AND I MAY NOT KNOW, I DON'T KNOW ALL THE DETAILS.

BUT I KNOW FOR ME, I WAS TRYING TO FIGURE OUT BECAUSE ME PERSONALLY, I THINK THAT THE DISTRICT DOES A GREAT JOB, AND I THINK WE MENTIONED THAT.

I THINK THE SOCIAL MEDIA IS GREAT.

BUT AGAIN, I DON'T KNOW ALL THE OTHER THINGS THAT YOU PROFESSIONALS AND THAT YOU THE EXPERTS WHO KNOW MORE.

BUT I'M TRYING TO FIGURE OUT WHAT THE AIM OR WHAT IS IT THAT WE'RE LOOKING SAY FOR THIS OUTSIDE AGENCY TO DO SO MUCH MORE DIFFERENTLY THAN WHAT WE'RE CURRENTLY DOING OR WHAT WE'RE WANTING TO DO.

IS THERE ANYTHING SPECIFIC THAT WE'RE SAYING, THIS IS WHAT WE WANT THEM TO DO THAT WE NEED HELP WITH, EXTEND THAT, OR COMPLETELY BE SOMETHING DIFFERENT.

>> I'LL GIVE YOU ONE, FOR EXAMPLE, AND THEN MS FERDOSCO AND DR. HELLER MAY HAVE NUMEROUS OTHERS BECAUSE AGAIN, MS FERDOSCO HAS SO MUCH EXPERIENCE WITH THIS AS A RESULT OF HER PREVIOUS WORK.

BUT ONE SIMPLE ONE IS, WE KNOW THAT THERE ARE FAMILIES THAT CURRENTLY RESIDE IN MURCHISON ID, AND THEY ARE CHOOSING ANOTHER LEARNING ENVIRONMENT.

WE RIGHT NOW DON'T HAVE THE CAPACITY OR THE TOOLS TO KNOW HOW DO WE FIND THAT INFORMATION.

WHAT SPECIFIC MARKETING TOOL AND PLATFORM WILL WORK, AND WE'RE GOING TO SEND SOMETHING SPECIFIC TO THEM TO SAY, FOR EXAMPLE, YOU CHOSE HARMONY CHARTER SCHOOL.

DID YOU KNOW THAT RICHARDSON ISD, WE PROVIDE THIS AND THIS? EVERYTHING YOU'RE GETTING THERE, YOU COULD ACTUALLY GET HERE, AND WE ALSO DO THESE THINGS.

BEING ABLE TO KNOW WHERE THOSE INDIVIDUALS ARE IN THE BEST WAY TO CONNECT THAT'S GOING TO RESONATE TO TRY TO RECOVER THEM.

THAT'S NOT NECESSARILY SOMETHING THAT IS INTERNALLY SOMETHING THAT WE HAVE THE CAPACITY FOR, THE TOOLS FOR, OR THE UNDERSTANDING TO KNOW WHAT WE WOULD GET FOR AN ROI ON THAT.

WE WOULD BE GUESSING.

WHAT WE DON'T WANT TO DO IS I DON'T WANT TO SPEND $25,000 ON A MAILER TO SEND OUT BLANKETS TO OUR ENTIRE COMMUNITY WHEN WE KNOW THAT X AMOUNT OF HOMES HAVE FAMILIES THAT ARE ALREADY HERE, X AMOUNT OF FAMILIES.

WHEN THEY GET THAT, THEIR KIDS ARE SENIORS, AND IT'S JUST GOING TO GO IN THERE.

THAT IS INFORMATION THAT WE NEED EXPERTS ON THE OUTSIDE THAT CAN HELP GUIDE THIS.

YOU MIGHT HAVE OTHER EXAMPLES.

>> NO, THAT'S CORRECT MS BRANUM.

HOW DO WE GET OUR GREAT OFFERINGS IN FRONT OF OTHER THAN JUST, OTHER THAN THE CURRENT RUC COMMUNITY? BECAUSE WE KNOW OUR COMPETITORS ARE DOING THAT.

IF WE NEED TO STAY COMPETITIVE, WE NEED TO BE IN FRONT OF AGAIN, OUR TARGETS, OTHERS THAT EVEN EVEN AGAIN, I KNOW THERE WAS A QUESTION, WHAT ARE WE DOING FOR OUR CURRENT FAMILIES? WE NEED TO MAKE SURE THAT WE KEEP THAT INFORMATION IN FRONT OF OUR CURRENT FAMILIES BECAUSE OUR COMPETITORS ARE GETTING TO THEM.

AGAIN, WHEN I STARTED DOING THIS WORK IN MARKETING,

[02:35:03]

MY BACKGROUND IS PRIMARILY IN MEDIA RELATIONS.

I SAY THAT I ACCIDENTALLY TRANSITION INTO MARKETING THINKING THAT I WAS GOING TO HAVE MORE OF A RELAXED JOB.

IT'S PRETTY MUCH THE SAME, BUT IN A DIFFERENT WAY AND I FELL IN LOVE WITH MARKETING.

BUT ONE OF THE THINGS THAT I HAVE TRULY ENJOYED AND MAKE SURE THAT WE'RE DOING WHEN IT COMES TO MARKETING, AGAIN, OR ENHANCING THE BRAND, RAISING AWARENESS, NOT ONLY LOOKING AT WHAT OUR COMPETITORS IN EDUCATION ARE DOING.

THESE ARE THE EXPERTS, AGAIN, GOING THROUGH AN ROI AND WORKING POSSIBLY WITH AN AGENCY.

THEY WILL BE ABLE TO HELP US UNDERSTAND AND LEARN WHAT OTHERS HAVE DONE, THAT HAS WORKED FOR THEM OR THAT HAS NOT SO THAT WE DON'T REPLICATE, NOT ONLY IN THE EDUCATION SECTOR, BUT ALSO IN THE BUSINESS WORLD.

THERE ARE A LOT OF STRATEGIES FROM THE BUSINESS SECTOR THAT WE CAN REPLICATE AND THAT COULD WORK FOR US IN THE EDUCATION SECTOR.

THAT WOULD BE ANOTHER ADVANTAGE OF US TAPPING INTO POSSIBLY INTO A MARKETING AGENCY.

>> THANK YOU FOR CLARIFYING THAT BECAUSE I THINK THAT AGAIN, I KNOW MANY PEOPLE IN THE DISTRICT WHO AGAIN, WE SEE IT ON SOCIAL MEDIA.

WE GET TO SEE WE HAVE BEAUTIFUL FLYERS.

EVERYWHERE WE GO, THERE'S GREAT INFORMATION ABOUT EVERYTHING.

I WAS JUST CURIOUS AS TO WHAT THAT WOULD LOOK LIKE BECAUSE I THINK ALSO FOR A COMMUNITY WHO ALSO THINKS, WE HAVE MARKETING EXPERTS.

BUT IT'S GOOD TO KNOW THAT IT'S NOT WHAT THEY THINK BECAUSE I KNOW FOR MYSELF, I'M THINKING THESE GUYS ARE EXPERTS.

THEY DO A GREAT JOB SO WHY WOULD BE THE REASON AS TO EXTEND MORE.

BUT ABSOLUTELY AGREE WITH YOU THAT BEING ABLE TO COMPETE RIGHT IS SUPER IMPORTANT.

I'M GLAD THAT YOU RAISED THE COMMENT THAT YOU MADE ABOUT, WHAT OUR COMPETITORS ARE DOING BECAUSE THAT WAS PART OF MY QUESTION TOO, BUT I THINK YOU ALREADY ANSWERED IT AS TO WHAT ARE THEY DOING THAT IS GOING TO MAKE US EITHER COME UP TO PART WITH THEM OR TO EXTEND THAT WHOLE STORY THAT WE'RE TRYING TO TELL.

I APPRECIATE YOUR INPUT.

>> THANK YOU. I THINK IT'S IMPORTANT TO ALSO NOTE THAT IT'S NOT JUST THE TRADITIONAL SCHOOL COMMUNICATIONS GROUP ANYMORE.

IT'S NOT THE TRADITIONAL SCHOOL COMMUNICATIONS TEAM THAT IS SENDING OUT DIGITAL NEWSLETTERS OR PARENT TEACHER CONFERENCE FLYERS.

WE WERE VERY INTENTIONAL LAST SPRING WHEN WE HAD A COUPLE RESIGNATIONS IN REORGANIZING THE TEAM, AND WE REWROTE TWO JOB DESCRIPTIONS TO INCLUDE SPECIFICALLY MARKETING IN THE JOB TITLE.

YOU'RE SEEING THAT MORE AND MORE WITH OUR PEER DISTRICTS.

IT'S NOT JUST THE TRADITIONAL COMMUNICATIONS TO COMMUNICATE DAILY WITH OUR CURRENT FAMILIES AND STAKEHOLDERS.

WE'RE HAVING TO THINK BROADER.

WE HOPED THAT WE WERE WORKING TOWARDS THAT WHEN WE REWROTE THESE JOB DESCRIPTIONS TO INCLUDE VERY SPECIFICALLY, MARKETING AND MARKETING EXPERTISE TO HELP TAKE US AGAIN, TO BROADEN AND ELEVATE OUR AWARENESS.

>> THANK YOU FOR THAT CLARIFICATION.

AGAIN, THANK YOU FOR THE PRESENTATION, AND I APPRECIATE ALL THE WORK THAT YOU PUT INTO IT. THANKS.

>> THANK YOU, MS ANURIA. MS. MCGOWAN.

>> THANK YOU FOR THE PRESENTATION AS WELL.

I'M JUST KEEPING IT REALLY BRIEF.

I LIKE THE FACT THAT YOU SAID MARKETING THAT STICKY.

YOU TALKED ABOUT LEAVING SOME OF THIS WORKED UP TO PRINCIPALS AND WORKING ALONGSIDE OUR PRINCIPALS.

I PERSONALLY LIKE THE UNIFORMITY, CONSISTENCY, PROFESSIONAL WEBSITE DESIGN FOR OUR SCHOOLS, EACH ONE OF OUR SCHOOLS, EACH ONE OF OUR CAMPUSES, SO THAT EVERY PARENT OR PROSPECT IS THE UNIFORMITY IS THERE ACROSS THE DISTRICT.

IF THAT'S WHERE WE'RE HEADED ALONG THOSE LINES AND JUST CREATING THAT CONSISTENT BRANDING ACROSS THE DISTRICT, AND IT'S ALSO EQUITY, ONE SCHOOL WEBSITE LOOKS LIKE THIS, ANOTHER SCHOOL WEBSITE LOOKS LIKE THIS.

I THINK THAT OVERALL SPEAKS VOLUME AND THAT I'M THINKING ON ANOTHER LEVEL NOW AFTER LISTENING TO YOUR PRESENTATION. I REALLY APPRECIATE THAT.

ALSO, VOUCHERS HAVE RECEIVED A TON OF ADVERTISING OVER THE PAST HOW MANY YEARS, AND THAT IS WHAT EVERYONE'S THINKING ABOUT RIGHT NOW.

I'M GOING TO APPLY AND SEE WHERE THAT TAKES ME.

I THINK WE DO NEED THAT.

WE'RE GOING TO HAVE TO HAVE THAT CONSISTENT MESSAGING ACROSS THE BOARD.

I WILL BE REALLY INTERESTED IN SEEING WHAT THE RFP COMES BACK, WHAT THAT LOOKS LIKE.

ALONGSIDE HOW WE CAN BRING OUR TEAMS TOGETHER AND WORK TOGETHER IN DOING THIS WORK.

THE OTHER THING. I'D ALSO LIKE TO KNOW WHAT THIS LOOKS LIKE FOR OUR COMPETITORS, OUR COMPETING DISTRICTS.

HOW MUCH MONEY ARE THEY SPENDING IN THIS?

[02:40:02]

I GET THE FLIERS ALL THE TIME FROM DISD, JUST ALL OVER I WONDER HOW THAT AFFECTS THEIR BUSINESS, HOW THAT AFFECTS THEIR ENROLLES.

I DON'T KNOW IF THAT'S INFORMATION YOU CAN BRING US BACK, BUT THAT'S JUST WHERE MY MIND WENT.

I WONDER HOW THAT AFFECTS THE BUSINESS THERE, SO THAT'S ALL. THANK YOU.

>> THANK YOU, MS. MCGOWAN. YES. MS TIMME.

>> YES. RIGHT PRESENTATION.

I THINK THE ORIGINAL ASK WAS, WOULD WE SUPPORT GIVING ALLOWING YOU GUYS TO PUT OUT AN RFP KNOWING THAT WE WOULD EVENTUALLY SUPPORT AN OUTCOME.

I WOULD STATE JUST FROM MY PERSPECTIVE, I THINK IT WOULD BE WELL WORTH THE MONEY.

I APPRECIATE THE APPROACH IF WE ONLY KNOW WHAT WE KNOW AND INSTEAD OF HIRING ADDITIONAL FTES BEFORE WE HAVE THE ADDITIONAL INFORMATION TO DETERMINE THE BEST WAY THAT YOU USE SOMETHING THAT GIVES US THE BEST INFORMATION TO DECIDE HOW THAT WOULD LOOK.

I'M DEFINITELY HERE AND I APPRECIATE THAT.

I THINK TOO THAT THINGS CHANGING SO RAPIDLY.

I DON'T KNOW IF I'M THE ONLY ONE, BUT I FEEL LIKE NOW EDUCATION IS GOING THE WAY OF THE NCAA TRANSFER PORTAL FOR SPORTS.

IT FEELS VERY MUCH LIKE THAT TO ME, LIKE THE HUNGER GAMES HAVE NOW ENTERED THE BUILDING.

IT DOES REQUIRE STRATEGIES THAT HAVE WORKED ALL THE WAY AROUND IN THE WAY THAT WE'VE BEEN ABLE TO INFORM FOLKS OF OUR DISTRICT AND HOW IT'S GOING, I FEEL LIKE IT HAS DEFINITELY CHANGED.

IF THAT GAME HAS CHANGED, THEN WE HAVE TO CHANGE OUR GAME TOO.

HAVING THIS INFORMATION FROM PROFESSIONALS WHO UNDERSTAND HOW THESE WORKS AND THE TOOLS THAT ARE OUT THERE, I THINK WILL ONLY MAKE US BETTER.

I PERSONALLY DO SUPPORT THAT.

I WOULD ALSO SAY IN MY MIND, TOO, THERE ARE A COUPLE OF THINGS THAT OR JUST OF INTEREST TO ME WHEN WE DO THIS, MS MAYOR MAY NOT END UP BEING WHAT YOU GUYS BRING FORWARD, BUT JUST FOOD FOR THOUGHT.

I ALWAYS THINK THAT WHEN YOU GET KIDS YOUNG AND THEY MAKE THEIR FAMILIES AND THEIR FRIENDS, I WOULD BE INTERESTED IF THAT IS SOMETHING THAT WOULD ATTRACT FOLKS BACK BECAUSE THEY GET EMBEDDED SOMEWHERE ELSE, IT'S VERY HARD TO LEAVE THAT SUPPORT STRUCTURE.

IF THAT'S MAYBE SOMETHING THAT COMES OUT OF THAT.

I UNDERSTAND MARKET AFFORDABILITY AND THAT ALSO HAS AN IMPACT.

THAT MAY BE A DIFFERENT CHANGE PIECE FOR THAT TOO.

I STILL THINK WE CAN'T DISCOUNT THAT WORD OF MOUTH AND EQUIPPING PEOPLE IN THE NEIGHBORHOODS TO FIGURING OUT THE WAY TO GIVE THEM THAT ABILITY TO HAVE WORD OF MOUTH BECAUSE IF THEY ARE HAPPY THEN OTHER PEOPLE ARE GOING TO BE AND THAT DOESN'T INCLUDE JUST PEOPLE WHO ARE IN OUR DISTRICT OR LOOKING AT THAT THAT INCLUDES OURS WHO JUST HAVE THEM LEAVE.

SOME OF THE REASON WE HAVE SUCH A HIGH POPULATION 65 AND OVER IS BECAUSE THEY LOVE THEIR COMMUNITY.

THAT RICH HISTORY, TO ME, WHEN I'M MOVING IT SAYS A LOT.

I WOULD JUST BE INTERESTED IF THOSE ARE FACTORS THAT POTENTIALLY COME UP IN THAT MARKETING PLAN.

BUT AS FAR AS LOOKING AT THIS, I THINK IT'S A REALLY GREAT IDEA.

I APPRECIATE THE FACT THAT AS THE GAME IS CHANGING, SO ARE WE TO WHATEVER OUTCOME, AND SO THAT WE CAN MAXIMIZE OUR EFFICIENCY AND BE VERY TARGETED VERSUS OUT GUESSING.

THANK YOU FOR THAT BRINGING THAT FORWARD.

THANK YOU GUYS FOR BEING WILLING TO INVEST IN THAT SO THAT WE CAN TARGET OUR ENROLLMENT GOING FORWARD.

>> BOARD, OTHER COMMENTS OR QUESTIONS?

>> LAST THING I'LL SAY HERE IS AGAIN, THANKS FOR THE PRESENTATION.

I KNOW THERE WAS A LOT OF GOOD DISCUSSION, A LOT OF RICH DISCUSSION AROUND THIS ONE, WHICH IS GREAT.

HOPEFULLY, YOU GOT SOME GOOD FEEDBACK FROM US.

SOME TERMS I THINK ABOUT ARE GETTING AHEAD, PROACTIVE, STRATEGIC.

THIS IS A LOT OF PEOPLE HAVE SAID IT AND IT'S IMPORTANT ENOUGH TO ECHO IS THE LANDSCAPES CHANGED AND WE NEED TO CHANGE WITH IT.

IT'S CHANGING FAST IN PUBLIC AND HOW WE DELIVER IT AND HOW WE RECRUIT AND RETAIN IS GOING TO BE A LOT DIFFERENT IN FIVE YEARS THAN IT WAS IN FIVE YEARS AGO OR MORE.

WE'VE GOT TO BE PROACTIVE, WE'VE GOT TO BE STRATEGIC, WE'VE GOT TO BE ON THE LEAD EDGE OF THIS, AND WE DO A GOOD JOB OF THAT.

I WOULD SAY THAT OUR REPUTATION IN MY EXPERIENCE, HAS BEEN AS A DISTRICT, WE ARE AHEAD ON A LOT OF THESE AND EXAMPLES I THROW OUT ARE THE PHONE CELL PHONE POLICIES AND WHAT WE DID WITH THAT THE STAFF COMPENSATION, AND WHAT WE DID WITH THAT FOCUSING ON GROWTH VERSUS JUST OUTCOMES.

THAT'S STRATEGIC AND THAT'S BEING OUT IN A CHANGING LANDSCAPE.

I THINK WE'VE GOT A DEVELOPED REPUTATION FOR BEING THERE AND THIS JUST FITS INTO THAT SAME MODEL AND THE SAME EXERCISE THAT WE'VE BEEN DOING OVER AND OVER.

SOMEBODY SAID, YOU'VE GOT TO INVEST TO GET ON THE BACKSIDE.

WE'VE ALSO BEEN GOOD AT THAT.

I HOPE THAT REPUTATION GROWS AS WELL.

WE'VE INVESTED FROM THE COMPENSATION PIECE, THE BOND THAT JUST PASSED, THE FACILITY IMPROVEMENTS THAT WE'RE DOING AROUND THE DISTRICT.

THESE ARE INVESTMENTS, BUT THEY'RE STRATEGIC INVESTMENTS THAT WE'RE GOING TO REAP THAT ROI ON THE BACKSIDE.

YES, WE'VE GOT BUDGET CONSTRAINTS.

WE'RE IN A WEIRD ENVIRONMENT BASED ON FUNDING AND HOW OUR RELATIONSHIPS ARE WITH STATE AND PEERS AND EVERYBODY ELSE.

[02:45:03]

BUT I THINK THAT'S NOT AN EXCUSE TO NOT DO WHAT WE'RE DOING.

I'M ALL ABOUT THIS REPUTATION.

I THINK THIS IS AN EXACT EXERCISE IN BUILDING THAT SAME REPUTATION.

THANK YOU VERY MUCH FOR THAT AND ALL THE FEEDBACK THAT THE BOARD GAVE AS WELL.

VERY RICH. THANK YOU.

>> THANK YOU.

>> MR PATE, NOW WE'RE TO THE EXCITING PART HERE.

OUR NEXT ITEM IS AN INFORMATION ITEM TO RECEIVE A 26/27 BUDGET PRESENTATION. MS BRANDWI.

[IV.F. 2026-2027 Budget Discussion]

>> THANK YOU, PRESIDENT BOTE.

ACTUALLY, MS SAVENPORT IS GOING TO BE PROVIDING TONIGHT'S PRESENTATION.

WE ARE REQUIRED TO BASICALLY LINE OUT FOR OUR COMMUNITY AND FOR THE BOARD, BECAUSE IT'S STILL 2025, BUT WE HAVE TO START TALKING ABOUT 26/27.

WE'RE GOING TO JUST LINE OUT FOR YOU THE TIMELINE IN THE PROCESS FOR THE BOARD CALENDAR.

MR PATE IS THERE ANYTHING YOU'D LIKE TO ADD BEFORE MS SAVENPORT TAKES IT FROM HERE.

>> NO, THANK YOU.

>> GOOD DEAL. GOOD EVENING, BOARD OF TRUSTEES SUPERINTENDENT BRANUM.

WE DO WANT TO QUICKLY SHARE WITH YOU OUR BUDGET DEVELOPMENT CALENDAR AS WE ARE ALREADY PREPARING FOR THE 2027 SCHOOL YEAR, AND THE BUDGET WE WILL BE BRINGING YOU.

THE SIGNIFICANT DATES ARE LISTED ON THE FOLLOWING THREE SLIDES.

YOU WILL SEE WE HAVE A PRESENTATION PREPARED FOR YOU IN EACH OF THE UPCOMING BOARD MEETINGS DURING THE SPRING SEMESTER ALONG WITH ADDITIONAL INFORMATION COMING IN APRIL AND MAY WORK SESSIONS.

ALL OF THESE PRESENTATIONS WILL LEAD UP TO THE ADOPTION OF THE 2027 BUDGET ON JUNE 4TH.

FOR THIS BUDGET ADOPTION YEAR, WE FORTUNATELY WILL NOT BE CONTENDING WITH A LEGISLATIVE SESSION.

TO POINT OUT A FEW ADDITIONAL DATES FOR YOU, THE DISTRICT WILL ONCE AGAIN RECEIVE OUR ESTIMATED CERTIFIED VALUES FROM DCAD APPROXIMATELY APRIL 30TH, FOLLOWED BY OUR CERTIFIED VALUES ON JULY 25TH.

WE WILL SUBMIT THOSE CERTIFIED VALUES OF TEA, AND THEN BY AUGUST 5TH, WE WILL HAVE A MAXIMUM COMPRESSED TAX RATE FOR YOU.

THAT TAX RATE WILL COME TO THE SEPTEMBER BOARD MEETING, AND UPON APPROVAL, WE WILL BE ABLE TO SEND OUT OUR TAX STATEMENTS COME OCTOBER.

AS A REMINDER, THE COMMUNITY BUDGET STEERING COMMITTEE DID RECOMMEND THE DISTRICT EXPLORER VADER.

WE HAVE A CALENDAR THAT ALSO CONTAINS SPECIFIC DATES FOR EVADER, AND IF THE BOARD REQUESTS, WE CAN SHARE THAT OPTION WITH YOU.

A SECOND REMINDER THAT ALL OF THESE DATES ARE SUBJECT TO CHANGE AS YOU SEE IN READ BELOW.

WITH THAT, I WOULD BE HAPPY TO ADDRESS ANY QUESTIONS YOU HAVE.

>> IF I COULD JUST ADD A COUPLE OF THINGS.

NUMBER ONE, OUR TEAM HAS ALREADY WORKING ON BUDGET.

EACH OF OUR CABINET MEMBERS HAVE BEEN TASKED WITH A VERY THOROUGH AND EXTENSIVE BENCHMARKING PROCESS OF THEIR STAFFING, WHERE THEY ARE HAVING TO ANALYZE AND JUSTIFY EVERY FTE AND THEN ANALYZE OUR TEN BENCHMARK DISTRICTS AND DETERMINE, THIS IS THE NUMBER OF FTES.

THIS IS THE WORK THAT THEY ARE DOING, AND WE ARE LITERALLY GOING HEAD COUNT BY HEAD COUNT TO IDENTIFY WHERE THOSE EFFICIENCIES CAN COME FROM.

WHILE YOU SEE THIS CALENDAR, I JUST WANT TO ASSURE YOU OUR TEAM HAS BEEN HARD AT WORK THE LAST REALLY 8-10 WEEKS TO MAKE SURE THAT WE ARE PREPARED TO BRING YOU FORWARD A MENU OF DIFFERENT OPTIONS AS WE CONTINUE TO WORK TOWARDS A MORE BALANCED BUDGET.

>> ANY QUESTIONS OR COMMENTS ON THE SCHEDULE PRESENTED.

MS SAVENPORT, THANK YOU VERY MUCH FOR THAT.

MISS BRANUM, THANK YOU.

MR PATE, THANK YOU AS WELL.

WELL DONE [LAUGHTER] THAT'S RIGHT.

[IV.G. Review Revisions to Board Policies: ]

OUR NEXT ITEM IS AN INFORMATION ITEM TO REVIEW PROPOSED REVISIONS TO LOCAL BOARD POLICIES, FNG, DGBA, AND GF. MS BRANDON.

>> HI.

>> HI, ME AGAIN.

[LAUGHTER] BRIAN'S GOING TO BRING UP BOARD POLICY S&G BECAUSE THE PROPOSED CHANGES ARE THE SAME EXCEPT WHERE I WILL NOTE.

JUST AS SOME BACKGROUND, THESE ARE ALL THREE OUR GRIEVANCE POLICIES, AND DURING THIS PAST LEGISLATIVE SESSION, SB 12 INCLUDED SOME VERY SPECIFIC REQUIREMENTS FOR GRIEVANCE POLICIES.

THOSE GRIEVANCE PARTICULARS REALLY ARE ADMINISTRATIVE PROCEDURES THAT WE WOULD NOT NORMALLY EXPECT TO SEE.

IN THE LAW BECAUSE THEY ARE ADMINISTRATIVE, BUT THERE ARE SPECIFIC REQUIREMENTS THAT ALL SCHOOL DISTRICTS IN

[02:50:04]

THE STATE OF TEXAS WILL HAVE TO HAVE FOR THEIR GRIEVANCE POLICIES.

THE CHANGES THAT ARE REFLECTED ARE TO MAKE SURE THAT OUR POLICY IS IN ALIGNMENT WITH THOSE REQUIREMENTS, AND THERE'S ALSO SOME REORDERING FOR BETTER FLOW OF THE POLICY FOR US.

I WILL JUST SAY LIKE, SOMETIMES, PARTICULARLY AS A LAWYER, YOU WILL SEE LEGISLATION AND YOU WONDER, WHAT WERE SOME SCHOOL DISTRICTS DOING? BECAUSE WHY WAS THIS EVEN NECESSARY? BECAUSE AS I TALK ABOUT THE PROPOSED CHANGES, YOU WILL PROBABLY HEAR LIKE, THIS IS WHAT WE'VE ALWAYS DONE, AT LEAST HERE IN RICHARDSON.

IT REALLY IS A SERIES OF THINGS THAT REALLY ARE BEST PRACTICES, AND WE'VE ALWAYS CONSIDERED IT OR AT LEAST FOR A VERY LONG TIME, CONSIDER IT BEST PRACTICES WITHIN THIS DISTRICT.

WHILE SOME OF OUR COUNTERPARTS ACROSS THE STATE ARE HAVING A HEAVIER LIFT WITH REVISING OUR POLICIES FOR US, IT'S REALLY NOT BECAUSE THESE ARE THINGS THAT WE'VE BEEN DOING, FOR EXAMPLE, HAVING INFORMATION ABOUT OUR GRIEVANCE POLICIES AND PROCEDURES AND OUR STUDENT HANDBOOK.

THAT'S ALWAYS BEEN A GIVEN FOR US, AND THANKS TO DR. GIBBONS AND DR. SPELLER.

ONE OF THE NEW REQUIREMENTS IS THAT WE HAVE GRIEVANCE PROCEDURES AND FORMS ON OUR WEBSITE.

THEY DID THAT THE LAST TIME WE MADE CHANGES TO OUR GRIEVANCE POLICIES, SO WE'VE HAD THAT FOR THE LAST BELIEVE TWO YEARS NOW.

AGAIN, NOT A BIG DEAL FOR US.

WE'RE ALSO REQUIRED TO NOT RETALIATE AGAINST ANYONE WHO PROVIDES A GRIEVANCE.

AGAIN, WE'VE ALWAYS HAD THAT LANGUAGE, AND AN ADMINISTRATOR HAS TO RECUSE THEMSELVES IF THEY'RE THE SUBJECT OF THE GRIEVANCE.

AGAIN, CHECK, AND WE ARE REQUIRED TO RETAIN ANY RECORDS THAT ARE SUBMITTED BY THE GRIEVANCE OR CONSIDERED BY HEARING OFFICERS CHECK.

ALSO ISSUING A WRITTEN DECISION THAT OUTLINES THE WHY THE DECISION WAS MADE AGAIN CHECK.

THE MAJOR CHANGE THAT WE ARE SEEING WITH THE POLICY IS RELATED TO TIMELINES, AND IT'S PARTICULARLY DIFFERENT FOR OUR PARENTS STUDENT COMPLAINTS, WHERE UNDER OUR PREVIOUS POLICY, IT WAS 10 DAYS.

I'M LOOKING AT MATTHEW.

FOR PARENTS TO FILE A GRIEVANCE? YES. GOOD MEMORY. TEN DAYS.

BUT IT WAS BUSINESS DAYS.

WE SPECIFICALLY NOW AS PART OF THE STATUTORY REQUIREMENT, HAD TO ALLOW PARENTS, AND I'M EMPHASIZING PARENTS TO HAVE 60 DAYS TO FILE A GRIEVANCE FROM THE DATE THEY KNEW OR HAD REASON TO KNOW THE FACTS THAT GIVE RISE TO THE GRIEVANCE.

AS I MENTIONED, DAYS NOW, UNDERSTAND THAT WE'RE NOW TALKING ABOUT CALENDAR DAYS, AND SO 60 DAYS OR IF THEY WERE INVOLVED IN ANY ATTEMPT TO INFORMALLY RESOLVE THE GRIEVANCE.

THEY HAVE THE LATTER OF 90 DAYS FROM THE DATE THAT THEY KNEW OR HAD REASON TO KNOW OR 30 DAYS FROM THE DATE, THE SCHOOL DISTRICT PROVIDED THEM INFORMATION ON HOW TO FILE A GRIEVANCE.

THAT IS SIGNIFICANTLY A LONGER TIMELINE, AND IT ALSO PROVIDES THE POTENTIAL TO HAVE A GRIEVANCE GO TO SCHOOL YEARS.

AS WE THINK ABOUT COMMUNICATION, AND JUST LIKE BEFORE WE'LL WORK WITH OUR STRATEGY AND ENGAGEMENT DEPARTMENT, WE WANT ANYONE REGARDLESS OF IF IT'S A PARENT OR A STUDENT OR AN EMPLOYEE TO NOT WAIT TO FILE A GRIEVANCE BECAUSE WE WANT TO GET RESOLUTION AS SOON AS POSSIBLE.

FOR OUR EMPLOYEES IN THE GENERAL PUBLIC, EMPLOYEES WILL BE COVERED BY DGBA, THE GENERAL PUBLIC, BY GF.

THEY WILL HAVE 20 CALENDAR DAYS TO FILE THEIR GRIEVANCE, SO THERE IS A DIFFERENCE BETWEEN THE TWO FILING PERIODS, BUT AGAIN, THAT'S STATUTORY.

FOR ALL GRIEVANCES, REGARDLESS OF IF IT'S A PARENT, AN EMPLOYEE OR A MEMBER OF THE PUBLIC, THE DISTRICT WILL HAVE 10 DAYS TO HOLD A NON-BOARD HEARING.

ALL OF OUR ADMINISTRATIVE HEARINGS, THE INDIVIDUAL WILL HAVE 20 DAYS AFTER THE HEARING.

[02:55:03]

WE WILL HAVE 20 DAYS AFTER THE HEARING TO FILE THE WRITTEN DECISION.

THEY WILL HAVE 20 DAYS AFTER THE DATE OF THAT DECISION TO FILE AN APPEAL, AND BOARD MEMBERS, IF THEY DO DECIDE TO IN OUR CASE, IT'S APPEALING THE LEVEL 2 DECISION.

IF THEY DECIDE TO DO THAT, THE BOARD HEARING WILL HAVE TO BE WITHIN 60 CALENDAR DAYS.

THAT IS A CHANGE.

PREVIOUSLY, IT WAS WHEN WE WERE ABLE TO GET A QUORUM.

THE LAST PART IS THAT WITHIN 30 CALENDAR DAYS OF THAT BOARD HEARING, THE BOARD HAS TO ISSUE A DECISION.

YOU ALL HAVE TYPICALLY DONE IT THE SAME DAY, SO THAT IS NOT AN ISSUE.

WHAT IS ALSO NEW AND IT IS ACTUALLY FROM HOUSE BILL 2 IS THAT WE ARE NOW REQUIRED TO ALSO NOTIFY AN EMPLOYEE WHO HAS A GRIEVANCE FILED AGAINST THEM TO ALLOW THEM AN OPPORTUNITY TO SUBMIT A WRITTEN RESPONSE OR STATEMENT TO THAT GRIEVANCE, AND SO WE'RE INCORPORATING THAT INTO OUR PROCESS AS WELL.

GRIEVANCE WILL ALSO HAVE AN OPPORTUNITY TO SUPPLEMENT THEIR RECORDS AT ALL LEVELS.

CURRENTLY, THEY WERE ABLE TO DO IT UP TO THE LEVEL 2 HEARING.

NOW THEY CAN EVEN DO IT AT THE BOARD HEARING LEVEL.

THEY'RE ALSO NOW ABLE TO ADD ADDITIONAL CLAIMS AT ALL LEVELS, INCLUDING AT THE BOARD HEARING.

THE BOARD, AS WELL AS THE ADMINISTRATION, HOWEVER, IS ABLE TO REMAIN A CASE BACK TO A LOWER LEVEL TO DEVELOP THE RECORD.

THOSE ARE THE SIGNIFICANT CHANGES THAT WE'RE LOOKING AT FOR THESE POLICIES, AND I'M HAPPY TO ANSWER ANY QUESTIONS.

>> ANY QUESTIONS OR COMMENTS ON ANY OF THOSE PROPOSED CHANGES? IS AN INFORMATION ITEM TONIGHT?

>> IT IS AN INFORMATION ITEM TONIGHT ONLY.

>> YES. MS. HARRIS.

>> I THINK I DO HAVE A QUICK QUESTION, JUST FOR CLARITY.

IN REFERENCE TO THE 60 DAYS, CURRENTLY IT'S LIKE, HEY, WE NEED A QUORUM.

HOW DO WE HANDLE THAT IN REFERENCE TO WE'VE GOT 60 DAYS AND WE NEED A QUORUM.

OR DO YOU NEED A QUORUM? WHAT IS IT?

>> MS. GUTIERREZ AND I WILL BE PROBABLY REALLY ANNOYING YOU ALL IS HELD BY A CERTAIN TIME FRAME.

THE BOARD DOES ALSO HAVE AN OPTION TO DEVELOP A BOARD SUBCOMMITTEE TO LISTEN TO THESE HEARINGS AS WELL.

THAT'S GOING TO BE UP TO THE BOARD.

>> THANK YOU VERY MUCH.

>> ANY OTHER COMMENTS OR QUESTIONS? NO. THANK YOU, MS. MCGOWA.

THANK YOU, DR. GIBBONS. APPRECIATE THAT.

OUR LAST ITEM IS AN INFORMATION ITEM TO RECEIVE AN INTRUDER AUDIT UPDATE, MS. BRANDON.

[IV.H. Receive Intruder Audit Update]

>> YES, THANK YOU, MR. BRIAN.

AS THE BOARD KNOWS, SAFETY REMAINS OUR TOP PRIORITY, AND PART OF THAT INCLUDES OUR CAMPUSES PARTICIPATING IN INTRUDER AUDIT.

ANYTIME THAT WE HAVE A FINDING ON AN INTRUDER AUDIT, WE'RE REQUIRED BY STATE GUIDELINES TO DOCUMENT AND REPORT THAT.

DURING NOVEMBER, WE HAD TWO CAMPUSES THAT UNDERWENT THE INTRUDER AUDITS AND HAD FINDINGS, AND SO WE ARE BRINGING THAT TO THE BOARD AS AN INFORMATION ITEM TODAY.

JJ PIERCE HAD TWO ISSUES DURING THEIR INTRUDER AUDIT.

THE FIRST WAS AN OVERHEAD DOOR AT THEIR CTE CONSTRUCTION SHOP WAS OPEN AND THERE WAS NOT ANYONE ACTIVELY MONITORING THAT ENTRANCE, AND SO THAT THAT OBVIOUSLY POSES A PROBLEM.

THERE WAS AN EXTERIOR DOOR THAT WAS LOCKED, BUT THE LATCHING MECHANISM WASN'T APPROPRIATELY WORKING AT THAT POINT, AND SO THAT TRIGGERED THE OTHER ONE.

THE SECOND CAMPUS THAT HAD A FINDING WAS ADA CREEK.

THEIR FINDING WAS MORE PROCEDURAL IN THE WEEKLY DOOR LOG NOT BEING UPDATED.

THEY HAD PERFORMED THE DOOR LOG.

THEY JUST IT WAS A WEEK LEADING UP TO THANKSGIVING, WHO KNOWS WHAT HAPPENED AND IT WASN'T UPDATED, BUT THAT WAS A FINDING.

IN EACH CASE, WE'RE REQUIRED TO DOCUMENT THIS AND GO TAKE CORRECTIVE ACTIONS AT EACH CAMPUS.

THE CAMPUSES ALSO HAVE TO UNDERGO TRAINING TO MAKE SURE THEIR AWARENESS AND COMMITMENT TO THIS STAYS UP TO PAR.

[03:00:02]

FOR ADA CREEK, THAT TRAINING ACTUALLY OCCURRED TODAY.

O SAFETY AND SECURITY TEAM MET WITH THEIR ADMINISTRATIVE TEAM.

FOR JJ PIERCE, THAT TRAINING WILL HAPPEN DECEMBER 18.

FOR THE DOOR THAT WAS NOT BEING HANDLED OR THAT WAS DEFECTIVE AS FAR AS THE LATCHING PROCEDURE, THAT I'VE CONFIRMED WITH OUR OPERATIONS DEPARTMENT THAT THAT HAS ALREADY BEEN REPAIRED. THAT'S MY REPORT.

>> THANK YOU, MR. HASSON, FOR THAT.

ARE THERE ANY QUESTIONS OR COMMENTS FROM THE BOARD ON ANY OF THESE AUDIT FINDINGS? BEFORE WE CLOSE OUT, I KNOW WE HAD HAD THIS LAST WEEK, I WANT TO DEFER TO MS. HARRIS ON THIS.

SHE WAS AS WE KNOW, SHE HAD BEEN ELECTED AS A DIRECTOR OF TASB, AND HAD HER FIRST MEETING DOWN IN AUSTIN, CORRECT? THIS LAST WEEK, AND SO THIS WAS SOMETHING THAT I KNOW WE HAD TAKEN ACTION AS A BOARD TO SUPPORT MS. HARRIS' POSITION ON THIS.

WANTED TO GIVE HER A PLATFORM TO TALK A LITTLE BIT ABOUT SOME OF HER FIRST MEETING EXPERIENCES DOWN THERE AT TASB.

>> SURE. ABSOLUTELY. JUST TO LET EVERYONE KNOW THAT I WAS ACTUALLY ELECTED FOR THE TEXAS ASSOCIATED SCHOOL BOARDS, TASB, FOR THE BOARD OF DIORS REGION 10 POSITION B.

MY FIRST EXPERIENCE GOING WELL, ACTUALLY, PRIOR TO GOING TO AUSTIN, IT WAS A PHENOMENAL EXPERIENCE.

THEY WERE REALLY GOOD TO ME.

THEY WERE ON TOP OF IT, COMMUNICATED VERY WELL WITH ME.

SUPER EXCITED, WENT DOWN TO AUSTIN, AND IT WAS A REALLY GOOD PROFESSIONAL EXPERIENCE.

THE BOARD MEETING, WHICH WAS ON THAT SATURDAY, REALLY MIRRORED WHAT WE DO HERE, AND SO IT WAS PRETTY MUCH THE SAME THAT WE DO HERE.

THAT PART WAS PRETTY GOOD.

I FELT LIKE I KNEW WHAT I WAS DOING A LITTLE BIT.

BUT MORE IMPORTANTLY, THOUGH, WHAT THAT DOES FOR US BECAUSE I KNOW A LOT OF PEOPLE LIKE, WHAT DOES THAT MEAN? WHY ARE YOU DOING IT? WHAT THAT MEANS FOR US? I JUST WROTE DOWN JUST A FEW LITTLE TIT BITS HERE.

THE POSITIVE THINGS ABOUT BEING ON THIS TASB BOARD IS IT REALLY ALLOWS RICHARDSON ISD A VOICE, A BIGGER BOLDER VOICE FOR ALL OF OUR STUDENTS RIGHT HERE IN RICHARDSON ISD.

IT ALLOWS US AN OPPORTUNITY TO COLLABORATE WITH ALL THE SCHOOL DISTRICTS IN TEXAS, WHICH IS PHENOMENAL JUST TO HEAR WHAT EVERYONE'S DOING, SOME GOODS AND BADS, SOME UGLY.

IT ALSO LETS US KNOW THAT WE ARE NOT ALONE THAT ALL OF THE OTHER NEIGHBORING DISTRICTS, DISTRICTS ALL OVER TEXAS ARE GOING THROUGH THE SAME THINGS.

WE'RE LEARNING TOGETHER, AND IT JUST GIVES US AN OPPORTUNITY TO LEARN THE GOOD THINGS AND THINGS THAT WE CAN DO.

IT GIVES US A BROAD IMPACT ON TEXAS EDUCATION.

NOW WE CAN SEE WHAT'S GOING ON ALL OVER TEXAS AND NOT JUST RIGHT HERE IN OUR OWN FRONT YARD.

IT'S ALSO GOING TO PROVIDE ME, AND I'M GOING TO PROVIDE TO MY COLLEAGUES HERE JUST AN EXTENSIVE PROFESSIONAL DEVELOPMENT.

I ARRIVED ON WEDNESDAY, AND IT WAS A FULL PACKED WEDNESDAY, THURSDAY, FRIDAY, SATURDAY.

PACK DAYS FROM 8:00 IN THE MORNING TO AFTER DINNER AT 9:00 AT NIGHT.

IT WAS A LOT OF LEARNING, JUST A LOT OF INFORMATION THAT I AM SO READY TO SHARE.

OUR NEXT MEETING IS GOING TO BE IN MARCH, AND SO EVEN AFTER I RETURN, THEY WERE STILL SENDING ALL TYPES OF INFORMATION AND GETTING READY FOR THE MARCH MEETING.

AGAIN, IT'S A WAY FOR US TO NETWORK AND UNDERSTAND GOVERNANCE A HECK OF A LOT BETTER THAN WHAT WE DO NOW AND JUST TO MAKE SURE THAT WE ARE FOLLOWING OUR GOVERNANCE LEVEL.

IT'S JUST A DEEPER DIVE INTO GOVERNANCE AND POLICY AS WELL.

IT WAS AGAIN, JUST A GREAT EXPERIENCE.

I THINK THIS IS GOING TO BE FANTASTIC FOR RICHARDSON ISD, AND I APPRECIATE MY COLLEAGUES HERE ALLOWING ME THIS OPPORTUNITY, SO WE'RE READY TO GO. LET'S GO.

>> THANK YOU.

>> THANK YOU, MS. HARRIS, AND WE APPRECIATE YOU REPRESENTING RSD AND BRINGING BACK SOME OF THAT KNOWLEDGE THAT YOU GET DOWN THERE.

WITH THAT, I WOULD LIKE TO THANK THE PUBLIC COLLEAGUES AND STAFF FOR JOINING US TONIGHT.

[V. CLOSED MEETING]

IT IS NOW 9:22 P.M.

THE BOARD WILL NOW CONVENE A CLOSED SESSION IN ACCORDANCE WITH THE TEXAS OPEN MEETINGS ACT.

TEXAS GOVERNMENT CODE SECTION 551.071,

[03:05:01]

CONSULTATION WITH ATTORNEY AND SECTION 551.074, PERSONNEL MATTERS AND DUTIES OF PUBLIC OFFICER.

>> I HOPE THE WHOLE COMMUNITY HAS A VERY HAPPY HOLIDAY SEASON.

>> THAT'S RIGHT. THIS IS IT.

THIS IS OUR LAST MEETING OF THE CALENDAR YEAR.

WITH THAT, THANK YOU VERY MUCH. ENJOY YOUR EVENING.

>> THANK YOU ALL FOR TONIGHT. THE BOARD IS RETURNING TO OPEN SESSION AT

[VI. RECONVENE]

09:52 P.M. HAVING TAKEN NO ACTION WHILE IN CLOSED SESSION.

THIS MEETING IS ADJOURNED AT 9:52 P.M. ON 11 DECEMBER 2025.

>> MARY CHRISTMAS.

* This transcript was compiled from uncorrected Closed Captioning.